Today’s Underdog Millionaire Tip Sheet
is all about using fear in your marketing.
Now, before you get all worried that I’m
going to ask you to jump out and terrify
your customers so they buy something,
stay with me for just a minute.
You see, when a customer is afraid of
some kind of a loss, they will do just
about anything to prevent it or make it
go away.
This type of loss is good for ANY business.
Here is an example of fear marketing.
(Car advertisement)
You see a happy family driving down the
road, singing songs, having a great time.
The birds are chirping and it looks like
a beautiful day.
All of a sudden BOOOOOOM!
A huge truck comes out of nowhere and
completely destroys the car.
The camera pans back and you slowly see
the entire family getting out the car
alive and un-hurt.
The last scene is a small baby still
sleeping in her car seat with carnage
all around her.
The car company then announces that they
are the ONLY company in the world that
has certain safety features, where if
you were driving any other brand, those
passengers could have been killed in the
impact.
End of commercial.
_______________________
You can use this with ANY product that you
sell. Show your customer the SCARY side of
not having your product when they need it.
This even works for luxury items.
(picture somone wearing a $10 watch that
doesn’t tell time, just at the moment a
high-profile celebrity asks you)
This even works for service industries.
(picture the lawn care provider showing the
shame of a weed-filled lawn in a nice neighborhood)
People are much quicker to act if they
are in jeopardy of a personal loss than they
would be if they would get pleasure from your
product.
Pain and fear can never be put on hold. Pleasure
can always wait until tomorrow.
Now, do not take this the wrong way and
think that you need to terrorize your customers,
just the placement of subtle hints of loss can
be enough.
You need to use this technique in your sales
letters, which you can find a GREAT course
on developing winning sales letters at:
http://www.sales-letter-system.com
… and it is critical that you use this
technique in your Unique Selling Proposition:
http://www.UltimateUSPCreator.com
Until tomorrow,
Joshua Black
P.S. If you do not have a USP for your small
business by now, you could be leaving thousands
of dollars in lost business on the table,
just because your customers do not understand
what your business stands for.
http://www.UltimateUSPCreator.com
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Copyright 2010, Outer Limit Productions LLC.
All rights reserved.
Download these other great products to help
your business earn huge piles of moolah:
http://www.product-pricing-strategy.com
http://www.how-to-business-network.com
http://www.ranking-higher-seo.com
http://www.UnderdogMillionaire.com/blog
http://www.sales-letter-system.com
http://www.closing-the-sale.com
http://www.information-product-report.com
http://www.UltimateUSPcreator.com
http://www.underdog-success-formula.com
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