Probably the biggest issue with small business
is maintaining enough cash flow to keep the
darn thing going another day.
Without the mooolah coming in, there isn’t
going to be a lot going into your bank
account… Duh! Right?
So, why do we worry so much about cutting
prices to race our competition to the grave?
Sure there is a limit to the amount something
can be raised… isn’t there?
Most of pricing is about positioning, and
if you want to double your income you are
going to need to double your prices.
It’s a really quick way to weed out your
worst customers. Your best customers will
be made to feel that the increase in price
is justified and everyone walks away feeling
happy.
This is just the tip of the iceberg in the
world of product pricing.
Every business has to struggle with the
pricing balance to get themselves to a place
where they are happy.
…but we’re all thinking of pricing in
the wrong WAY!
Hold on to your seat and don’t change that
dial for the next few days, because we’re
gonna talk about the world of pricing in
a serious way, and how it can completely
chang the way that you look at your business.
…it could also potentially make you rich.
I’d like to get a discussion going on the
blog about this… What is your opinion
about pricing in your own business?
comment away!
Until tomorrow,
Joshua Black
P.S. The Ultimate Pricing Report is on its
way. This has the potential to completely
change our thinking when you give a quote,
lower a price, or even purchase something
yourself… stay tuned.
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