I don’t know about you, but when I first started
making a website for my businesses, I tried to
put everything in there that I could find.
I tried to sell with my site, capture leads, have
a question and answer page…everything but the
kitchen sink.
The problem was that I gave my customers too many
choices, so they chose NOTHING.
You might be doing that with your web site too.
Before you start ANY marketing piece, including
your web site, you need to ask this question:
What am I trying to accomplish with my page?
Are you using the site for lead generation, like
I do with http://www.UnderdogMillionaire.com ?
Are you using the site to sell a product directly?
Are you using the site to answer customer’s questions
about the product so they don’t have to contact you
so frequently?
Are you using the site just to talk about the history
of your company or about the you, the owner?
Whatever the answer is, make sure you only pick a
single purpose.
You want the customer to vote, either they are
interested or not.
If you give them a Swiss Army-type web site that
has everything except a toothpick, the customer may
appreciate all of the information, but they won’t
make that single choice as often.
Make them pick, are they interested in the single
purpose of the site or not.
If yes, show them the steps to move on.
If not, then you haven’t wasted any more time on
trying to get a lead that will never buy from you.
Now, once you have your site and you want your
customers to actually be able to finds it in the
search engines, get it ranking higher with the
Underdog SEO Report. Get on page one of Google fast.
http://www.ranking-higher-seo.com
Have a great day. May your web sites bring you a
huge pile of business.
Until tomorrow,
Joshua Black
P.S. The new networking product is well on its way
and soon I will unveil it to y’all. In it you will
a ton of great ways to use the power of netowrking
to get more customers for free.
Great for the bootstrapping Underdog Millionaire.
*******************************************
Copyright 2009, Outer Limit Productions LLC.
All rights reserved.
Please download these great products to help
your business earn huge piles of moolah:
http://www.ranking-higher-seo.com
http://www.Facebook.com/underdogmillionaire
http://www.UnderdogMillionaire.com/blog
http://www.sales-letter-system.com
http://www.closing-the-sale.com
http://www.information-product-report.com
http://www.UltimateUSPcreator.com
http://www.underdog-success-formula.com
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{ 2 comments… read them below or add one }
This is a great reminder to us all. I was doing the same with my website and looking back… was it confusing. I still struggle with content, but its a work in progress. I’m going to check out the links you recommended right now.
Thank you for stopping by Katie. Sometimes you just have to take a step back and look at the big picture of what you are trying to accomplish with your site.
-Joshua Black