Got a little story to share with you today.
It’s not a story of magic, romance, or
intrigue.
Nope, it’s a story of one terrible customer
service policy that cost a business 2 loyal
customers.
You see, I had a dentist appointment yesterday
and I have been going to the same dentist for
the past 14 years.
I’ve even stuck with him even though I moved
40 minutes away since I started there.
He’s not the most amazing dentist, but I
keep going back because he’s never given
me a reason NOT to.
…until yesterday.
Apparently he has a policy that your
appointment is automatically canceled if you
are 10 minutes late.
Well, I hit some bad traffic yesterday and
as I was getting out of may car (at only 8
minutes late, mind you) they called to
cancel my appointment when I was in their
parking lot!
…and to top it off they are going to charge
me a cancellation fee.
They don’t pay me a fee each time I wait
15-20 minutes every other time I show up.
Their entire customer service policy was
built around the convenience of the business
owner.
Now, I am not stupid. Of course people abuse
the system and completely skip out on
appointments, but 8 minutes, give me a break.
So, not only did he lose a $10,000 lifetime
value of one client, but he lost two, because
my girlfriend is taking off as well.
I am good for referrals too (I have recruited
5 people to go there, bringing him an additional
$50,000 worth of business and he doesn’t
know that).
If my dentist was part of a network of business
owners, they would have told him that he needs
to re-work his policy.
If my dentist was part of a network where owners
referred pre-qualified customers to each other,
he would have been replaced with another person
that customers would actually benefit from
visiting.
I am actually tempted to send him a copy of the
Underdog Millionaire’s Networking Guide (with a
bill attached, of course) when it comes out this
week.
Don’t let his happen to your business. Look to
your mentors for advice where you can tweak some
of your self-serving policies.
Join a network and bring your business up to a
whole new level of growth.
The Underdog Millionaire’s Networking Guide will
be out towards the end of this week.
If you are a small business owner of ANY kind,
you are missing your full growth potential if
you don’t check this out.
…stay tuned. It’s coming.
Until Tomorrow,
Joshua Black
*******************************************
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Related posts:
- Do Not Repeat My Dentist’s Money-Losing Marketing Mistake Awhile back I wrote a piece about my old dentist and his terrible customer service policy. After going to him...
- Happy 1st Birthday Underdog Millionaire Blog-A Year in Re-Cap Well, today is the FIRSTofficial birthday of the Underdog Millionaire Blog. We’re celebrating all week and I thank everyone for...
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{ 8 comments… read them below or add one }
Remarkable blog !! I am writing an ebook on dentists and I will include some of your info.
Thanks Leonardo. I appreciate the support. Come back anytime.
-Josh
As somebody that is trying to help small businesses like dentists understand the power of referrals I can sympathise with you. I used to work for a hunting store in a town where there were only two hunting stores. The other establishment was sold to a younger owner upon retirement of the guy that started it up. The new owner was from out of town and for some reason didn’t think that customer service was important in a small town. What he didn’t realise was that every customer he lost walked straight across main street to our store and they were worth a pretty pennt as lifetime customers. A grandfather would buy his grandson his first 20 guage who would in turn grow up to buy hundreds of dollars worth of decoys ammo and clothing.
Customers first my friends, customers first.
Daniel,
Thanks for stopping by. There is a lot to be said about generational customers. My family has been using Sears Craftsman tools for 4 generations now, and although Sears as a company is going down the tubes, their tools will always hold a place in my heart, because of the service that they provide as well as the family memories associated with them. The same holds true with customer service for any other business. You make a great point.
-Josh
G’Day Joshua,
Good, as we say Down Under, for bloody you. Your next dentist doesn’t sound much better either.
I’m a relative newbie oh the web. My biggest offline client is a suburban domestic maintenance plumbing company. There are hundreds like it here in Sydney.
They decided to make customer service their “crenau” as the marketers call it. Among a lot of customer service “absolute guarantees,” as they call them is this: “if we’re late, you don’t pay.” And they honor that guarantee regardless. The clients love it.
Just thought you’d like to know. Make sure you have fun.
Regards
Leon
G’Day to you Leon. I have many Austrailian friends on this site and I am glad to have you aboard as well. Some day I plan to take a vacation over there (it’s on my list). It’s really amazing how small things that a business owner may ignore, can really cost them tons of money in the long run.
-Josh
This is a great story! Somewhere along the line dentists and doctors seem to have lost their way in that they believe that their time is much more valuable than their patients. I don’t know how they came to this conclusion. But as consumers, we need to speak up, fight back and not be taken for idiots. Our money is a powerful tool and where we choose to spend it is our leverage. I’m glad to hear you, your girlfriend and your future referrals are taking your business elsewhere.
I would like to share not one but two dentist stories, both occurred within the last year, both related to the same tooth issue, but with different providers.
I wrote about the first one in a blogpost called “No-customer-service”, for details check it out on my blog at planyourbestyear.com. In a nut shell, I complained to my dentist and got a refund of $1,500 on an ill fitting bridge. (I need to write a follow up to this post, as I also fought with the insurance company and just last week got word they are refunding the other $1,500, sending that check to my new dentist.) Woohoo!
The second issue was regarding the dentist who was the 2nd of the 3 opinions I got while having this tooth issue. He is a local guy, who advertised himself as being a ‘holistic’ dentist. To me, that means taking into account the whole person, physically, psychologically as well as medically. I was feeling a little traumatized by the whole bridge fiasco at this point so I was happy and comforted to be in what I thought were good caring hands. I think technically this guy is a good dentist, but his manner on two occasions was rushed and unfocused. At my first visit I paid him $180 for a visit and exam, and because of an inflammation problem, he couldn’t really diagnose the problem so he instructed me to come back for a follow up visit 2 weeks later when the swelling was down.
The follow up lasted 5 minutes at which time his assistant came in to tell him his next appointment was ready for him. He seemed frazzled already and it was only 11:00am. Since this was a follow-up, and I was in the chair for 5 minutes at the most, I assumed he wasn’t going to charge me.
Wrong. He charged me another $85, for what I called an HMO experience, not a holistic visit.
To make this already long story a little shorter, I complained and 2 months later got my $85 back along with my x-rays and records.
In the end, I asked for, and received $3,085 back from 2 different dentists – that’s a good amount of money. It takes persistence, patience and a calm manner (in one case, the office manager told me I was difficult and impossible to please), but ultimately I got what I wanted and deserved. A fair transaction and value for my money.
I hate getting ripped off, and it’s not just the cartoonish sleazy salespeople who are trying to take advantage of us. These characters come in all shapes and sizes, including dentists which by the way, is a huge business.
BTW – My husband isn’t going back to that dentist, so he lost both of our business. Locally, I’m not shy about sharing my experience, along with his name, so he won’t be getting any referral business from me either.
Pat Chiappa´s last blog ..Finance & Romance on Forbescom
Wow Pat, that’s quite a dental experience. I think that Dentists are an under-marketed group for the most part. They rest on the laurels of giving a service that people have to have for good health, just like you won’t see doctors marketing. However, once the good ones start to figure this out, the lousy, non-ethical ones will start to have some real problems keeping customers.
-Joshua Black