Death in the Middle

When you are working on the positioning
of a product you should try and work
for one of the two extremes: premium
or (what I like to call) bottom-feeder.

The middle is a danger zone, a black
hole of doom for your product.

The middle is where the commodity
products and services live.

For example, you could pay a lot of
money for Kraft Cheese, or you could get
the same exact taste for the store brand
and pay half price.

Sure Kraft may argue that there’s is
better, but most people don’t care enough
to justtify the huge price increase.

To them, it’s just cheese and they
buy what’s on sale.

The same can hold true if you are:
“just a public speaker”
“just a consultant”
“just a landscaper”
“just a lawyer”
“just a baker”

…you get the idea.

If your business is a “just a…”
then you could be in big trouble.

This is “the middle”

The middle is where businesses go to
die, because they have nothing left to
do except compete on price before they
breathe their dying breath.

You need to go up or down with your
product for some serious success.

If you see your business beginning to
sway towards the middle, do everything
you can to move it one way or the other.

If you want to know more about HOW to
do this with your business and put
yourself in a price position that will
bring your business to the next level,
you will soon get a chance with the
Ultimate Pricing Report.

It’s coming out soon. Hold on to your
registers.

Until tomorrow,
Joshua Black
*******************************************
Copyright 2010, Outer Limit Productions LLC.
All rights reserved.

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Tagged as: Pricing