In the news this week, I heard that the last
fish cannery for sardines in the US will be
closing its doors after 135 years of service.
At one point there were over 400 canneries on
the East Coast, but now the last one is gone.
Since peak production in 1950, sales of
sardines have been declining like crazy.
Coupled with new regulations in fishing
for these little guys, it makes for a pretty
sad state of affairs for the sardine industry.
…so why am I talking about fish today?
Am I concerned about the state of fishing
regulations on small business? No.
Am I angry that the US is no longer going
to produce these salty little snacks? Nope.
Do I think that there should be a sardine
revolution and we should fight to save fish
canning in the US? Not even close.
You see, even though these guys faced a supply
problem, that was not the cause of the failure
of the industry.
…it was all THEIR fault.
Why?
They forgot to remind their customers to eat
their product!
Ooops.
Seriously, when was the last time you saw a
sardine ad on television, internet, radio,
anywhere? Ever?
I haven’t, and I actually like the things.
You customers have to be reminded that they
need to consume your product, or guess what?
They won’t.
People have better things to do than worry
about your business, that is your job.
Your customers don’t just sit at home at
night hoping to wake up and buy your product.
You have to remind them. You have to remind
them every day that you wake up, that you are
still in business and you still have salty
little fish that can stink up a room, and they
they really need to eat them for their own
happiness.
Hands-down, the best and most critical way
that you can burn your business message into
your customer’s brain is to do so with a USP.
Your unique selling proposition is the
biggest promise that you can make your customer
that no one else in your industry can make.
I can’t go into it all here, but if you want
the only single-source program for USP creation
on the planet, then click here before your
business seals its last little can:
http://www.ultimateUSPcreator.com
Until tomorrow,
Joshua Black
P.S. The Ultimate USP Creator will change
the way you do business and it is the most
critical part of the foundation of ANY
marketing plan.
http://www.ultimateUSPcreator.com
*******************************************
Copyright 2010, Outer Limit Productions LLC.
All rights reserved.
Download these other great products to help
your business earn huge piles of moolah:
http://www.product-pricing-strategy.com
http://www.how-to-business-network.com
http://www.ranking-higher-seo.com
http://www.UnderdogMillionaire.com/blog
http://www.sales-letter-system.com
http://www.closing-the-sale.com
http://www.information-product-report.com
http://www.UltimateUSPcreator.com
http://www.underdog-success-formula.com
_________________________________________