The Underdog Millionaire Blog » Unique Selling Proposition http://www.underdogmillionaire.com/blog Small Business Growth | Niche Marketing Magic Thu, 02 Feb 2012 19:07:45 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 5 Little-Known, Profit-Pulling Uses for Your USP http://www.underdogmillionaire.com/blog/5-little-known-profit-pulling-uses-for-your-usp http://www.underdogmillionaire.com/blog/5-little-known-profit-pulling-uses-for-your-usp#comments Thu, 19 Jan 2012 12:02:09 +0000 Joshua Black http://www.underdogmillionaire.com/blog/?p=1796 use your USP to grow your small business

As you probably know, if you don’t have a powerful USP for your small business, your competition will eventually steal your customers. Whether or not you think you need to have a tollbooth-like position in your market, there will come a day when those that don’t, have a rude awakening.
 
Your customers are more frugal than ever.
 
Your marketplace is tighter than ever.
 
…but people are still buying and they ALWAYS will.
 
The thing that separates those that make it from those that DON’T, is the value to the customer. The business owners that continue to compete on price will be tossed away like disposable diapers, while those that show true value for their customers will ride off in the sunset with all the chips.
 
Yes, it’s harder to get those buyers’ attention.
 
So, you’re gonna have to give it your all and show your customers exactly what you’ll do for them with your biggest promise, the statement that makes their boo-boos all better. That’s your unique selling proposition.
 
 
Once you have your USP, here are 5 things that you can do to bring in extra dough, without taking much from your bank account:
 
1. Integrate your USP into the look and feel of your website. This is the place where your prospects will go first. Each thing that you post, the images that you use, and the tag-lines that you integrate (based on your USP), will all come together in one, harmonious package.
 
A first glance at your site should say to the customer “yep, this is the message that the company is giving me and it’s exactly what I want to see.”
 
2. Add your USP (or your tag-line at a minimum) to your email signature and any digital correspondence you send out. You can even add it to comments you make on other people’s blogs, social media posts, and everywhere else. You want people to remember and think about you from a consistent message you give out every where you go.
 
3. Get your USP on your print material. Use the white-space on the back of your business card to tell your customers EXACTLY how you’re going to serve them and why you’re the ONLY choice.
 
4. Add your USP (or tag-line if your USP is too long) to your voicemail message. Your customer needs to know what to expect from you even if they’re just leaving a message. No matter what, you can’t come across like everyone else. If someone wants to do business with you, you’ve got to stick out in their mind, or you won’t get the money.
 
5. Make sure that your unique selling proposition is 100% unique to your business. If you do the same thing that everyone else in your industry is doing, then you’ll get the same results (or worse) than everyone else.
 
Remember the old saying about success- Look at what all the poor people are doing and do the opposite. Well, the same is true when you want your customer to remember and WANT you.
 
Look to other business areas and see what the successful ones are saying about themselves. Create a message that is so powerful, offers such a good ROI for the customer, that they’d be stupid NOT to do business with you.
 
If you want help creating such a statement for your small business, and your ACTUALLY serious about the success of your business (you’re not just going through the motions), then you may want to try out the most comprehensive USP creation course available, my Ultimate USP Creator.
 
 
 
In your service,
 
Joshua Black
 
 
P.S. If you’ve purchased the course, I’d be happy to offer you a quick critique once you’ve created a sample USP for your business. Sorry, this is limited to customers ONLY, no freebie-seekers. You’ve got to pay to play. www.ultimateUSPcreator.com
 
]]> http://www.underdogmillionaire.com/blog/5-little-known-profit-pulling-uses-for-your-usp/feed 0 Put Your Irons in the Fire- It’s Branding Time! http://www.underdogmillionaire.com/blog/put-your-irons-in-the-fire-its-branding-time http://www.underdogmillionaire.com/blog/put-your-irons-in-the-fire-its-branding-time#comments Tue, 17 Jan 2012 18:41:55 +0000 Joshua Black http://www.underdogmillionaire.com/blog/?p=1790 personal branding with your unique selling proposition (USP)

Today’s Underdog Millionaire Tip Sheet is all about branding.
 
Nope, I’m not talking about getting your company name out there. For the most part, your customers don’t really care about the name of your company.
 
Nope, I’m not talking about creating “BUZZZZZZZZ” for your product…
 
What I AM talking about is personal branding and the branding of your business, for what it will do for the customer.
 
…a little confusing, but stick with me here.
 
People buy from people.
 
   -not buildings
   -not logos
   -not huge corporate conglomerates
   -not web sites… even though it may feel like it.
 
People buy from people.
 
So, the best way to lock out your competition from stealing your customers (and they will if they can) is to develop a personal brand for you and your business.
 
This works no matter what kind of business you’re in, and it REALLY works wonders if your product is somewhat of a commodity.
 
It all starts with your unique selling proposition (USP).
 
This is your personal branding statement, the biggest promise that you can make for the customer.  This what will keep people coming back for more.
 
By developing a personal brand around your USP, you combine a voice that can only come from you, with a HUGE promise that only your business can fulfill.
 
Once you’ve married those two things together, your customers only have one option when they have a specific problem and want it solved by the best in the world- YOU!
 
   -You don’t have to be something you aren’t.
   -You don’t have to be obnoxious or rude.
 
Just allow your personality to show through in your emails, sales letters, and the way you speak to your customers.
 
Start your personal brand on top of the foundation of your USP, which is the keystone for the entire marketing program of your small business. Without the guidance of a down-right-and-proper USP, your marketing will come across as all over the place.
 
If you want to know a little more about developing a custom, successful USP for your small business, capable of boosting your personal brand to new heights, check out my course here:
 
 
 
In your service,
 
Joshua Black
 
]]> http://www.underdogmillionaire.com/blog/put-your-irons-in-the-fire-its-branding-time/feed 0 5 Things I Think About In The Shower… http://www.underdogmillionaire.com/blog/5-things-i-think-about-in-the-shower http://www.underdogmillionaire.com/blog/5-things-i-think-about-in-the-shower#comments Sun, 13 Nov 2011 12:01:54 +0000 Joshua Black http://www.underdogmillionaire.com/blog/?p=1726 Post image for 5 Things I Think About In The Shower…

Sometimes I get a little stuck for Ideas…
 
Since I’m supposed to be the small business idea guy it can get a little scary. Well, one of the best that I’ve found to generate new ideas is either walking my dog or taking a shower.
 
There is something about movement and/or water that stimulates a part of your brain where you seem to generate ideas out of nowhere. It’s really the key to unlocking the subconscious, where all of that good stuff is located.
 
So, since we’re on the subject, I figured that I’d share 5 different epiphanies that I came up with while showering these past few days.
 
1. There is no such thing as a successful “ho-hum” business. You must stand for something very specific and very important to your customer. Without standing for something IMPORTANT and SPECIFIC, your business will never get off the ground.
 
2. In order to grow your business, you must have something to continue to offer your customers. Marketing to your customer list is one of the most profitable and least expensive ways of doing business… so I like to keep thinking of things that I can offer my audience.
 
3. Remember that your customers have allowed you permission to contact them. Do not take that permission lightly. I think that there are way too many so-called gurus out there that just pitch their monthly “clubs” without providing much content. It’s a model that won’t last long…if you’re gonna bother contacting your customers (no matter what media you use), then you’re gonna need to provide them with some entertainment and a reason to keep coming back for more.
 
4. You must use a marketing system for your business, not just a bunch of tactics glues together like the flavor of the month. A marketing system all revolves around a single marketing message.
 
5. The only way you will grow your business is to toot your own horn. Your customers must see evidence of your business everywhere they look (within your niche). 
 
There’s also one more thing that I think about constantly… something that takes all five of those things and puts them all together, aligning all of your marketing efforts into one marketing message, and that is your Unique Selling Proposition (USP).
 
Your USP will be the map for your customers each time they come into contact with your business. Whether they see your business card, the side of your truck, your website, an article your wrote, your book, or your voicemail, the customer gets the same message.
 
It can take up to 17 contacts with a business BEFORE a customer makes a buying decision. That period of contact can be up to a year or more… you never know. If your customers don’t get the same message from every angle they interact with your business, your message won’t stick in their mind (their reticular activator- look it up).
 
So, if you want to close more customers each time you come into contact with them, you MUST have a USP. If you want the easiest way to create a USP for your business that MATTERS, not just a generic “where quality and service are number one” USP, then you might want to check out the Ultimate USP Creator here:
 
 
 
In your service,
 
Joshua Black
 
 
P.S. Over the next few days I’d like to give you a little homework assignment. Look at all of the crappy USPs in the businesses around you as you’re driving. Take note of them and shoot me an email.  I’ll make a list of them and put them out in one of the upcoming Underdog Millionaire Tip Sheets.
 
__________________________________
 
]]> http://www.underdogmillionaire.com/blog/5-things-i-think-about-in-the-shower/feed 0 Operating Your Business without a USP is Like Standing On a Two-Legged Stool http://www.underdogmillionaire.com/blog/operating-your-business-without-a-usp-is-like-standing-on-a-two-legged-stool http://www.underdogmillionaire.com/blog/operating-your-business-without-a-usp-is-like-standing-on-a-two-legged-stool#comments Tue, 08 Nov 2011 14:08:34 +0000 Joshua Black http://www.underdogmillionaire.com/blog/?p=1722 Post image for Operating Your Business without a USP is Like Standing On a Two-Legged Stool

I get comments every so often about whether or not a unique selling proposition is necessary for a business. There are quite a few naysayers out there that think a unified theme for your business is not important.
 
Well, to them I say this:
 
How comfortable do you feel when standing on a two-legged stool?
 
Operating a small business without the foundation of a solid USP is like standing on that two-legged stool while trying to change a light bulb. Really dangerous and pretty stupid.
 
Your USP is the cornerstone of all your marketing efforts. This is the glue that cements every marketing event that you use from now on. Each time your customer comes into contact with your business they need to know what you stand for and that is where your unique selling proposition begins to go to work.
 
Whether you’re in a service business or a retail business, and everything in between, your customers are bombarded with marketing messages on a daily basis.
 
It can take up to 17 contacts or more, with a prospect before they will even acknowledge your business as a solution to their problem.
 
This is where the USP really shines. Your unique selling proposition takes the core essence of your business and injects it into everything that you do for the customer. No matter what angle your customer contacts your business, they will know EXACTLY what your business stands for and how you will serve them.
 
If you feel like you’re stuck and you want to create a solid foundation for growing your small business, please check out the most comprehensive course about USP-creation in existence. I call it the Ultimate USP Creator. Here’s the link: http://www.ultimateUSPcreator.com
 
 
In your service,
 
Joshua Black
 
 
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]]> http://www.underdogmillionaire.com/blog/operating-your-business-without-a-usp-is-like-standing-on-a-two-legged-stool/feed 0 7 Ways to Turn Your USP into Marketing GOLD http://www.underdogmillionaire.com/blog/7-ways-to-turn-your-usp-into-marketing-gold http://www.underdogmillionaire.com/blog/7-ways-to-turn-your-usp-into-marketing-gold#comments Thu, 20 Oct 2011 12:00:21 +0000 Joshua Black http://www.underdogmillionaire.com/blog/?p=1711 Post image for 7 Ways to Turn Your USP into Marketing GOLD

In this issue of the Underdog Millionaire Tip Sheet we’re going to chat about a whole bunch of ways that you can put your Unique Selling Proposition (USP) to work for you. 
 
To re-cap, your USP is a one or two sentence statement to your prospect that’s the biggest promise you can consistently fulfill to them, which also explains how you are the ONLY solution to their current problem.
 
The USP is the basic foundation for all of your marketing and without it, your customers will be whipsawed back and forth through a haphazard set of different messages.
 
There is also another piece of your USP, and that is your tag-line. This is a catchy, shorter version of your USP that provides a great compliment to your bigger, marketing message.  I know it might sound a little cheesy, but it helps a lot if your tag-line rhymes. Rhyming makes it much easier for your customers to remember… just like advertising jingles.
 
The tag-line that I use for my off-line consulting practice is “The One to Know When You Want to Grow-TM”
 
The idea is that you want to implement your USP throughout your entire business, through every customer contact point, no matter how the customer gets to you.
 
Here is a great list of 7 ways that you can turn your little USP into a marketing machine for your business:
 
 
1. Your phone message- When you, or your staff answer the phone, make sure you say your USP (or tag-line if you have a long USP) each time you answer.
 
2. At the bottom of every email that you send- This is especially true if you’re a commodity-type business, where you really need to differentiate your business from other, similar businesses out there.
 
3. Print it on your business cards somewhere- If you want to keep the front of your cards looking clean and professional, you can either print your tag-line or you can print your entire USP on the back of the card.
 
4. Make sure your USP is incorporated into the feel of each print advertisement that you use. All of your advertising should be wrapped around your USP. Companies that try to give out a “fresh” message each time they advertise are losing out on the power of repetitive contact with the customer. It can take seven or more contacts with a marketing piece for a customer to even CONSIDER a buying decision. If they have to re-set each time you put out a new ad, you’re leaving a lot of money on the table.
 
5. Add your USP near the top of your home page on your website- In fact, your unique selling proposition should guide the look of your website as well. If your entire business model is based around ease of access and customer service, you better have some very obvious ways of getting in touch with you.
 
6. Print your USP on your billing and invoices- This will help cement the message into your customer’s mind even after the sale.
 
7. If you have employees, make sure that they eat, sleep, and breathe your USP as well. Your unique selling proposition is something that must be repeatable every time a customer interacts with your business. This provides a loose framework for the employee (and you) to guide some of his/her daily interactions with the company.
 
A unique selling proposition is not something that you can take lightly. If you have one already, it may be worth re-visiting.
 
If you want some help crafting your own, custom USP, I’ve developed the most thorough USP creation course on the entire web (or anywhere else for that matter). I wrote a huge book on the subject, developed some USP creation software, and threw in a ton of extra goodies on top of it.
 
If you’re interested in creating a show-stopping, customer-grabbing USP for your small business then hop on over to: www.ultimateUSPcreator.com
 
 
Until next time.
 
 
In your service,
 
Joshua Black
 
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]]> http://www.underdogmillionaire.com/blog/7-ways-to-turn-your-usp-into-marketing-gold/feed 0 7 Deadly Mistakes of Startups… http://www.underdogmillionaire.com/blog/7-deadly-mistakes-of-startups http://www.underdogmillionaire.com/blog/7-deadly-mistakes-of-startups#comments Thu, 13 Oct 2011 17:55:59 +0000 Joshua Black http://www.underdogmillionaire.com/blog/?p=1704 7 deadly mistakes you can't afford to make in your business

If there is anything that you do for the rest of this year to help your business, print out this email and tape it to your fridge or desk for future reference. That being said, I wanted to give you a few handy-dandy tips to avoid more than touching doorknobs in hospitals.
 
Since Halloween is coming up, I though I’d give you a few DEADLY mistakes to avoid, and how avoiding those things can mean some serious dinero in return for your biz.
 
This is a long one, so you might want to come back to it a few times in order to absorb everything.
 
So here we go…
 
The 7 Deadly Mistakes of Start-ups and Everyone Else:
 
1. Not having a Unique Selling Proposition (USP) for your business. If you ignore everything else on this list (and I double you will), you can’t ignore this one.  There is so much noise out there, you have to show your prospect how you are the ONLY one that can solve his/her problem. 
 
Your USP will explain EXACTLY what you’ll do for the customer and how you’re the ONLY person around that can solve their problem with very little pain. There is WAAAAAY too much that goes into creating a USP, so I won’t go into that here, but if you want to find out more, you can check out the huge course that I’ve made (the only one of its kind in the world) just on USP creation.
 
Check it out here: www.ultimateUSPcreator.com
 
2. Only having one thing to sell. It is your DUTY as a business owner to provide as much of your product or service as possible to the customer, as long as you have something that can improve his condition. If you are holding back products or services from him, you’re actually doing him a disservice.
 
I’ve got three words for you if you think you’re completely out of ideas: Repackage, Re-purpose, Re-brand.
 
Some business owners really do have a single product that the entire business is wrapped around. If that’s your case (which is a little dangerous, I might add) you can create information products that you can sell or give away as bonuses to enhance ANY product, physical or digital.  Here’s more information on creating powerful information products in just a few hours: www.information-product-report.com
 
3. Not keeping a database. You need to capture the name and address of every person that’s interested in doing business with you as well as people that are already doing business with you. You have to keep the conversation going. You customers are not sitting at home thinking about your business. You have to CONSTANTLY remind them (in a useful, positive way) that you are still here to serve them.
 
4. Not contacting old customers. People that have purchased from you in the past are 8% more likely to buy from you than a new prospect. Even if it’s been awhile, stay in touch. You never know where the next purchase will come from.
 
5. Not practicing what you preach. This is especially true if you’re in a service business… and I will be the first to admit that I even do this from time to time.  If you’re going to give your customer advice, make sure that you are already practicing that behavior or using the product that you’re recommending. Otherwise it makes you look non-credible.
 
6. Not following up AFTER the sale. This is a powerful tip called “locking up the sale.” This really works well with high ticket items and professional services. Although you may not use it if you sell a two dollar widget, you will highly benefit from following up with large sales.
 
You get these benefits from locking up the sale:
  • This shows the customer that you still care about them after they pay you.
  • This will decrease complaints and your return rate.
  • This helps make the customer like the product more, by having you reiterate the benefits.
  • This forces you to make sure that you’re only selling the highest quality product.
 
7. Trading hours for dollars. There is no rule in business that you have to work yourself to death. Look to places in your business where you can automate the process. One of the best place to do this, is through lead generation.  Cold calling sucks. Everyone hates doing it and everyone hates receiving it. So instead, multiple your sales efforts through direct marketing.
 
Direct marketing can take MANY forms, be it through social media, your email list, direct mail, and print advertising.  It all starts with getting your sales message out there in print, using solid copywriting.  If you want to quickly become a copywriting genius, you can start with my quick start copywriting course. Check it out here: www.sales-letter-system.com  and stop trading hours for dollars.
 
 
I hope that this list will help you increase your bottom line and make your business life just a little bit easier. Let me know if you need anything.
 
 
In your service,
 
 
Joshua Black
 
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]]> http://www.underdogmillionaire.com/blog/7-deadly-mistakes-of-startups/feed 0 Are You Making This HUGE Mistake With Your USP? http://www.underdogmillionaire.com/blog/are-you-making-this-huge-mistake-with-your-usp http://www.underdogmillionaire.com/blog/are-you-making-this-huge-mistake-with-your-usp#comments Thu, 06 Oct 2011 15:24:49 +0000 Joshua Black http://www.underdogmillionaire.com/blog/?p=1701

Before we go into today’s Tip Sheet, I want to share a story with you:
 
Once upon a time there was a preacher that gave the most eloquent sermon about how the rains were going to come the next Sunday, because everything was lined up in the heavens. 
 
It was located a small, farming community that was in desperate need for rain. When he was done, his flock thanked him, saying that it was the best sermon they’ve ever heard and was the most inspired they’ve ever been, and they were now sure they could rest easy, because next Sunday it would rain.
 
The following Sunday, the preacher gave the exact, same sermon. People looked around and gave each other funny stares, but his sermon about rain was so inspiring that they still enjoyed it and didn’t say anything.
 
Same thing happened the following Sunday.
 
…by the fourth Sunday, the preacher gave the same sermon and at the end, one brave parishioner got up the courage to ask the preacher why he kept on giving the same great sermon about how it would rain the next Sunday.
 
The preacher told the man, “I’m glad you asked. You see, I’ve been giving this sermon for the past four weeks. You all say how inspired you are, and how you’re sure it’s going to rain next Sunday, but not one of you has ever showed up with an umbrella. So I’m going to keep giving this sermon until people start to take action.”
 
…and that is what leads us to today’s Underdog Millionaire Tip Sheet- ACTION.
 
I keep giving the same sermon about your Unique Selling Proposition (USP), because there are still so many small businesses out there that have yet to grasp its power.
 
Your USP is the biggest promise that you can make to your customer that explains to her, in a sentence or two, why you are the ONLY one that can solve her problem.
 
Your entire marketing plan, from every angle possible, should be based around your USP.
 
Your customer needs to get the exact same marketing message no matter what angle they encounter your business. Whether it’s the way you answer your phone, the graphics on the side of your vehicle, the message on your business card, or the look of your web site, it all starts with your USP and the HUGE promise that you make to your customers.
 
…yet I still see “quality is out top priority,” or “number one in service,” and other terribly generic phrases like that.
 
Quality and service are not UNIQUE. These are MUSTS for all businesses. You need to create a USP for your business that stands out and shouts your promise to all of your prospective customers.
 
It’s time to get out your umbrella.
 
It’s time to believe in your business and dedicate your efforts to improving your customer’s situation.
 
It’s time to create your ultimate unique selling proposition. If you’re having trouble creating a USP for your business, I’ve created a system that makes it very EASY. The course is huge, and covers over 20 different ways to create your USP along with TONS of ways to implement it once you’ve got it.
 
There is a book, a USP-creation software program, and tons of other bonus goodies, plus a few unadvertised ones inside.
 
If you want to check out this GUARANTEED system, then you can learn more here:
 
 
In your service,
 
 
Joshua Black
 
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]]> http://www.underdogmillionaire.com/blog/are-you-making-this-huge-mistake-with-your-usp/feed 0 5 Ways To Grow Your Business Without Wasting Money On Advertising http://www.underdogmillionaire.com/blog/5-ways-to-grow-your-business-without-wasting-money-on-advertising http://www.underdogmillionaire.com/blog/5-ways-to-grow-your-business-without-wasting-money-on-advertising#comments Tue, 04 Oct 2011 12:00:37 +0000 Joshua Black http://www.underdogmillionaire.com/blog/?p=1697

Today’s Underdog Millionaire Tip Sheet is all about your customer database. 
 
You see, if you’ve been in business for any length of time, you’re already sitting on a gold mine… people who have already done business with you in the past, but are not doing it with you currently.
 
Most customers stop doing business with someone, NOT because they don’t like the business, but because their habits changed.
 
We are creatures of pattern and habit. You might go to the same place for breakfast every Saturday until Aunt Ruby comes to visit… your pattern is thrown off and then you pick a new place.
 
The average, non-Underdog Millionaire business owner will just say, “oh well, I hope they come back someday.”
 
However, you’re NOT average. You’re lean and mean, and you want to fight to keep those customers no matter what.
 
In order to bring back those non-buying customers and keep growing your business, you’ve got to remind them that you’re still here, that YOU are the only one that can solve your problem (which is why I bring up the importance of the USP so much).
 
Here are 5 ways that you can re-energize you old, non-buying customers:
 
1. Remind them of your USP, and that you’re the only game in town if the customer has that particular problem.
 
2. Create a crafty sales letter that entices the customer to come back, perhaps with a non-advertised sale or a good discount on the first re-purchase.
 
3. Remind the customer that you’re not mad at him and that you’d welcome him back with open arms.
 
4. Never stop communicating with your customers. People do not EVER sit around thinking about your business They come to you to improve their condition. Don’t forget that. You have to remind them.
 
5. Find other, similar products that you can sell to your customers. Never run out of things to sell your customers. Re-package, joint venture, work a deal with your competition. As long as you’re in business, you need to keep making new, useful offers to your current and past customers as long as you have something to offer than can improve their condition.
 
There you have it. Don’t forget about that database. If you’re not currently capturing your customer’s names, start today. If you haven’t been contacting people who used to do business with you, start today.  It’s like having a big bag of cash just sitting there, waiting to be opened.
 
In your service,
 
Joshua Black
 
 
________________________________
 
 
]]> http://www.underdogmillionaire.com/blog/5-ways-to-grow-your-business-without-wasting-money-on-advertising/feed 0 Warning- Writing This One Sentence Could Make You Rich http://www.underdogmillionaire.com/blog/warning-writing-this-one-sentence-could-make-you-rich http://www.underdogmillionaire.com/blog/warning-writing-this-one-sentence-could-make-you-rich#comments Thu, 22 Sep 2011 19:21:08 +0000 Joshua Black http://www.underdogmillionaire.com/blog/?p=1692 unique selling propositions (USP) can make you rich

Today’s Underdog Millionaire Tip Sheet is about the one sentence, that if crafted correctly, can change the face of your business forever.
 
I’m talking about your USP or Unique Selling Proposition. This is a term that was coined in the 1960′s by a famous advertising guy named Rosser Reeves.
 
Today, we use the USP in even more powerful ways than in Reeve’s time, because a USP can make or break your business.
 
Now, my subject line of this tip sheet is a little tongue-in-cheek, because, of course you can’t just write a sentence down on a piece of paper and make the magic money genie appear.
 
What can happen, however, is through the implementation of your USP throughout your entire business, you can end up with more customers than you can handle.
 
To recap, in case you didn’t know- A unique selling proposition is the single, biggest promise that you make to your clients, which also explains how you are the ONLY one in your industry that can solve her problem.
 
Now let me emphasize the ONLY part…
 
In the olden days of yester-year, it used to be enough just to explain how you were different from the guy down the street and that was enough to get some business.
 
Not anymore my friend. Not anymore.
 
Now you have to be the ONY solution to the customer’s problem. Your USP message has to be so strong that you create a situation where the customer doesn’t have any other choice, when then need that particular problem solved.
 
This can work with ANY business, but some will be a little trickier than others.
 
If you can’t think of a way where you’re the only one that can solve a certain problem, then you better start evaluating the things that make people buy from and tweak your message to fit the problem that those clients are trying to solve.
 
It doesn’t matter if you own a beauty solon, an accounting practice, a landscaping company, or a bait shop. If you can’t tell your customers why they should do business with you, then you could be in big trouble.
 
Now, this is totally something that you can do yourself, if you have a little marketing acumen. This is also something that I do, fist thing for my clients, if I take them on in my consulting practice.
 
However, if you need a little push for creating your own USP, I’ve developed an entire system, using a HUGE manual and software that I developed, to create your own unique selling proposition for your business, so that you will never have to worry about customers again.
 
You get to pick my brain and use every technique that I use with my clients, whom I charge $1500-$3500 for custom USP creation, so this course is a drop in the bucket compared to the lifetime of value that it can provide or your business (not to mention all of the FREE stuff that comes with it).  
 
I’m literally peeling back the curtain for you and showing all the buttons and levers that make the wizard of USP creation work.
 
If you interested in finding out more about my course, the Ultimate USP Creator, you can check it out here:
 
 
 
 
In your service,
 
Joshua Black
]]> http://www.underdogmillionaire.com/blog/warning-writing-this-one-sentence-could-make-you-rich/feed 0 Your USP is The Window to The Soul of Your Business http://www.underdogmillionaire.com/blog/your-usp-is-the-window-to-the-soul-of-your-business http://www.underdogmillionaire.com/blog/your-usp-is-the-window-to-the-soul-of-your-business#comments Thu, 15 Sep 2011 12:00:26 +0000 Joshua Black http://www.underdogmillionaire.com/blog/?p=1686 how to create a USP for your business

We’re gonna get a little philosophical today, so bear with me.
 
As I have harped on this a million times, I want to dust off the old soapbox and bring something up once again, but in a different way.
 
Yes, I’m talking about your Unique Selling Proposition (USP). I want to drill home its importance REALLY hard, because I cannot, in good conscience, let ANY Underdog Millionaire slip through the cracks without understanding this crucial principle of building your business.
 
Your USP is the biggest promise that you can make to your customer.
 
Your USP answers the following question:
 
“Why should I do business with you versus any and all other available options, including go to your competition, or even doing NOTHING at all?”
 
This simple statement is the window into the soul of your business, yet waaaaaaay too many small business owners think they can just slap up a “quality done right” statement under their business name and people will come flocking.
 
Every customer expects and deserves great service.
 
Every customer expects and deserves quality work.
 
Every customer expects and deserves timely service.
 
These are UNIVERSAL expectations for ANY business. These are not things that make your business unique.
 
So, in order to get out there and shoot your flare gun, light some fireworks, and sound the alarms to get your prospects’ attention, you’ve got to do much more in the USP department.
 
Your unique selling proposition is UNIQUE to your business only. This is a statement that tells the customer EXACTLY how you’re going to solve her problem better than any other business out there.
 
…this is the reason why this is the FIRST project with my consulting clients and the second step is implementing that USP throughout the entire business.
 
Your USP is FREE to create, but can make or break the success of your business, based on the perception that you have with your customers.
 
They have to know what you stand for and your USP is the window into that solution.
 
If you’re having trouble creating a USP for your business, I would be happy to see if we are a good fit for working together through consulting.
 
If you’re the “I can do it myself” type, then I’ve created a HUGE course on how to craft your own USP, as well as how to permeate it throughout your business.
 
You can download the course here: www.ultimateUSPcreator.com
 
 
 
In your service,
 
Joshua Black
 
P.S. A little housekeeping… for those of you that signed up for the Business Summit, where I’m one of the guest, “virtual” speakers, they are having some technical difficulties, but hope to have all the videos live very soon. They also plan to increase the dates that the videos will be available for FREE.

 

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