The Underdog Millionaire Blog » Sales

How to Get Your Cheapest Cheapskate Customers to Buy

Joshua Black — Tue, 07 Sep 2010 15:19:42 +0000

In a recent article about cheapskate customers , there has been a push to grab business from these folks by feeding them products that supposedly save them money.

All over the world, the shelves of discount stores are chock-full of gizmos and gadgets that supposedly save you tons of cash each year, by keeping your chips from getting stale, squeezing the last bit of paste out of the toothpaste tube, and even gimmicks that help you grow your own vegetables in the house.

Sigh… in the end, the majority of these little knick-knacks do NOTHING to help the consumer save money and do everything to help extract it even more from her bank account.

So what are you supposed to do?

What are you, an honest Underdog Millionaire business owner supposed to do to show you cheapest cheapskate customers that you have something for them as well?

Just like the article notes, you need to save them money. However, don’t try to sell them a system for recycling toilet paper or turning old socks into a down comforter. Instead, you’re going to go “Godfather” on them and…

Give them an offer they can’t refuse.

You’re going to offer your customers something so good that even the cheapest of all cheapskates won’t be able to resist the pulling power of your offer. You are going to give them VALUE.

When you provide value to your customers, the word “price” is no longer in the picture. When the buying decision of your customer is solely based on the price of your product, then it turns your business into a commodity–waters where you don’t want to tread. You need a new pricing strategy instead, and that’s where VALUE comes in.

When you pile on the value, your customers no longer look at the sticker price for your product. They look at what they’re going to GET in exchange for that price. If you can show them that they’re going to get way more value in return for what they’re going to spend, then you’ve it made in the shade.

Here are 10 examples of things you can do in order to make your product more valuable:

1. Add tons of FREE bonus material

2. Give them a discounted consultation

3. Offer a audio and video package

4. Give free upgrades to your service if they buy right now

5. Use a powerful lifetime guarantee, or a guarantee that is out of the ordinary for your particular industry

6. Large discounts off future purchases

7. Free seminar

8. The ability to try out the product or service for free for a certain length of time (ex. 30 days)

9. Purchase gains them membership into an inner circle club

10. You allow them to make money by offering a commission for each buying customer that they refer to you (once they have purchased the product themselves)

Adding value is much more powerful than competing on price. If you can add the right amount of value and then demonstrate how that value will benefit your prospect, then it’ll be like kryptonite to even the most hardened cheapskate.

Speaking of value, I might as well let you in on a little secret about my new Underdog Marketing 101 book. It’s something that I shared with the people on the notification list already, but I figured that you might be interested in knowing as well.

If you download the new book during the launch week, not only do you get the stack of bonuses that it already comes with, but you’re also going to get 4 MORE BONUSES:

1. My email mastery report- revealing every little technique that I use in my own business in order to get the most response out of email and to get those emails open and read.

2. My hidden marketing assets report- this will reveal thousands of dollars in hidden assets within your business , that you may never have noticed before.

3. My secrets of lecturing report- this reveals a priceless technique of getting new customers just by offering guest lectures at strategic locations. The developer of this technique uses only this method for a six-figure MONTHLY income.

4. Half-off coupon for one hour of small business consulting. You will get $350 worth of small business consulting for only $175 with this added bonus.

Again, these added deals are only available during the launch week and if you want to make sure that you get the most recent information about everything going on with the new book, you’re going to want to sign up in the upper right hand corner of the blog.

Your most loyal customers are fairly easy to please, but the cheapskates are a tough lot. What are some techniques that you like to use in order to promote the value of your products or services?

In your service,

Joshua Black

www.attract-customers.com

P.S. There’s also going to be an affiliate program available for anyone that is interested in selling the Underdog Marketing 101 book to their own customers. Any sale that you generate will result in a 50% commision for you… more on that in the near future.

Click the image to get the FREE

Underdog Millionaire wealth Pack!

*******************************************
Copyright 2010, Outer Limit Productions LLC.
All rights reserved.

Download these other great products to help
your business earn huge piles of moolah:

http://www.attract-customers.com

http://www.product-pricing-strategy.com
http://www.how-to-business-network.com
http://www.ranking-higher-seo.com
http://www.UnderdogMillionaire.com/blog
http://www.sales-letter-system.com
http://www.closing-the-sale.com
http://www.information-product-report.com
http://www.UltimateUSPcreator.com
http://www.underdog-success-formula.com

_________________________________________

How to Get Your Competition to Help You Sell More Stuff

Joshua Black — Fri, 27 Aug 2010 16:12:00 +0000

FIRST, before I go an further- The sales page is up for the Underdog Marketing 101 book. If you want to take a peek at everything that it has to offer, you can click on the image at the right, or click this link: www.attract-customers.com

Ok, let’s get down to it.

I know this might sound a little crazy, but bear with me. Once you have learned this little technique, you will have the ability to shortcut your small business education by YEARS.

Whether you’re just getting started or you’re stuck in a selling rut, this technique will help you get more customers and close more sales in no time. It’s not very fair, but hey, it’s business right?

Here’s the deal:

Find 2-3 successful businesses that are outside of your current niche. If you are a lawyer, go for the chiropractor. If you sell a health product, go for the company selling collectibles. The idea here is that you want to mix it up a little bit.

When companies in one niche are all doing the same thing, selling with the same technique, selling the same product to the same folks… well, guess what?

They all get the same results.

If you’re just following along with your “industry standard,” then there is no way for your business to get ahead of the pack. You have to go a different route and pick a slightly different strategy.

…an Underdog Millionaire strategy.

Once you have your 2-3 businesses selected, this is where all of the magic is boing to happen. Call them up and act as if you are a buyer. Get them to take you through their entire sales process, even send you follow-up information in the mail.

Take as many notes as your little fingers can manage. Even better, record the call with a digital voice recorder.

You can do this with infomercials (hint: Bowflex has one of the best sales systems out there, but be careful- they may talk you into buying one…)
You can do this with service businesses
You can even do this with your local dry cleaner

Call upon any successful business in a non-related niche and have them walk you through their sales process as you act like a tough customer.

Sales school in a box.

Just make sure that you don’t take too much advantage of this process and definitely don’t rip-off their process completely. Just take the best parts and make them your own.

Some things to pay attention to:

How many rebuttal speeches do they have?
How is their sales process organized?
How many people do you talk to?
Do you get voicemail at any time, or talk to a live person first?
How long did they keep you on the phone?
How many follow-up mailings did they send?
Did they change the mailing slightly, or mail you the same thing repeatedly?

Just by going through this exercise and then adapting these great processes to your own business, you can attract more customers and bring in more sales than you ever thought possible.

…all without having to crack open a book or attend a single class.

pretty cool eh?

If you want to know 101 MORE ways to attract customers, then I suggest you sign up for the Underdog Marketing 101 notification list as soon as possible… HUGE bonuses for the chosen few that are tough enough to get on the list.

Have you ever used this technique? I’d like to know how it worked for you.

In your service,

Joshua Black

P.S. Just a side note, there is a new picture of me up on the blog, under the “Who Is Joshua Black?” tab, just in case you want a better look at my mug shot.

Consultative Selling- This Ain’t Your Grandma’s Close

Joshua Black — Tue, 24 Aug 2010 14:26:15 +0000

Today’s Tip Sheet is (hopefully) gonna knock the socks off your current selling strategy. It’s something that YOU may already know a little bit about, but the majority of people that are selling their products or services, completely ignore.

If you want to become a grand master of closing the sale, then you need to keep on reading.

Have you ever read a book or listened to a tape on selling, where it’s nothing but a pitch-fest, with rebuttal after rebuttal until the customer is so worn out that they just give up and say “ok, ok, I’ll buy anything, just leave me alone?”

This is a dandy way to make one sale, but it’s a dirt-poor way to make a CUSTOMER… and that’s what we’re all about over here at the Underdog Millionaire. We wanna make some serious customers.

So, what am I getting at, you may be asking yourself…

We’re talking about a strategic sales technique called consultative selling.

When you become a consultative sales person, you start to do the same thing that I do when I analyze a business for hidden assets. You talk to the client and find out what is REALLY going on, what they really need. Not what they are asking for.

Before you get that glazed-over look from having to learn a new word, let me ‘splain a little better, Lucy.

Let’s think about what happens when we go to the doctor:

1. Something is hurting, festering, or falling off so we go see the doctor.

2. The doctor asks us a lot of questions, performs diagnostic tests, and waits for the results.

3.The doctor then makes a recommendation, prescribes some sort of concoction, or tells us to see a specialist, because he/she cannot help with our problem.

Now, at no point during that visit does the doctor say “you don’t have to tell me anything about you. I have just the right thing,” and then hands you a lollipop to fix a broken arm that he didn’t know you had.

…but that’s the way that many people are selling.

They just try to make the sweetest deal possible and then jam it in the customer’s mouth before they can mumble out what their problem really is.

Well, you are an Underdog Millionaire.

You. Know. Better.

Therefor, when diagnosing your next “patient,” you need to think more like a doctor and less like a sales person.

Here are a few tips to help get you going:

Ask a lot of questions and shut your mouth while waiting for the answer.
If you don’t have a product that can truly help the customer, recommend them to someone who does (they will forever respect you).
Take the time to form a diagnosis of the problem. Create cheat sheets and other tools that you can give to the client so you can decide the best way to help their problem.

Once you have the consultation completed, you tell the client what you found and make a recommendation to solve it, hopefully with your product.

There is no SELLING.

There is no CLOSING.

There is no SPOON! (sorry, that was for the Matrix fans out there)

There is nothing but a consultation, a diagnosis of the customer’s problem, and the recommendation.

You can do it too. It’s just a simple adjustment in the ol’ thinker between your ears. Consultative selling is the way to go and the best way to build a relationship with your clients.

If you want to know even more ways to build sales relationships and to keep customers for life, check out the Underdog Sales Bible and become a master at closing the sale without selling at all.

What do you think? What is a sneaky, little Undedog Millionaire sales technique that you would like to share with your brothers and sisters? Add a comment below and Tweet this puppy to everyone that you know…thanks.

In your service,

Joshua Black

www.closing-the-sale.com

Click the image to get the FREE

Underdog Millionaire wealth Pack!

*******************************************
Copyright 2010, Outer Limit Productions LLC.
All rights reserved.

Download these other great products to help
your business earn huge piles of moolah:

_________________________________________

Are You Creating a Sale or A Customer?

Joshua Black — Thu, 12 Aug 2010 14:34:12 +0000

There is an old business saying that goes:

“it is only a sale until they come back, then it’s a customer”

There is so much value in the little sentence… make sure you read that puppy a couple times. This is something that I know I have been guilty of in the past, so I’m sure you may have been as well.

If you are focusing on just making that individual sale, closing just one time and then moving on, you could be running your business to the red-line.

The businesses that create consistent growth over time, and have the ability to weather the storm year after year, are the ones that build CUSTOMERS and not sales.

It does not matter whether you are selling over the Internet, in your underwear at your kitchen table, or you are selling a service face-to-face. It’s all the same. You have to create a relationship with your customer. You need to start thinking of your customer as your friend, because after all, they are providing for you financially, so it is your DUTY as a business owner to provide then nothing less than the best possible service that you can provide.

Here are 10 simple things that you can do to cement that customer relationship:

1. Call them out of the blue with a tip that will help them, unrelated to your business. Ask them about their life and actually care about the answer. This is NOT a sales call.

2. Email them a positive press clipping that you found about their business with a congratulatory note.

3. Use the power of referrals in your network to help them out with other services, such as legal if you are not a lawyer.

4. Send them to your competition (yeah, you think I’m crazy, but hold on)- If you cannot provide them the best possible service for the customer’s given situation, send them to someone who can. Your customer will respect this ballsy move FOREVER. They will not forget it and will come back to when they need you.

5. Give them a huge discount if they are one of your best customers, something where you might not make any money on a transaction, and let them know it.

6. Remember their birthdays, anniversaries, dog’s birthday, the day they got the measles… whatever. Send them a card in the actual MAIL, not email. This will go a long way. DO NOT PITCH YOUR BUSINESS in these cards, like my idiot car salesman does.

7. If you have a commodity-like product with lots 0f competition, treat them as if they are the last customer you will ever have.

8. Don’t let them forget about you. Create a newsletter that is mailed or email on a frequent basis to share valuable tips about your industry and let them know the cool things that you have going on in your business.

9. Have a picnic- What other oil change place is going to have a pony ride for the kids? What other landscaper on earth is going to throw a customer bar-b-que? What consultant takes all of their customers out for ice cream?

10. Rewards programs- Develop a frequent buyer’s club or some kind fo system that provides incentive for only doing business with you. If you are in retail you MUST do this or you are missing out on thousands of dollars. If you sell anything else, this would probably be very unique to your industry. I hav yet to see anyone do this with information products.

What do you think? What are a few ways that you like to use to create customers instead of just a sale?

If you want 101 more ways to get customers for FREE and to keep them for life, then stay-tuned. Underdog Marketing 101 is on it’s way and it’s the most powerful book I’ve written, to date.

There is going to be a pre-release notification coming out soon, so stay tuned and make sure you sign up. Anyone that makes a purchase during the launch will get a big bag of goodies that will not be available to anyone else that purchases the book outside of the launch.

Until tomorrow,

Joshua Black

Click the image to get the FREE Underdog Millionaire wealth Pack!

*******************************************
Copyright 2010, Outer Limit Productions LLC.
All rights reserved.

Download these other great products to help
your business earn huge piles of moolah:

_________________________________________

How NOT to Sell- Courtesy of Uncle Rico

Joshua Black — Mon, 09 Aug 2010 13:28:54 +0000

The most FORTUNATE thing happened to me last Friday. It was the most perfect learning experience and I could not pass it up. While I was busy minding my own business at home, a guy the looked just like Uncle Rico from Napoleon Dynamite came to my house to try and sell me something.

…this is GOOD stuff.

I mean this is sooooo good I couldn’t make it up if I tried. In fact, I have been an idiot all weekend, because I couldn’t wait to share it with you today (I know that my fiancee will be happy that I am over it).

Ok, here’s the story:

There I was, just minding my own business, when a rusty Astro van pulls up in my driveway. A guy with aviator sunglasses and a bad tie was behind the wheel, but the magic didn’t happen until the rusty Astro door squeaked open to reveal a guy that looked just like Uncle Rico.

He was carrying something pink in his hand, throwing it up in the air and whistling as he came to the house.

My dog was going insane as my fiancee was trying to keep him from eating “the whistler” as I answered the door.

At first I couldn’t believe it. This guy looked and acted just like Uncle Rico-and in case you haven’t seen this movie, there are some critical sales lessons in there. You should rent it tonight!

Anyway, I open the door and Rico is standing there shoving a giant pink can of bathroom air freshener spray in my face.

The FIRST thing he told me was that he was trying to win a golf trip.

He then asks me if I would be interested in trying out the Utra Mega 9000 (name changed to protect the innocent), an “American Made” product… and just for looking at it, I would get this SWEET pink can of fart spray in return.

I handed the can back to him and sent him along his way. The entire transaction lasted no more than 30 seconds.

In hindsight, I wish I had let the guy give his demo, because I would have even more to share, but he was REAL creepy so I wasn’t about to let him in my house.

So what did we learn from Uncle Rico…how NOT to sell.

Here are a few tips on NOT selling, courtesy of “the man” himself:

1. The customer could give a rat’s behind if you are trying to win a contest, or anything about YOU. The customer wants to know what’s in it for them.

2. Your free gifts and mini-bribes have to be VALUABLE and RELEVANT to the person that you are talking to.

3. When you are announcing your USP to your customer, or even trying to break the ice with what you do, make sure that you don’t forget what it is you are selling and how if will benefit the customer. I still have no idea what that guy’s product did.

4. When you get a “NO,” make sure that you have a few follow-up answers to give the customer a few more chance to buy. Maybe you have not addressed all of their skepticism yet. Rico just turned around and got back in the van.

If you want to find out even more about how to close the sale much quicker, without really selling at all, check out this great guide to closing the sale.

NOW it’s your turn. I want to hear some of your crazy encounters with sales people that have really botched it up so bad that it made you laugh. Leave a comment below.

Until tomorrow,

Joshua Black

www.closing-the-sale.com

Click the image to get the FREE Underdog Millionaire wealth Pack!

*******************************************
Copyright 2010, Outer Limit Productions LLC.
All rights reserved.

Download these other great products to help
your business earn huge piles of moolah:

_________________________________________

Copywriting Can Increase Your Sales 100% or More

Joshua Black — Mon, 05 Jul 2010 21:45:19 +0000

Copywriters around the world may feel
as if they are the only ones that create
a sale.

However, the real fact is that good copy
is only about 30% of the equation. The
other 70% of the equation is two other
critical things:

A product people want

A starving crowd

…seems like copywriting isn’t that important
after all eh?

I mean, if you have a starving crowd of customers
that just can’t wait to get their greasy, little
mitts on your product that they REALLY want, then
what is the point of copywriting?

Well, let me put it in another way:
You need copywriting so that your customer knows
your product or service exists for them to buy.

If your customers don’t know that they have
the opportunity to buy your product or service,
then they WON’T buy it. Period.

That’s why you need to complete that last 30%
of the puzzle.

Too many small business owners rely on word
of mouth, referrals and just street traffic.

If you use targeted, direct marketing with a
powerful sales letter, you can increase your
sales by 100% or more.

There is a simple formula for copywriting
that you can use to create a powerful sales
letter to bring in customers like…

…well, like a bunch of customers that want
to buy something.

Here’s the formula:
1. Headline- got to get their attention
2. Lead- bring the customer into the copy
3. Story- put the product in the customer’s life
4. Call to action- get the customer to take action
5. Close- get the customer to make the purchase

Copywriting is not just for people that sell e-books.

Copywriting is not just for people that have
physical businesses.

Copywriting is not just for service businesses.

Good copywriting is for EVERYONE that sells
ANYTHING. However, it does require a long learning
process, with a lot of testing and research.

If you want to shorten that research process and
learn how to QUICKLY create sales letters that
could really energize the sales of your small
business, then check out the Ultimate Sales
Letter System.

www.sales-letter-system.com

Until Tomorrow,

Joshua Black
www.sales-letter-system.com

P.S. If you are currently facing an issue
in your small business that is really holding
you back, try a one-hour makeover and turn it
around.

Click on the link above to find out more.

*******************************************
Copyright 2010, Outer Limit Productions LLC.
All rights reserved.

_________________________________________

The One Rule to Close Every Sale

Joshua Black — Wed, 30 Jun 2010 14:07:32 +0000

I was speaking to a long-time friend last night and he is looking to start a career change by getting into B2B sales.

He had an interview with a chemical company,
where the guy that he was talking to basically
told it to him straight, saying that there is
nothing sexy about selling chemicals, what they
need is CLOSERS.

This is something that you may need in your
small business.

The ability to close the sale is as much of an
art as it is an attitude. You are not at that
sales call to make a new friend.

You are not on the phone consultation to tell
the customer what you are doing for the weekend.

You are not writing a sales letter, developing
a web site, or running your service business
because you really just needed something to pass
the time.

You are doing it to close the sale.

There are hundreds of ways to close the sale, from
the Zig Ziglar specials to long-term techniques of
building a relationship with your customers.

However, there is one thing that all closing methods
have in common.

It’s been going on since the first time a caveman
sold a lion drumstick to the guy next door for a
new baby seal blanket.

You have to ASK for the sale.

I’m sure this is not you, but there are way too
many small business owners that feel like they
are doing their customers a disservice by asking
for the sale.

They feel as if they are intruding by suggesting
useful products and services to their clients, or
perhaps they might make someone mad if they
dare ask if the customer wanted to buy something.

Customers are not visiting your business for fun-zies.

Customers love to buy.

If you have a product or service that can legitimately
help another person, then you have an OBLIGATION
to tell them about it.

If you had a chance to help out a friend, wouldn’t
you take it?

Well, consider your customers the same way. Show them
how your product or service will benefit them and then
ask for the close.

It’s about building trust.

It’s about building the relationship over time.

Your customers don’t want to shop around for
a new salesperson each time they have a similar
problem.

They want to have their “guy” or “gal”

Ask for the sale and all will be well.

Speaking of asking for the sale… if you want
to learn how to close the sale without having to
use worn-out tricks and half-baked pitches then
download the Underdog Sales Bible here:

http://www.closing-the-sale.com

Buy it.

Love it.

Or it’s free. That’s all there is to it.

Until Tomorrow,

Joshua Black

*******************************************
Copyright 2010, Outer Limit Productions LLC.
All rights reserved.

Download these other great products to help
your business earn huge piles of moolah:

_________________________________________

Donald Trump’s Personal Small Business Tip Whispered to My Friend

Joshua Black — Fri, 25 Jun 2010 15:06:12 +0000

As the weekend has almost arrived, I thought I would leave you with a really valuable small business tip from none other than the wavy-haired man himself, Donald Trump.

To give you a little back-story on this, a
friend of mine who is a real estate investor
was giving a talk at a very prominent real
estate investing conference.

The showpiece guest speaker on the panel
was none other than Donald Trump.

You can imagine how my friend was sweating
bullets as he was sitting their on the panel
the “the Donald,” hoping that he wouldn’t
give any advice to the audience that would
be incorrect or not profitable.

His speech went well.

After everything was over he got an official
5 precise minutes of Mr. Trumps time and was
allowed to ask him some quick questions.

After trying to think of something profound,
my friend decided to play it safe and just
asked him for one piece of advice about business.

Here’s what the big D said…

He said “tell people just enough dirt so that
they trust you.”

This little statement could save the life of
your next sale. As you know, no one is perfect.
Therefore, business owners that try to show
that they are perfect end up losing the trust
of their customers.

This holds true for any copywriting that you
may do. Show a little skin. Give a little dirt
about your product or service.

“Our widget may not have the best paint job,
but the motor will last you 25 years or solid
service”

“We have not been around for 20 years, in fact
we just started our little business 6 months ago.
Because of that, we are going to work like hungry
animals to make sure you get the results you want.”

…something like that.

Of course you don’t want to go overboard and tell
your customer that you are a complete idiot and
couldn’t problem solve your way out of a paper
bag, or that your product doesn’t work at all.

There is a fine line between a little dirt and
way too much information.

There is so much truth to what Donald Trump said
on that fruitful day that I think it would be
wise to give it a shot in your own business.

Show that you are human and the human on the
other end of the transaction will allow you
to close the sale.

If you want some great advice for creating
your own sales letters, where you can let it
all hang out to your own customers, then
check out the Ultimate Sales Letter System
here:

http://www.sales-letter-system.com

Have a seriously awesome weekend and make
sure that you use enough hairspray to keep
that hairdo of yours in check.

Until Monday,

Joshua Black

Download these other great products to help
your business earn huge piles of moolah:

_________________________________________

Is it a Bird? A Plane? Nope, Just Another Underdog Millionaire

Joshua Black — Thu, 24 Jun 2010 16:43:39 +0000

So, as another weekend is upon us soon I would like to take this opportunity to thank all of you for becoming subscribers to the Underdog Millionaire family.

In case you haven’t subscribed sign up in the box

where it says “free stuff” ———–>

I created the Underdog Millionaire site
in order to help you grow your small business
as painlessly as possible, and help you
get the ability to show your customers that
you are WAAAAAAY better than any other alternative
that they are going to find.

I created the Underdog Millionaire site so
that you don’t have to feel like you are alone
when you are sitting at home, frustrated at
your kitchen table, wondering if your idea is
ever going to make it.

I created the Underdog Millionaire, because
none of us can build a profitable business
without help from others. The help that each
person requires is different, so I try to
mix it up as much as possible, offering
suggestions from many different angles.

…but it’s not just about me.

It’s really about you and what you want.
It’s also about what you are not getting and
the things that you would like to know about.

I can rant and rave and crack jokes about
pea stands, my dog, or Lady Gaga all day
long, but at the end of the day, if you are
not getting out of this what you signed up
for, then I am not doing my job.

Therefore, I am humbly looking for requests.
What can I help you with in upcoming issues
of the Tip Sheet?

What product could I develop for you that
would help turn your business around?

What business problem are you having that
is totally keeping you up at night, wondering
how if you are going to make it through to
the other side?

What would you like to change about the
Underdog Millionaire if you could?

What do you think I’m doing well and want
to see more of?

The more input that I can get back from you,
my customers, the more I can customize the
site, hone it to perfection, and provide you
with that one, safe haven that you can go
to to learn how to kick a lot of serious bootie
with your powerful small business.

So, let’s hear it!

If you are brave enough, you can share your
message with everyone else and post it at the
bottom of this article, here on the blog.

See you on the other side and thank you in advance
for all of your comments. I can’t wait to see
what you come up with.

Remember, if you have a question that you are
willing to raise, you can bet that there are
probably a thousand other people out there with
the same issue, but weren’t strong enough to ask.

Until tomorrow,

Joshua Black

P.S. Now what would a Underdog Millionaire Tip
Sheet be without a tiny sales pitch? I just wanted
to keep you in the loop about my next, huge book,
Underdog Marketing 101. Here, I’m going to give you
101 different FREE techniques that you can use to
attract new (and old) customers.

It’s just getting the final cherry on top and I
should be coming out with it in just a few weeks.

Those of you that have been EXTRA-loyal customers
(and you know who you are) are going to get the
deal of a lifetime on this product.

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Pea-ing on Your Small Business… Part 2

Joshua Black — Wed, 23 Jun 2010 14:02:04 +0000

So I was out driving again, and the kid with the pea stand that I talked about a few days ago, was back.

…and guess what?

There he was, sitting alone behind the most
beautiful pea stand you have ever seen.

All shined up. Great rainbow-colored umbrella.
Tons of good-looking inventory. Polite demeanor.
Perfect location with parking on a very well-
traveled street with a slow speed limit.

You couldn’t get much better than that.

Except for one thing.

No one in their right mind is going to interrupt
what they are doing and pull over to buy some
peas.

It just isn’t going to happen no matter how many
parking spaces there are, or how great the stand
looks.

This is a huge dillemma that many entrepreneurs
face… and you may have faced it too at some point.

When you are creating a new product, you need to
make sure their is a HUNGRY audience for it in
advance.

If you have to train your customers that they need
what you are selling, then you are taking the long
road to not-so-fun-ville.

This kid might be a pea expert.

He could probably sit there all day and spin tales
about the world’s biggest pea, or that one time
he was chased by a wild squirrel through the pea
field, but that won’t help him sell those round,
green, little buggers.

I don’t mean to get so preachy today, but it’s
such a critical thing that you have to make sure
that you are aware of, when you are creating
something new.

You are actually doing your customers a disservice
if you are creating the wrong product for them,
because you probably have the right idea inside
you. You just need to flesh it out.

If you already have an established business, be
weary of line extension items that may seem like
a really good idea, but in reality are just a bunch
of baskets of peas sitting on your shelf or in your
repertoire.

Kick over that pea stand in your own business!

Give your customers something they are really
hungry for.

People will pay really good, hard-earned money
to buy stuff they really want, but will hold
off to the last possible second to buy stuff
they need.

We might NEED peas, but we WANT a cheeseburger.
Guess which one gets purchased?

If you are looking for a new business to start,
or you want to learn how to develop your own
product, come on over to the Dark Side and learn
how to develop your own information product.

Click here for more information:
http://www.information-product-report.com

Watch your shoes!

Until tomorrow,

Joshua Black

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your business earn huge piles of moolah:

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