There’s a little bit of funny stuff going on out there.

Don’t you wonder why it’s so hard to get ahead with your small business when it seems like there’s an endless supply of great product/service ideas out there?

The problem with success in small business has a lot more to do with the owner than it does with the product.

Sure you MUST have a product that people want… there is no way getting around that, but that’s one of the easiest parts.

The dirty, sticky, nasty part is the part that most people don’t spend a lot of time contemplating… and that’s following the herd by competing on PRICE.

When I say following the herd, I mean that you, as an Underdog Millionaire small business owner, must be able to step back away from your business for a minute and look at it with fresh eyes.

What are you doing that everyone else is doing and why are you doing it that way?

Here are 3 things that successful small business owners know about marketing that they don’t want YOU to know:

1. Please keep competing on price while I wait for you to run your business into the ground-

• Companies that offer a low price as a marketing advantage will end up racing their competition to the bottom.

• There will ALWAYS be someone else that can eventually charge a lower price than you… and that might be someone with bigger pockets that’s willing to take a loss in the short run while you go out of business.

• Find out how you can create more growth with fewer customers and fewer headaches here: www.product-pricing-strategy.com

2. Show your customers that you’re selling a commodity and that you have nothing else to offer them, while I market only the unique traits of my product and sell for a high profit-

• Commodities are things like gas and toilet paper. People could care less about any other trait of the product besides the price.  Are you wiping the proverbial bum of your business with all your profits by positioning your product like a commodity?

• Commodity businesses happen because the owner cannot find the benefits of the product beyond just a low price.

• If you focus on the unique, beneficial traits of your business, you’ll find that you can charge a premium while everyone else scrambles for the bottom feeders.

• If you want to know a ton of other ways that you can position your business and sell your product, without having to touch price at all, then check out this course: www.product-pricing-strategy.com

3. Cater to the lowest, most critical group of your customers while you ignore your most faithful fans-

• Price buyers are your lowest level of customer. They maintain no loyalty, will cut you off as soon as something cheaper comes along, and they will tell everyone they know how much they took you to the cleaners.

• Price buyers are also the people that will cause you the most stress, will steal from you, and will be the least forgiving, causing you to make the LEAST amount of money possible, while taking the most of your time.

• On the flipside, if you shun the price buyer and cater to your loyal fans instead, they will stick with you through thick and thin, paying a premium for your products and services, because they are buying YOU, not just what you’re selling.

• If you want to know more ways to get rid of price buyers for good and instead cater to the people that really care about your business, then give this a try: www.product-pricing-strategy.com

If you break your business brain free of the idea that you need to compete head-to-head with every other business out there on price, and instead, weave around them with the fancy footwork of a true Underdog Millionaire, then you can de-stress your life while you’re adding more to your bottom line at the same time.

In your service,

Joshua Black

www.product-pricing-strategy.com 

P.S. Try to find 5 things about your product or service that have nothing to do with price, and then pick one of those, where you are the only one in your industry to do so… compete with that one thing and you might be pleasantly surprised.

_______________________________

Whether you are just getting started with your small business, or you are trying to overhaul your entire product pricing strategy, here are 5 snappy little tips that you can use to make sure that you aren’t pulling a Thelma and Louise by driving your business off a cliff with the rest of ‘em.

5 “Do or Die” Rules of Product Pricing:

1. NEVER compete on price. Period. Yeah, yeah, I know that the economy sucks and that people are more price conscious than ever before, but you MUST show your customer the other reasons to buy BESIDES just a low price.

If the only thing that you can do is to compete on price and you have no other competitive adavantage described in your USP, then you might as well close the doors right now instead of waiting for the inevitable.

Don’t turn your life’s work into a commodity like toilet paper, milk, and facial tissue.

2. SHOW your customers why you are worth a premium price. Most people don’t buy on price alone. They want the PERFECT solution to the problem that’s keeping them awake at night. If you take the price out of the equation (for the most part) and show them exactly how you are the hero riding in on the white horse, people are happy to pay a premium for something that they know will provide the results they had hoped for.

3. Don’t chase after the bottom feeders unless you have no choice. If you can, aim your business towards a higher caliber of customer. If you go after people that don’t have two nickels in their pocket,  you are going to focus your entire business on a niche of people that cannot afford what you have  to sell.

I know this sounds a little elementary, but you’d be surprised how many businesses are started where the entrepreneur did not think about the income level of the customer and their ability to actually BUY the product.

4. Raise prices to dump your worst customers. The price shopper s the worst customer. They will beat you to death to knock off a few pennies, tell all of their friends how they totally took you for a ride, they’ll give you the highest return rate, and they have absolutely NO LOYALTY to your business whatsoever.

…not to mention that these are the folks that use up the majority of your time for the LEAST profit. Quick fix- raise your prices. Lose the bottom 10% and make more money while doing less work. If your crappy customers stay, then you know you were REALLY too low and it will be more worth your time to work with them.

It’s healthy to lose a few customers on price. This means that you are just at the right place. If you are not losing anyone, then you are the one that is holding your industy back from making more money.

5. Create some kind of scarcity with your product. Artists learned this a long time ago by numbering their prints with limited editions. Sculptors break the mold after they cast just a few copies.

People are naturally drawn to wanting things that other people don’t have. Especially in the U.S., at least. So, no matter what kind of business you have, create a REAL element of scarcity and you will be able to justify a higher price.

Just look at the latest games systems that are HOT for Christmas. Do you think these guys need to put them on sale? Nope. They can charge double, because everyone wants them and there are not enough to go around.

How can you make your business like the latest Christmas craze?

So there ya have it. 5 ways to make a little more money in your business, help out with the longevity, and to get rid of those pesky customers that eat all of your time.

If you want to know A LOT more ways that you can develop a successful pricing strategy for your business, then check out my instantly downloadable book called the Ultimate Pricing Report.

Until tomorrow,

Joshua Black

www.product-pricing-strategy.com

P.S. My books make great gifts for that entrepreneur on your Christmas list, especially if they have a Kindle or some other kind of e-reader.

I was just listening to the radio this morning and there was a great story on about all of the emotional baggage that we attach to a powerful brand.

Branding is something that can pull you out of a crappy economy, something that can also make families hand your product or service to everyone else they know.

You’re NOT just selling a thing.

You’re selling a moment in time, a total experience for the customer that does not operate in a vacuum.

When a kid has the greatest time on earth with his grandfather at the McDonald’s Play-land, all of those warm feelings come back each time that person stands in line to buy the  next cheeseburger… for the rest of his life!

If you wolfed down half a box of Frosted Flakes while watching Saturday morning cartoons each week, relaxing in your Spiderman pajamas, then how super-awesome do you think those Frosted Flakes are going to make you feel as you sit down to tackle your day in law school, or what you might pass on to your kids.

On the radio show, the host mentioned that his cup of Starbucks was his security blanket when he lived in New York City. He actually felt really uneasy if he did not have that warm cup with him on his morning commute.

It’s just a plastic playground that sells mediocre food at best.

It’s just a sugary breakfast food.

It’s just a plain-old cup of coffee.

…or is it?

You see, that’s where you need to start thinking like an Underdog Millionaire. This is where you need to allow your customers an emotional experience of your product, as well.

No matter what you sell, if you can establish the actual brand of your product, your customer will load up that brand like a wood-panel station wagon, with all kinds of emotions and experiences.

We like hot dogs because they remind us of summer.

We like a shampoo because of that great trip to the mountains.

That’s the big secret!

Your product is NEVER just a shampoo or a hot dog and if you can show place the customer inside that pile of new experiences (and these must be positive experiences) then you can reel them in as a customer for life.

What happens if you don’t brand your product?

You become a commodity. Your customer only buys on price and you never establish that THING that makes people want to stay customers for life.

People rarely buy on price alone. If they are only looking at your product as a burden or a chore, then you won’t be able to keep them around for long. There will always be someone that’s cheaper. There will always be someone that can do it faster.

There is only ONE  place that grandpa took you to play.

There is only ONE kind of cereal that you ate with cartoons.

If you can bring that emotional side into the branding equation, then you are going to be MILES ahead of the other business owners that are out there just floundering around trying to out-speed and out-cheap each other.

If you want to become even more of a branding and pricing genius, then you may want to check out my product pricing strategy.

In your service,

Joshua Black

www.product-pricing-strategy.com

In a recent article about cheapskate customers , there has been a push to grab business from these folks by feeding them products that supposedly save them money.

All over the world, the shelves of discount stores are chock-full of gizmos and gadgets that supposedly save you tons of cash each year, by keeping your chips from getting stale, squeezing the last bit of paste out of the toothpaste tube, and even gimmicks that help you grow your own vegetables in the house.

Sigh… in the end, the majority of these little knick-knacks do NOTHING to help the consumer save money and do everything to help extract it even more from her bank account.

So what are you supposed to do?

What are you, an honest Underdog Millionaire business owner supposed to do to show you cheapest cheapskate customers that you have something for them as well?

Just like the article notes, you need to save them money. However, don’t try to sell them a system for recycling toilet paper or turning old socks into a down comforter. Instead, you’re going to go “Godfather” on them and…

Give them an offer they can’t refuse.

You’re going to offer your customers something so good that even the cheapest of all cheapskates won’t be able to resist the pulling power of your offer. You are going to give them VALUE.

When you provide value to your customers, the word “price” is no longer in the picture. When the buying decision of your customer is solely based on the price of your product, then it turns your business into a commodity–waters where you don’t want to tread. You need a new pricing strategy instead, and that’s where VALUE comes in.

When you pile on the value,  your customers no longer look at the sticker price for your product. They look at what they’re going to GET in exchange for that price. If you can show them that they’re going to get way more value in return for what they’re going to spend, then you’ve it made in the shade.

Here are 10 examples of things you can do in order to make your product more valuable:

1. Add tons of FREE bonus material

2. Give them a discounted consultation

3. Offer a audio and video package

4. Give free upgrades to your service if they buy right now

5. Use a powerful lifetime guarantee, or a guarantee that is out of the ordinary for your particular industry

6. Large discounts off future purchases

7. Free seminar

8. The ability to try out the product or service for free for a certain length of time (ex. 30 days)

9. Purchase gains them membership into an inner circle club

10. You allow them to make money by offering a commission for each buying customer that they refer to you (once they have purchased the product themselves)

Adding value is much more powerful than competing on price. If you can add the right amount of value and then demonstrate how that value will benefit your prospect, then it’ll be like kryptonite to even the most hardened cheapskate.

Speaking of value, I might as well let you in on a little secret about my new Underdog Marketing 101 book.  It’s something that I shared with the people on the notification list already, but I figured that you might be interested in knowing as well.

If you download the new book during the launch week, not only do you get the stack of bonuses that it already comes with, but you’re also going to get 4 MORE BONUSES:

1. My email mastery report- revealing every little technique that I use in my own business in order to get the most response out of email and to get those emails open and read.

2. My hidden marketing assets report- this will reveal thousands of dollars in hidden assets within your business , that you may never have noticed before.

3. My secrets of lecturing report- this reveals a priceless technique of getting new customers just by offering guest lectures at strategic locations. The developer of this technique uses only this method for a six-figure MONTHLY income.

4. Half-off coupon for one hour of small business consulting. You will get $350 worth of small business consulting for only $175 with this added bonus.

Again, these added deals are only available during the launch week and if you want to make sure that you get the most recent information about everything going on with the new book, you’re going to want to sign up in the upper right hand corner of the blog.

Your most loyal customers are fairly easy to please, but the cheapskates are a tough lot. What are some techniques that you like to use in order to promote the value of your products or services?

In your service,

Joshua Black

www.attract-customers.com

P.S. There’s also going to be an affiliate program available for anyone that is interested in selling the Underdog Marketing 101 book to their own customers. Any sale that you generate will result in a 50% commision for you… more on that in the near future.

Click the image to get the FREE

Underdog Millionaire wealth Pack!

*******************************************
Copyright 2010, Outer Limit Productions LLC.
All rights reserved.

Download these other great products to help
your business earn huge piles of moolah:

http://www.attract-customers.com

http://www.product-pricing-strategy.com
http://www.how-to-business-network.com
http://www.ranking-higher-seo.com
http://www.UnderdogMillionaire.com/blog
http://www.sales-letter-system.com
http://www.closing-the-sale.com
http://www.information-product-report.com
http://www.UltimateUSPcreator.com
http://www.underdog-success-formula.com

_________________________________________

I’m going to continue our talk about product pricing strategy today, but in a slightly different way.

Today’s Tip Sheet is all about product
launches.

Primarily this is geared for business
owners with an on-line product or service
that they are launching, but you can
use this advice for just about anything.

What I am about to tell you flies in the
face of almost all traditional launch
coaching, but I think that it’s important
to maintaining a healthy business for
the long term.

…it’s a lesson from the U.S. Guv’mint.

First, let’s take a ride in the Way Back
Machine and look at the traditional advice
for launching a product.

The idea is that you should create a list
of prospects, slowly build up hype over time,
and then for a very limited time, you offer
a huge discount to that group of people that
got on the list and raised their hands to show
interest.

Now, this works in the short run, don’t get
me wrong here.

The problem is that once the intro offer is
over and your price goes back up to full
price, all of those people that were on
the intro list and didn’t buy, will probably
never buy.

This is because they now see the price
increasing from the low level of before.

You have now lost that customer and a lot
more to go along with it.

You get a quick boost of cash in the short
run, and then everyone will forget about your
product due to the increase in price.

Take the U.S. Government as an example. There
have been many techniques to try and stimulate
the current economy, one being a huge rebate
of $8,000 for first time home buyers.

Now, this rebate created a huge influx of
people buying homes, but once that rebate program
was over, home sales dropped like a cinder block
being thrown off a freeway bridge.

So where in the heck am I going with this?

When you launch a new product or service, you
should still generate all the buzz in the world.

Your product won’t sell without you going out
there and banging two trashcan lids together,
making a ton of noise and generating interest.

But… be REALLY careful when it comes to your
pricing.

If you want to generate a substantial, long-term
business with your product, skip the deep discounts.

Offer one-time bonuses to early buyers, or some
other incentive that can be packaged with the
product or service, but don’t cut the price
and then raise it.

Otherwise you are going to develop a business
that can only survive on a consistent string
of product launching and that can be exhausting
for you, the owner, and for your customers.

If you really want to kick a lot of arse and
change the way you think about pricing strategy
for your own business, check out:

http://www.product-pricing-strategy.com

Until Tomorrow,

Joshua Black
http://www.product-pricing-strategy.com

Click the image to get the FREE  Underdog Millionaire wealth Pack!

*******************************************
Copyright 2010, Outer Limit Productions LLC.
All rights reserved.

Download these other great products to help
your business earn huge piles of moolah:

http://www.product-pricing-strategy.com
http://www.how-to-business-network.com
http://www.ranking-higher-seo.com
http://www.UnderdogMillionaire.com/blog
http://www.sales-letter-system.com
http://www.closing-the-sale.com
http://www.information-product-report.com
http://www.UltimateUSPcreator.com
http://www.underdog-success-formula.com

_________________________________________

About a month or so ago I decided to completely ignore my own advice. For some reason I thought that I could do things differently and that the laws of the jungle didn’t apply with my own projects.

…and even though I thought one thing,
the right thing, when it came to what I
was doing, for some reason I thought it
would be a brilliant idea to go the other
direction.

Boy was I wrong!

So, you are probably saying “ok Josh,
get to the point. What did you do?”

Well, I committed a huge mistake that all
boils down to ignoring one of the major
tenets of pricing strategy.

I developed a solid business model around
low-cost information products designed to
help bootstrapping small business owners.

Then about a month ago I decided to raise
the prices on all of my products, in order
to closer reflect their true value.

Well, this is where I made the huge mistake
and this is where you can benefit greatly
from my mistake.

NEVER raise prices unless the demand for
your product is so rabid that you can’t
possibly fulfill all of your orders.

Always start HIGHER than your target and
work your way DOWN when trying to develop
the perfect price point.

I raised prices after everyone in my market
was used to a certain price point. In some
cases I tripled the price of a product.

Wow, was I wrong!

How wrong was I? Well, you voted just like
the rest of the Underdog Millionaires. I
went from a steady stream of sales that ran
like clockwork to almost NOTHING, overnight.

That’s how wrong I was. I may have even
damaged my business for quite some time in the
future.

But instead of sitting in the corner, crying
myself to sleep and rocking back and forth
I decided to use this to help you instead.

I now know that I will never ignore my own
advice again and I decided that it was best
to air out my dirty laundry instead of
pretending like nothing happened.

So, here’s the takeaway, so that you don’t
have to light your own business on fire the
way I did, and have it come crashing down like
a bag of flaming poo:

Be confident in the work that you are doing
and charge a price that reflects the true
value of the work that you are doing or the
product that you have created.

Charge that price from the beginning and lower
it when you need to, but raising it will kill
your business flat, like a dead deer on the
highway.

Remember that your customers are the ones that
get to vote on the perception of the value and
price that you have developed.

This also doesn’t mean that you can charge
exorbitant amounts of money for something with
little or no value, either.

Your price must always reflect the perception
of value that you have created around your product.

If you want to know EVERYTHING that you need to
know about creating the right pricing strategy
for your product or service, then click here:

http://www.product-pricing-strategy.com

Also, I have gone through and lowered the prices
on all of my products back to their original
levels and in one case, even lower.

I wish I could say that this is a pricing
stunt on my part, but it is an error correction
that I will not repeat in the future.

Pricing strategy can make or break your
business, as I have found out in the past month
or so and I hope that my huge mistake can
help you out in the future so that you
don’t repeat what I did.

Until Tomorrow,

Joshua Black
http://www.product-pricing-strategy.com

 P.S. After reading through this I don’t feel like I was very clear on one point, so I will try to explain it here. It’s OK to raise prices if your customers expect you to, or that they feel you are charging too little.

Things like cost of living, cost of materials, and charging much too little for services are all reasons that are totally acceptable to raise prices. However, once you have established a pricing niche for yourself it could be business suicide to raise your prices if those factors don’t exist.

*******************************************
Copyright 2010, Outer Limit Productions LLC.
All rights reserved.

Download these other great products to help
your business earn huge piles of moolah:

http://www.product-pricing-strategy.com
http://www.how-to-business-network.com
http://www.ranking-higher-seo.com
http://www.UnderdogMillionaire.com/blog
http://www.sales-letter-system.com
http://www.closing-the-sale.com
http://www.information-product-report.com
http://www.UltimateUSPcreator.com
http://www.underdog-success-formula.com

_________________________________________

Recently an auction just finished up for a whole heap of items from Michael Jackson’s estate.

The prized item of the night, his white,
crystal-studded glove, went for $190,000.

Wow.

Since the King of Pop is no longer moon walking
with us, people are scrambling for any little
piece of him that they can get.

…and willing to pay HUGE piles of cash to get
it.

So what does this have to do with your own
small business? EVERYTHING.

You see, when you are developing a product
pricing strategy, you are starting with your market.

You are deciding if you are targeting people with
lots of money or people without much money.

You are deciding whether or not you want to have
a product that has a high perceived value, or
a commodity-like, discounted value.

One of the lessons that I teach in my Underdog
Pricing Report: http://www.product-pricing-strategy.com
is that you can create heirloom value out of your
stuff, just by the value that place on it.

Hence, the glove.

Just look at many of the products that we covet
on a daily basis. Their actual manufacturing costs
could be a few pennies, but the business owner
deliberately decided to only make a few of something
in order to keep the perceived value and the price
way up there.
Remember that there is no such thing as a true
price for ANYTHING. All value is perceived by the
buyer.

Just by increasing your prices, you can increase
the perceived value.

Many times, small business owners that are just
starting out, think that they don’t deserve to
command a high price for their product, so they
price it low, thinking they will make a splash
in the market.

That is a huge mistake, one that I have made myself
in the past.

If you want your customers to think that your
product or service has that heirloom value
that deserves to get such a big bag of cash, then
you need to show your customers why.

Dust off that white glove.

Put on some Billy Jean.

Add so much value to your product that your customer
will feel like they are stealing from you!

Product pricing strategy could be the most single,
import feature of a business where most people
have no idea how much money and business they have
left on the table.

I have spelled it all out for you.

I pull back the curtain, lay it all out on the
line, and give you a TON of information packed into
a solid report on how you can put MORE money in
your pocket, while doing LESS work, all with
your pricing strategy.

If you want some serious CHANGE in your small business
I highly suggest you check this out. You won’t be
sorry.

Just a single tip from this report alone could
make you thousands of dollars.

click here: http://www.product-pricing-strategy.com

Until Tomorrow,

Joshua Black

*******************************************
Copyright 2010, Outer Limit Productions LLC.
All rights reserved.

Download these other great products to help
your business earn huge piles of moolah:

http://www.product-pricing-strategy.com
http://www.how-to-business-network.com
http://www.ranking-higher-seo.com
http://www.UnderdogMillionaire.com/blog
http://www.sales-letter-system.com
http://www.closing-the-sale.com
http://www.information-product-report.com
http://www.UltimateUSPcreator.com
http://www.underdog-success-formula.com

_________________________________________

It’s Cinco de Mayo, so I thought I’d
post about something Spanish on Ye Old
Underdog Millionaire Tip Sheet.

Yesterday the World’s most expensive
painting just sold at auction.

Pablo Picasso took the honors and
brought in $106 million for a painting
of his mistress that he created in the
1930′s.

With Tiger Woods and Jesse James in
the hot seat for their own mistress
missteps, I thought it was an ironic
and timely auction.

That being said, how can a dead guy fetch
such a big old bag of cash for a painting
that is not very good?

I am an art lover myself and this thing
just doesn’t do it for me.

Pablo has come back from the dead to teach
us a valuable lesson in pricing strategy.

What does an expensive, ugly painting from
a dead guy have to do with your small
business pricing strategy, you may ask?

Everything.

This painting fetched a millions of bucks
NOT because of the quality, but because of
the SCARCITY and the perceived VALUE that
came along with it.

There is only one of these puppies on Earth
and since Picasso is long dead, there won’t
ever be any more.

Now I’m not saying that you need to be dead
to have a great pricing strategy (that’s
a little counter-productive to the enjoyment
of owning a business).

…and no you don’t need to make just ONE
of something in order to make any money.

What you should try to do, is to give the
PERCEPTION of scarcity with your marketing.

When you price a product on the upper
scale of your market, you almost always put
yourself in the higher perceived value range,
just because you are up there.

If you don’t have the value to back it up,
you will never make the sale, but if you
raise your prices and add a ton of value,
all while mixing in some scarcity for your
product, you can make a ton of money.

…and have a lot of FUN along the way.

Try and think of some ways that you can add
scarcity to your own products and services.

I’d really like to hear about your ideas below
in the comments.

Leave a comment about a tip that you are using
in your own marketing to create scarcity and
fetch a higher price for your product or
service.

If you like that little tip and you really
want to know the whole enchilada (get it,
cinco de mayo) and get a huge pile of tips
and tricks to completely overhaul the way
you think about pricing in your business,

download the Ultimate Pricing Report here:
http://www.product-pricing-strategy.com

Until tomorrow,

Joshua Black

P.S. What’s your pricing strategy for your
small business? Leave a blog comment and let the
other Underdog Millionaires learn from you.

*******************************************
Copyright 2010, Outer Limit Productions LLC.
All rights reserved.

Download these other great products to help
your business earn huge piles of moolah:

http://www.product-pricing-strategy.com
http://www.how-to-business-network.com
http://www.ranking-higher-seo.com
http://www.UnderdogMillionaire.com/blog
http://www.sales-letter-system.com
http://www.closing-the-sale.com
http://www.information-product-report.com
http://www.UltimateUSPcreator.com
http://www.underdog-success-formula.com

_________________________________________

It’s Friday, so I thought I would talk
about puppies. Everyone likes a puppy,
even people that don’t like dogs.

This post is going to be a long one, so hold
on to your seat.

Today I’m going to teach you a little trick
that came to me in the car yesterday during
an “a-ha” moment as I was driving and listening
to business books on CD.

I was so excited to write it down that I
almost went right through a red light.

…it’s ok Mom, it didn’t happen.
(she’s on my list. It keeps me honest)

Anyway, I was daydreaming about business
as I usually do, because I am not quite right
in the head.

I think most people daydream about vacations
and other things, but I daydream about business.

…so I was thinking about all of those
restaurants and bakeries that have to get rid
of their day-old inventory and they sell it
at a discount.

It’s almost always sold in a negative light,
such as “day old bread,” “leftover whatever,” and
“factory seconds.”

What if we all took a page out of the marketing
book from the most surefire way of closing a
sale…

The puppy that is about to get euthanized at
the animal shelter.

You see, many shelters don’t have the room to keep
all of their animals, and many of them only have
7 days to adopt them out before they are to be
euthanized when a “fresh batch” of puppies comes
in.

These brilliant marketers at the shelter know
that it is almost impossible to turn down the
face of a smiling puppy, especially when you
throw in the fact that “if you don’t adopt this
little guy right now we are going to kill him
tomorrow.”

It takes a strong customer to walk away from
that message…emotional selling at its finest.

So, that gets me to my epiphany in the car, which
is my dog’s fault by the way. He made me think
of it.

What if you were trying to sell leftovers, last
year’s model, chipped or dented items, even
something used?

I even went as far as to think how could my friend
Grant apply this to his garage door business…

I thought what if you turned your damaged products
into something fun, like an adoption. Instead
of putting up the same, boring sign on the counter
and saying “dried out cookies 1/2 price,” you
could say “keep these cookies from being euthanized,
adopt one today.”

Of course this is meant to be 3/4 funny, 1/4 serious,
but you will instantly put the image of that cute
puppy into the customer’s mind and they may equate
that good deed with the purchase of your discounted
products.

You could do this with ANYTHING that you are trying
to get rid of and saving a lot of old inventory
from the garbage.

If you want to create a system for your business
where you will have very little inventory left over,
check out the Ultimate Pricing Report here:

http://www.product-pricing-strategy.com

Learn how to work less, earn more, and have more time,
all with a completely new thinking in your pricing
strategy.

Until tomorrow,

Joshua Black
*******************************************

Copyright 2010, Outer Limit Productions LLC.
All rights reserved.

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http://www.how-to-business-network.com
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http://www.UnderdogMillionaire.com/blog
http://www.sales-letter-system.com
http://www.closing-the-sale.com
http://www.information-product-report.com
http://www.UltimateUSPcreator.com
http://www.underdog-success-formula.com

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