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Want to Be Successful? Don’t Sell Toilet Paper

Today’s Underdog Millionaire Tip Sheet
is all about taking the right direction
for your business.

…I will get to my silly subject line
in a minute, so hold on a minute.

Every single day new entrepreneurs wake
up with brilliant ideas that they think
will make them millions, only to find
that their business falls flat on its
face in a blazing pile of [...]

You Can Legally Print Money?

Have you ever thought how cool it would
be to have a money printing press in
your house?

If you needed a big wad of cash all you
would have to do is go in the kitchen,
turn on the press and print off a hot
stack of hundred dollar bills.

…well, although that would be nice
it is slightly frowned upon by [...]

How to Herd Your Customers Like Cows

Going to continue with the animal theme
today and talk about another important
psychological issue when it comes to
positioning your business.

…it’s all about self-herding.

Huh?

I mean, you totally understand how people
can be herded into a group using different
marketing techniques, but self herding?

Yep, I said it.

Self-herding is when a business owner has
created the right atmosphere for a person
to make [...]

The Pricing Strategy Decoy Duck

Today’s Underdog Millionaire Tip Sheet
is all about the decoy.

…hence my sweet subject line.

And we are not talking about hunting at
all. We are going to talk about using a
decoy in your pricing strategy to help
your customer make a value decision when
making a purchase.

This is based on a university study
completed where 3 choices are given to
the customer.

Let’s [...]

A Pill-Pushing Pricing Strategy

There is an amazing thing that takes place
in the world of medicine every day.

Like it or not, there are some serious
forces at work that have nothing to do with
the quality of the drug you take for your
illness.

…and this little trick is also IDEAL for
almost any business that needs to re-work
it’s pricing structure for more profit.

You [...]