Going to continue with the animal theme
today and talk about another important
psychological issue when it comes to
positioning your business.
…it’s all about self-herding.
Huh?
I mean, you totally understand how people
can be herded into a group using different
marketing techniques, but self herding?
Yep, I said it.
Self-herding is when a business owner has
created the right atmosphere for a person
to make [...]
Today’s Tip Sheet is all about positioning
your product or service instead of just
competing on price.
Once you enter the world of positioning,
there are some very strong forces at work
that will be very hard to break for your
competition.
First, let me tell you a little story
about two beverage companies that you just
might have heard about some time in [...]
If you want to really rock your business
in 2010, you are going to need to get
some serious laser focus on one particular
targeted niche of customers.
By positioning yourself as the end-all
be-all expert of one particular niche, you
can gain such a stronghold that it will
be almost impossible for someone to
swoop in and steal your business.
Here are some [...]
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