The Underdog Millionaire Blog » Marketing

Niche Marketing-Bring New “Fire” to Your Business-Courtesy of a Lucky Golfer

Joshua Black — Wed, 01 Sep 2010 14:08:26 +0000

Over the weekend, a crazy chain of events led to a golfer making a wild shot that hit a rock, creating a spark, and eventually starting a blaze that burnt 25 acres of California forest.

Now, this little shot was quite unusual, but there’s an important niche marketing lesson at stake here, one that can’t be avoided.

Today’s Underdog Millionaire Tip Sheet is all about niche marketing.

Now, if you’ve been paying attention for the past year or so (even if you haven’t) you will know that I like to talk about marketing a lot. Without marketing, your business will dry up like… well… something really DRY.

What does niche marketing have to do with a crazy golf shot that caused the biggest fire in golf history (ok, I made that part up, but who knows)?

It has to do with TARGETING your customer with pin-point precision and then causing an EXPLOSION of sales in the process. When you focus all of your marketing efforts on just a tiny segment of the population you become really aware of exactly what they’re looking for.

If you want to attract customers in your niche, then you need to be aware of these 5 rules:

Make sure that the customer niche you’ve picked is an inch wide and a mile deep, meaning-target very specific people and enough of them to keep your business afloat.

Create your products based on the wants of your customers. Don’t create the product first and then try to find a niche to pitch it to.

Make sure that your marketing message is consistent, starting with your Unique Selling Proposition (USP) as the background for your entire marketing campaign.

Make sure that you spend at least 25% of your working time on marketing your business and attracting new customers.

Once you’ve found your niche, keep feeding that niche with OTHER products and services they want, so you can keep them as customers for a long time.

Small business owners that try to sell to EVERYONE, end up selling to no one, because they cannot target their product to a particular niche of customers.

When you focus all of your efforts on one niche area, you can start a wildfire of sales, because you’re the only game in town helping that particular group of customers.

When you focus your efforts on one group, you end up creating a rock-solid position in that niche, which makes it REALLY hard for your competition to get in there and make any kind of a dent in sales.

Light fires. Take no prisoners. Niche market your way to big bags of money.

What’s your fire-breathing golf shot? Give your fellow Underdog Millionaires a tip that could light a flame under their sales as well.

In your service,

Joshua Black

http://www.attract-customers.com

P.S. If you want 101 ways to light up your bank account with new customers, then get on the Underdog Marketing 101 notification list ASAP.

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Copyright 2010, Outer Limit Productions LLC.
All rights reserved.

Download these other great products to help
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http://www.product-pricing-strategy.com
http://www.how-to-business-network.com
http://www.ranking-higher-seo.com
http://www.UnderdogMillionaire.com/blog
http://www.sales-letter-system.com
http://www.closing-the-sale.com
http://www.information-product-report.com
http://www.UltimateUSPcreator.com
http://www.underdog-success-formula.com

_________________________________________

How to Get Your Competition to Help You Sell More Stuff

Joshua Black — Fri, 27 Aug 2010 16:12:00 +0000

FIRST, before I go an further- The sales page is up for the Underdog Marketing 101 book. If you want to take a peek at everything that it has to offer, you can click on the image at the right, or click this link: www.attract-customers.com

Ok, let’s get down to it.

I know this might sound a little crazy, but bear with me. Once you have learned this little technique, you will have the ability to shortcut your small business education by YEARS.

Whether you’re just getting started or you’re stuck in a selling rut, this technique will help you get more customers and close more sales in no time. It’s not very fair, but hey, it’s business right?

Here’s the deal:

Find 2-3 successful businesses that are outside of your current niche. If you are a lawyer, go for the chiropractor. If you sell a health product, go for the company selling collectibles. The idea here is that you want to mix it up a little bit.

When companies in one niche are all doing the same thing, selling with the same technique, selling the same product to the same folks… well, guess what?

They all get the same results.

If you’re just following along with your “industry standard,” then there is no way for your business to get ahead of the pack. You have to go a different route and pick a slightly different strategy.

…an Underdog Millionaire strategy.

Once you have your 2-3 businesses selected, this is where all of the magic is boing to happen. Call them up and act as if you are a buyer. Get them to take you through their entire sales process, even send you follow-up information in the mail.

Take as many notes as your little fingers can manage. Even better, record the call with a digital voice recorder.

You can do this with infomercials (hint: Bowflex has one of the best sales systems out there, but be careful- they may talk you into buying one…)
You can do this with service businesses
You can even do this with your local dry cleaner

Call upon any successful business in a non-related niche and have them walk you through their sales process as you act like a tough customer.

Sales school in a box.

Just make sure that you don’t take too much advantage of this process and definitely don’t rip-off their process completely. Just take the best parts and make them your own.

Some things to pay attention to:

How many rebuttal speeches do they have?
How is their sales process organized?
How many people do you talk to?
Do you get voicemail at any time, or talk to a live person first?
How long did they keep you on the phone?
How many follow-up mailings did they send?
Did they change the mailing slightly, or mail you the same thing repeatedly?

Just by going through this exercise and then adapting these great processes to your own business, you can attract more customers and bring in more sales than you ever thought possible.

…all without having to crack open a book or attend a single class.

pretty cool eh?

If you want to know 101 MORE ways to attract customers, then I suggest you sign up for the Underdog Marketing 101 notification list as soon as possible… HUGE bonuses for the chosen few that are tough enough to get on the list.

Have you ever used this technique? I’d like to know how it worked for you.

In your service,

Joshua Black

P.S. Just a side note, there is a new picture of me up on the blog, under the “Who Is Joshua Black?” tab, just in case you want a better look at my mug shot.

Preemptive Marketing Strategy- A “Game-Changing” Can of Dr. Pepper?

Joshua Black — Wed, 18 Aug 2010 13:28:59 +0000

It’s Wednesday, so that means it’s time for some small business consultation discussion. In my consultation practice, one of the most important things that I try to do for my clients is to make sure that they show their customers how their small business is DIFFERENT than any other option out there.

I hope that today’s Tip Sheet will help your business out too.

If you take NOTHING else away from what I say here at the Underdog Millionaire, it is my hope that today’s message is one of the sticking points.

One of the ways that I like to help my clients show their world that they are different, is through the use of preemptive marketing.

Preemptive marketing is a strategy where you take unique features in the development, manufacturing, processing, installation, research, or some other process in your business that is not well-known and you EXPLOIT it in your marketing.

When you use this strategy, even though your competition may produce their product in the same way, since you’re the one that used it first, they’ll seem like a copycat if they try to use it later. This is one of the key strategies that you can use when you create your Unique Selling Proposition (USP), which is the absolute foundation of all your marketing.

Claude Hopkins first did this with Schlitz Beer, where he exploited the way that the bottles were washed and sanitized in the bottling process. At the time, all other beer was made the same way, but Schlitz was the first one to capitalize on it. This worked so well, Schlitz became the number one beer maker (for awhile).

So what does any of this have to do with Dr. Pepper?

Well, awhile back Dr. Pepper was also trying to regain some market share and they chose a preemptive strategy in order to bring their brand back out of the grave.

They use 23 different flavorings in their “top secret” soda pop making process, in order to get that weird cherry/prune/eggplant (who knows what to call it) flavor in their beverage.

…pretty much every other soda pop manufacturer uses a whole batch of crazy chemicals as well, in order to get their secret recipes, but Dr. P was the first one to stick it on the can.

Their tactic gave them a marketing stronghold, where if any of their competitors tried using the same thing, they would look like a bunch of rip-off artists.

Now, unfortunately Dr. Pepper completely botched their preemptive marketing strategy and has since ditched the effort after a very short-lived campaign. Now they are over the place with using KISS as their sales campaign, which in my mind is product suicide, because they are selling the band and not the product.

…we’ll see how it goes.

What do you think? This can be a very powerful tool, especially if you have a commodity-like business. What are you going to do with your marketing to show that you are DIFFERENT than the other guys?

In your service,

Joshua Black

www.UltimateUSPCreator.com

P.S. Make sure you get on the notification list for the Underdog Marketing 101 launch party. There is going to be a huge bag of extra goodies for the people that are on the list come launch day. (Upper right hand corner of the blog)

Click the image to get the FREE

Underdog Millionaire wealth Pack!

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Copyright 2010, Outer Limit Productions LLC.
All rights reserved.

Download these other great products to help
your business earn huge piles of moolah:

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Fear Marketing- How to Get Your Emails Opened

Joshua Black — Tue, 10 Aug 2010 13:19:51 +0000

If you own any kind of business that has at least a tiny web presence, then you are probably sending out emails to your customers.

Whether you are contacting them on a frequent basis (just like us at the Underdog Millionaire) or you are occasionally sending them something to remind them you are alive, you want your customer to open the darn thing first, right?

Just like getting your customer to open your direct mail, there is a nice tactic that you can use to have your customers flock to open your emails as if their lives depended on it…

…and actually that is EXACTLY how you are going to position it.

We are talking about fear marketing…

woooooooooooooooooooooooooooooooo!

Now before you get your brain in a tizzy over this, we are not about to do ANYTHING illegal or unethical, so keep your itchy finger off of the “unsubscribe” button for just a second and hear me out.

Fear based marketing is a positioning tactic that you are going to take with your product. It’s all about removing a pain in the customer’s life.

People will bend over backwards to get some sort of pain out of their lives, spending almost anything necessary to IMPROVE their situation, but they will delay adding pleasure for all kinds of different reasons.

When you add fear marketing to mix, you are showing your customer that they will face some kind of a loss if they don’t purchase your product, or their quality of life could be worse without you in their lives.

You are not going to terrify your prospect, although that sometimes works.

You are just going to give them a little nudge over the cliff to get them to start thinking about “what if” situations, where something bad could be happening to them if they don’t purchase your product.

For example:

Let’s say that you own a car repair shop that specialized in brakes. The headline of your customer email might read “Did you know that the number one cause of traffic fatalities is brake failure? Protect your family today”

Maybe you own a landscaping company and you are pushing mulch this month- “Did you know that without mulch, you could lose thousands of dollars in landscaping in a single, hot day?”

…or maybe you have a professional consulting business of some kind that sell intangible products- “How the average business owner can get sued if they avoid doing this one thing”

It’s all about getting that email opened. Remember, you can write the best mail possible, but if there are no eyeballs looking at it, then you have wasted your time.

Fear marketing is just another tool in your small business toolbox. It’s not something that you will use every day, but when you do, it can have a BIG impact on your open rate.

If you want to learn even more about copywriting and you want the simplest way to develop a sales letter, advertisement, or even an email that sells like golden hotcakes, then click on over to the Underdog Sales Letter System.

NOW it’s your turn. Give me an example of when you were influenced, or have influenced your customers with fear-based marketing.

Until tomorrow,

Joshua Black

www.sales-letter-system.com

*******************************************
Copyright 2010, Outer Limit Productions LLC.
All rights reserved.

Download these other great products to help
your business earn huge piles of moolah:

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Sales Letters- 4 Ninja Tricks to Get Your Direct Mail Opened Almost 100 Percent of The Time

Joshua Black — Tue, 03 Aug 2010 13:47:13 +0000

Every day when the working class of the world gets home, a terrible thing happens for direct mail marketers, something so horrible that I don’t even want to talk about it.

…the daily sorting of the mail.

It’s something that has been done since the first caveman got a postcard from his grandmother on vacation and it’s happening to your sales letters right now. It’s something called the A-pile and the B-pile.

We take our mail and put the personal letters, postcards, and things we’ve ordered in the A-pile. This is the stuff that gets opened right NOW. In the B-pile we place our bills, the catalogs we want to keep, magazines, and anything else that deserves a look at sometime in the future.

Then there is the C-pile. This is the place that all the naughty “junk” mail goes. This is the stuff that never gets opened, because it’s mail that is so clearly something that is an invasion, something that we have no interest in.

…guess where the C pile goes? Guess where your letter is? Yep, right in the trash can.

As a small business owner, the C-pile can be one of the most expensive mistakes that you will ever make in direct mail. Just think about it, 98% of what you are mailing is not ever being opened! It never even had a chance to persuade someone to buy, because they customer never felt compelled to open the damn thing.

There is a better way to get your sales letters read and in fact, direct mail can be much more successful (combined with a powerful sales letter) than email marketing, because you have the customers 100% undivided attention. With email they have 3,000 other things in front of them, enticing the customer to click away.

Here are 4 top secret ninja tricks that you can use to get your sales letters opened almost 100% of the time, breathing new life in those poor, little discarded sales letters:

1. Use a white, legal-sized envelop with NOTHING printed on the outside- This immediately makes it look like something personal, instead of a letter sent by a business.

2. Hand address the envelope- Do not use any pre-printed, pretend fonts that look like hand writing. Use the customer’s actual name, not just “head of household.”

3. Hand address the return address area with either your name, or the name of another person at your business, NEVER your business name.

4. Use a “live” stamp- This means you are going to have to physically stick a stamp on each sales letter, none of this postal machine business.

That’s all there is to it. Yes, this will be more expensive and time consuming, no doubt. However, the point of your direct mail campaign is to get the letters opened, right? So, why spend a bunch of money on automated letters that instantly go to the landfill?

Get those sales letters opened and once you get them opened, you are going to need a powerful letter in there to close the sale. One great way to do that is to find out all of the secrets in the Ultimate Sales Letter System.

Check it out here: www.sales-letter-system.com

Have you ever used direct mail with your small business? What other tricks do you use to get your sales letters opened? Also, The Underdog Millionaire is now a Do-Follow blog, so your comments will get you back-link credit, unlike most WordPress blogs.

Hey, while you’re at it, I’m sure YOUR fans would appreciate this list. Hit the Tweet and Digg buttons up top to let them know how to get their mail opened as well, thanks.

Until tomorrow,

Joshua Black

www.sales-letter-system.com

Click the image to get the FREE Underdog Millionaire wealth Pack!

*******************************************
Copyright 2010, Outer Limit Productions LLC.
All rights reserved.

Download these other great products to help
your business earn huge piles of moolah:

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The Birthday Roundup-Other Blogs I REALLY Like

Joshua Black — Thu, 29 Jul 2010 15:00:41 +0000

Today’s post is going to be the last of the birthday blog posts. I thought I would share a few blogs with you that I think are really going the extra mile.

These guys (and gals) don’t just re-hash the current flavor-of-the-month content that can be seen on many of the blogs out there. Instead, they are hard-hitting, unique business owners that have really developed a niche name for themselves.

Many of these blogs are geared towards small business owners, but not all. I think that if you are going to be a competitive entrepreneur, you really need to look at a variety of sources for inspiration.

Now, I am not going to over-load you with the over 50 different blogs that I try to follow on a regular basis, but I do have a special handful for you that really do something above and beyond.

So, without further adieu, here they are:

Heavy Hitters That Blog About Blogging:

If you have been in the blogging world for any length of time, then you already know about these guys, but if you are just getting started, this is the kind of blogging that you can aspire to.

Problogger- This is a site started by Darren Rowse. He has been blogging for years and has grown his empire to over a million dollars a year, just from blogging, advertising, and selling products.

Entrepreneur’s Journey- This site is run by another Aussie, Yaro Starak. He is a real underdog story, who is now one of the biggest independent bloggers out there, providing TONS of free content and audio interviews from rags-to-riches stories of Internet entrepreneurs all over the world.

Specialists:

This is a group of bloggers that have picked a successful niche and have gained a really solid following, due to the content they provide, the atmosphere they create, and the personality that really comes through in their blogs.

Ittybiz- This is the marketing blog of Naomi Dunford. She has created a cult-like following all based around her razor-sharp personality and her sailor’s mouth. This is not re-hashed marketing advice. Almost every blog post that she writes should be printed out and saved as reference material. Plus, she’s freakin’ hilarious.

The World’s Strongest Librarian- This blog is home to one of the most eclectic guys on the blogging scene. It’s run by Josh Hanagarne, a strong-man/librarian that is also battling with a cure for Tourettes Syndrome. His posts range from spectacular book reviews, to random thoughts, from weight lifting advice, to sage wisdom. Always worth a look on a daily basis.

Men With Pens- This is a site for writers. Not only does this group own their own web design and consulting company, but the frequent posts here offer some really good advice for fine-tuning your writing and improving your value to your market.

ProCopy Tips- This is a copywriting blog that, in my humble opinion is a place that is a hidden gem, discovered by only a few. It’s run by a life-long direct-response copywriter named Dean Rieck. He gives away some great basic copywriting advice and even posts frequently on Copyblogger.

The Simple Dollar- This is a personal finance/money blog by Trent Hamm. He has a cult-like following as well. He covers everything from investing, to debt removal, to bankruptcy and has authored a few books. Great site if you like money at all.

My Friends and Underdogs:

This is a group of up-and-coming bloggers that is really trying to make a difference in their respective markets. They haven’t hit the big time just yet, but I know they will, just based on the content and services they provide. These guys are definitely people to keep and eye on.

Tommy DePietro- This guy is serious business. He runs a MLM marketing advice blog, has a ton of videos and is very passionate about his work. Tommy is really going somewhere. He has been a frequent commenter on the Underdog Millionaire since the beginning.

Alex Whalley- Alex is a really honest guy with a big heart. His blog focuses on keywords, SEO, and niche marketing. His posts are very thorough and he has come a LONG way in a short time.

The Big Red Tomato Company- This is a small business blog run by Matthew Needham. He’s got some great ideas about consulting, small business marketing, and creating information products. Matthew is a real stand-up guy and we occasionally bounce ideas off each other since we are in the same niche.

Josh Garcia- This guy is another one that has slowly grown alongside the Underdog Millionaire. Josh is all about generating leads and giving great marketing advice. Definitely worth a look. You will see his blog comments all over the Internet.

I think that should just about do it. Hope you enjoyed the list. Of course I’m sure I missed a few great blogs out there. Give me the name of someone that you really think is doing an amazing job of creating content?

Help your fellow Underdogs out and let’s get this post Tweeted all over the Net!

Until tomorrow,

Joshua Black

Click the image to get the FREE Underdog Millionaire wealth Pack!

*******************************************
Copyright 2010, Outer Limit Productions LLC.
All rights reserved.

Download these other great products to help
your business earn huge piles of moolah:

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Crazy Chiropractor Reveals Six Successful Direct Mail Tips

Joshua Black — Mon, 19 Jul 2010 17:06:44 +0000

Over the weekend I was listening to a great interview from a master of direct mail.

This guy just happened to be a chiropractor
in a town of only 2,000 people, but he was
able to easily generate a six figure business
through the results of his direct mail campaigns.

I picked up a ton of great information out
of it, but I want to share a few tidbits with
you today.

These apply not only to chiropractors, but
anyone that wants to use direct marketing to
make a big increase in their customer traffic.

Here are the tips:

1. Never let your customers forget about you
or get bored with your mailings. He mailed once
a month and each letter was VERY unique.

2. There are only 3 ways to get off a mailing
list once you have shown interest in that business-
You move, you say that you want to get off, or you
die.

3. If you are sending actual mail, you want to
make sure that the prospect will open it. Hand
each envelope and the return address needs to be
to a person, not a business. Otherwise, your
unopened letter goes in the trash.

Email is even worse, so you have to really give
the person a reason to open up that letter.

4. Make it personal- you want to make the customer
feel as if you are really talking to them one-
on-one. Each piece of direct mail that you use,
needs to make the customer feel comfortable and
engaged in the product or service.

5. If you find something that works well, keep
using it until it doesn’t. There is no need to
change any part of a letter that is bringing in
money for you. Milk it for all it’s worth and
then don’t hesitate to get rid of it when it stops.

6. Always include a picture. People want to see
who they are dealing with or what they about to
buy.

Now you may be thinkin’ that you don’t use actual
mail at all. Perhaps your business only operates
through email.

Well, the principles haven’t changed. Even if you
are generating your leads entirely on-line, the
direct marketing process is the same.

Always keep in touch with your customers.

Never drop people from your list unless they
meet the criteria.

…and when you find a process that works for
you keep using it.

If you are interested in finding out how to use
sales letters to benefit your business, then you
should check out the Ultimate Sales Letter System.

click here: http://www.sales-letter-system.com

Until Later,

Joshua Black
http://www.underdogmillionaire.com/blog/services
http://www.sales-letter-system.com

Wait, Before You Go…

In the comment section below, we would like to hear about any useful tips for direct marketing that you have picked up over the years. Please feel free to share with your other Underdog Millionaire brothers and sisters.

Click the image to get the FREE Underdog Millionaire wealth Pack!

*******************************************
Copyright 2010, Outer Limit Productions LLC.
All rights reserved.

_________________________________________

What You Don’t Know About Copywriting Could Kill You…

Joshua Black — Wed, 14 Jul 2010 15:10:47 +0000

Today’s Tip Sheet will be of vital importance to your small business. It’s all about how to create mouth watering copy that will draw in your customers like a bunch of parched elephants to a watering hole.

…ok so the things you don’t know about copy
won’t actually kill you, but they could be
silently killing your potential revenue.

There is a right way and a wrong way to sell a
person in print and I hope to decode some of that
with you today.

Copywriting is selling in print, one thing to
one person at a time.

ONE THING TO ONE PERSON- Remember that.

Don’t try to sell a whole catalog of stuff and
then expect the person to make a decision. They
will pick NOTHING.

Ok.

Now that you have decided on that one thing you
are going to sell, you need to find an EMOTIONAL
way (not a logical way) to deliver that product
to your customer.

It all begins with the HEADLINE. This is where
you should spend almost 50% of your writing time.

Just like my ridiculous example in this post
(got your attention didn’t it), you want to
grab your prospect by the proverbial throat and
not let go until they make a decision to buy or
not.

Don’t EVER lie in your headline, like I just did.
I was trying to make a point.

If you lie in your headline, you will INSTANTLY
lose the fragile trust of your prospect and you
won’t sell a penny’s worth of anything.

Get their attention and get them to keep reading.

Now you write a LEAD, which is a short sentence
that sparks even more curiosity than the headline
did, getting the prospect to read even further,
trying to get the answer to the question you posed
in the headline.

Then you need to stir up even more emotions by
putting the product in the reader’s world with
a compelling story.

Think about rags to riches if you are selling
something that might make the person money.

Think about showing a person’s pain and then
showing how your product cures it. This is
not for physical pain only, this can be any
pain in a person’s life.

For example, a messy closet is a customer’s
pain. Your ACME Mighty Closet Blaster will
get rid of that customer’s pain.

Then you need to CLOSE the customer.

Show them that they really want your product.

After the close you need to create a CALL TO
ACTION and get the customer to do something,
check a box, place an order, call a number.

After the close, you should have a GUARANTEE.

The guarantee helps the customer drop their
guard of skepticism. You want them to feel as
confident with the purchase as possible, because
they are doing business with someone they
don’t necessarily know.

That’s all their is to it. Let’s recap.

Here is the Underdog Millionaire Copywriting
Formula:
1. Headline
2. Lead
3. Story
4. Close
5. Call to action
6. Guarantee

Now, if you are really serious about writing
your own sales letters for your product or
service, then you should definitely click
here and learn how to write your own sales
letter in as little as 8 hours.

http://www.sales-letter-system.com

Until Tomorrow,
Joshua Black
http://www.sales-letter-system.com

http://www.underdogmillionaire.com/blog

P.S. Sales letters can be used for all kinds of things, just direct selling. You can use them for events, lead generation, grand openings and much more.

_________________________________________

5 Little Tools Every Entrepreneur Needs

Joshua Black — Mon, 12 Jul 2010 15:58:15 +0000

Today’s Tip Sheet is all about a handful of tools that I think will be helpful for you in a variety of business situations.

Consider this the Swiss Army Knife of lists.

As an entrepreneur, you are pulled in many
different directions in a given day. You
are constantly bombarded with decisions that
have to be made and many times you need to
make them with more information than just
a quick “gut check” can provide.

There are tons of experts out there that
say you need to ultimately follow your gut
with business decisions, but there are many
occasions where you need more information.

Here is a list of tools that you can use
to help you solve problems, grab some
creativity, and get help when you need it:

1. Idea mapping- This is a POWERFUL tool
that you can use when you are trying to remember
concepts, map out a new business idea or product,
and even take notes on an ENTIRE BOOK, right on
one page.

My absolute favorite book on idea mapping/brain
mapping is “Idea Mapping” by Jamie Nast. Her
methods generally require you to write everything
down on paper, but if you want mapping software,
there is a ton of freeware out there with a simple
Google search.

2. A 7-sentence marketing plan- originally coined
by Guerilla Marketing expert Jay Conrad Levinson,
this is a one-page document that outlines the
complete marketing plan for your entire business.

You can go back to this each time you need to make
a marketing decision, or you are looking some guidance
on the proper direction to take. I get into this
in much more depth in my new soon-to-be-released
Underdog Marketing 101 book.

Just answer these 7 questions:
1. Explain the purpose of your marketing.
2. Spell out how you will achieve your purpose
by describing the benefits you provide to clients.
3. Specify your target market.
4. Describe your niche in that market.
5. Outline the marketing weapons you will use.
6. Focus on the identity of your business.
7. Establish your marketing budget.

3. Learn to close your eyes for 2 minutes-
When you are faced with a difficult decision
or you need to develop and answer to a problem
this simple technique of looking inward on the
problem and being free of outside distraction
can sometimes bring you to some amazing results.

Just close your eyes for 2 minutes and think
about nothing by the decision at hand. There are
no more rules than that.

4. Get an elevator pitch for your business-
Let’s face it, you never know who you are
going to run into, and when you might run
into them.

You can stumble across some amazing business
opportunities on a daily basis without even
planning on it. An elevator pitch is a
description of your business in about 30 seconds
or the time it takes to ride an elevator.

An elevator pitch is a rendition of your
Unique Selling Proposition. One good way
to figure out your own is to phrase is this
way: “Do you know how…? Well, what we do is…”

Just fill in the blanks, showing how you solve
a niche problem with your business.
5. Join or create a network- last but not least,
no business owner can do this alone. You have
to have some help.

Joining a network puts the problem-solving and
brain power together for many small business
owners in one place, and you can get free advice,
free leads, free product ideas, all worth their
weight in gold.

If you want to find out how to become a networking
superstar read about it more at:

http://www.how-to-business-network.com

Until Tomorrow,

Joshua Black
http://www.how-to-business-network.com

P.S. Let’s make a NUMBER 6! What is one entrepreneurial tool that you would like to share with everyone else on the Underdog Millionaire? Enter it in the comment section.

Click the image to get the FREE Underdog Millionaire wealth Pack!

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Copywriting Can Increase Your Sales 100% or More

Joshua Black — Mon, 05 Jul 2010 21:45:19 +0000

Copywriters around the world may feel
as if they are the only ones that create
a sale.

However, the real fact is that good copy
is only about 30% of the equation. The
other 70% of the equation is two other
critical things:

A product people want

A starving crowd

…seems like copywriting isn’t that important
after all eh?

I mean, if you have a starving crowd of customers
that just can’t wait to get their greasy, little
mitts on your product that they REALLY want, then
what is the point of copywriting?

Well, let me put it in another way:
You need copywriting so that your customer knows
your product or service exists for them to buy.

If your customers don’t know that they have
the opportunity to buy your product or service,
then they WON’T buy it. Period.

That’s why you need to complete that last 30%
of the puzzle.

Too many small business owners rely on word
of mouth, referrals and just street traffic.

If you use targeted, direct marketing with a
powerful sales letter, you can increase your
sales by 100% or more.

There is a simple formula for copywriting
that you can use to create a powerful sales
letter to bring in customers like…

…well, like a bunch of customers that want
to buy something.

Here’s the formula:
1. Headline- got to get their attention
2. Lead- bring the customer into the copy
3. Story- put the product in the customer’s life
4. Call to action- get the customer to take action
5. Close- get the customer to make the purchase

Copywriting is not just for people that sell e-books.

Copywriting is not just for people that have
physical businesses.

Copywriting is not just for service businesses.

Good copywriting is for EVERYONE that sells
ANYTHING. However, it does require a long learning
process, with a lot of testing and research.

If you want to shorten that research process and
learn how to QUICKLY create sales letters that
could really energize the sales of your small
business, then check out the Ultimate Sales
Letter System.

www.sales-letter-system.com

Until Tomorrow,

Joshua Black
www.sales-letter-system.com

P.S. If you are currently facing an issue
in your small business that is really holding
you back, try a one-hour makeover and turn it
around.

Click on the link above to find out more.

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