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Want to Be Successful? Don’t Sell Toilet Paper

Today’s Underdog Millionaire Tip Sheet
is all about taking the right direction
for your business.

…I will get to my silly subject line
in a minute, so hold on a minute.

Every single day new entrepreneurs wake
up with brilliant ideas that they think
will make them millions, only to find
that their business falls flat on its
face in a blazing pile of [...]

5 FREE Ways to Get More Customers

{FIRSTNAME Bootstrapping Entrepreneur},

Hope your having a good Friday. Today’s
Tip Sheet is going to be short and sweet
because I’ve got a lot going on.

Here are 5 FREE things that you can do
to get more customers. Some of them
you might already know about and some
of them you may not.

Here we go.

1. Your business cards- Keep them on
you [...]

Fear-Based Marketing Closes More Sales

Today’s Underdog Millionaire Tip Sheet
is all about using fear in your marketing.

Now, before you get all worried that I’m
going to ask you to jump out and terrify
your customers so they buy something,
stay with me for just a minute.

You see, when a customer is afraid of
some kind of a loss, they will do just
about anything to [...]

How to Become a Marketing Surgeon

{FIRSTNAME Bootstrapping Entrepreneur},

Have you ever got stuck trying to figure out
the best route you should take for marketing
your business?

Ever wonder what makes some campaigns really
successful and what makes some stumble and
fall like a bag of hammers?

Well, the thing that works requires surgical
precision…

In Latin it’s called a pain-ectomy procedure
(ok it’s not, but bear with me).

The big [...]

Business Ethics from a Gum Ad?

Last night I was watching a little television
and I came across a dumb, little ad that gave
me an “aha” moment that I thought I’d share
with you.

The advertisement is for a certain gum that
helps you quit smoking. I won’t share their
name here, because it’s not important to the
story.

The ad was very short, maybe 15 seconds, but [...]