The Underdog Millionaire Blog » email marketing

9 Sneaky Little List-Building Secrets to Attract More Customers

Joshua Black — Fri, 20 Aug 2010 16:56:12 +0000

Since you are a small business owner (or hope to be one soon), you already know the importance of having a customer list. Long-lasting businesses are build around the fact that their customers keep coming back, instead of just buying one time and then vanishing forever like a cheap magic trick.

One of the most Underdog and inexpensive ways to build a customer list is to collect the one thing that they read almost every day, their email address.

When you have that golden little piece of information, and you RESPECT it, you can make the customer very happy, as well as your own bank account.

Here are 9 sneaky secrets that you can use to beef up your email list:

1. Create a squeeze page-Just like my UnderdogMillionaire.com page, you can create an email capture page where the prospect is encouraged to join your list before you show them the goods.

2. Create a “hover ad,” or email pop-up box- These are supposed to be highly effective in grabbing the most names, because an annoying box shows up on top of the page that you are reading. This is not something that I like personally, but it may work GREAT for you.

3. Only add BUYING customers to your email list. If you sell any kind of introductory product, or any product at all, wait until the customer has made a purchase before you add them to your list. In the future, when you market additional products or services, you will be marketing to an entire list of buyers only. This beats 20,000 Twitter or Facebook friends any day of the week.

4. Give them some INCENTIVE to hand over that precious email address- Your customers are tired of spam and they already have a full inbox as it is. If you give them something of VALUE in return, such as an audio recording, a coupon, or free report, they will happily sign up.

5. Sign them up automatically if they are a buying customer. All them to opt-out at any time, but if a customer has made a purchase from you, feel free to add them to your list, just let them know why you are now sending them emails, because they might forget that they did business with you and mark it as spam.

6. If you have a service business or physical store offer them discounts or a similar report for giving you their email address.For example, there is a local carpet cleaner in my area that sends out a newsletter telling customers how to get different stains out of their carpet with ingredients in the pantry.

7. Don’t pitch in every email- If you send your customers sales pitch after sales pitch, with no substance for them, they will unsubscribe in a heartbeat. On the other hand, if you offer them real value in each email, you can also contain a call to action at the bottom if they want even more information. That will lead to your products and services.

8. Make sure you always have a call to action- Although you are not going to directly pitch in every email, you need to ask the customer to do something in return for the information. After all, you are in business to make money, right? Therefor, no email should ever leave your shop without having some kind of call to action.

9. Entertain your customers- People don’t want to be lectured at like they are in a fourth grade classroom and they REALLY don’t want to feel dumb about the previous choices they have made. Try to give them information, but in your own voice, and be a little entertaining in the process. Heck, I am juggling flaming chainsaws for you right now, you just can’t see them

Now, what would an Underdog Millionaire Tip Sheet Be without a little call to action eh? If you have not already done it, I highly encourage you to sign up for the Underdog Marketing 101 notification list.

ONLY people on this list will get all of the free goodies during the launch, and they are going to be a serious pile of ‘em.

Over the weekend I will be posting the sales letter for the new book, so you can really get into it and see what it’s all about. Just to give you an idea, there will be 101 different ways that you can bring in new customers into your business for FREE… yep nada, zip, nothing.

Inside you will see:

How you could get $18 million dollars worth of free advertising for your business.

How a tiny piece of paper that you keep in your pocket could bring more spontaneous clients than any other way.

A trick used by Hollywood mega-stars, pro athletes, and politicians to have everything that is being written about your business (on the Internet)delivered to you for FREE whenever you want it

…and much, much more.

It’s my biggest project to date and I can’t wait for you to see how much it will help ANY business get more customers from many different sources.

Upper right hand corner of the blog…sign up right now.

So, what’s your number 10? Are there any list-building techniques that you use in order to bring in new clients that you would like to share with the rest of the Underdogs out there?

In your service,

Joshua Black

Click the image to get the FREE

Underdog Millionaire wealth Pack!

*******************************************
Copyright 2010, Outer Limit Productions LLC.
All rights reserved.

Download these other great products to help
your business earn huge piles of moolah:

http://www.product-pricing-strategy.com
http://www.how-to-business-network.com
http://www.ranking-higher-seo.com
http://www.UnderdogMillionaire.com/blog
http://www.sales-letter-system.com
http://www.closing-the-sale.com
http://www.information-product-report.com
http://www.UltimateUSPcreator.com
http://www.underdog-success-formula.com

_________________________________________

5 Reasons Why Your Copywriting Isn’t Working

Joshua Black — Mon, 16 Aug 2010 13:42:50 +0000

(If you came here from my post at Procopytips.com, welcome aboard! Feel free to look around and don’t forget to sign up for the Underdog Millionaire Tip Sheet in the upper left hand corner of the screen)

Today I want to talk a little bit about your sales letters, your advertising, your website, or anywhere else that you may be attempting to use copywriting to persuade your customer to take the leap and buy some stuff from you.

If you have been reading my stuff for any length of time, you know that I like to talk about the power of copywriting and have given you a few tips along the way.

However, there are a few “newbie” mistakes that many people make, me included. Before YOU fall into that category, I figured I would save you the trouble and list them off right here, so you can learn from my mistakes.

Here are 5 reasons why your copywriting is not working:

1. You are using too much hype- Long gone are the days when you can just yell at people with your writing. Sounding like a used car salesman from the 80′s with hyped-up claims and too-goo-to-be-true promises, is a thing of the past.

You to need to build excitement in your writing, don’t get me wrong, but you have to do it in a way that is sounds like you are talking to the person over a cup of coffee instead of screaming at them from 2 inches away, using a megaphone.

2. You make it hard for the customer to buy- Make the purchase process stupid-easy for your customer. If they have to fill out a huge form, or bring in a coupon with a sales receipt, a copy of their tax returns, and two forms of ID, they just won’t show up. Have one-click purchasing. Use an ’800 number.

Try to get your buying process down to the simplest activity or you could be making it too difficult for your customer to be motivated to do business with you.

3. You forgot to ask for the sale- This is a classic marketing fumble that is seen around the world. You have to ask your customer to take some kind of action. If you don’t, you aren’t going to get them to do it on their own. Tell them to pick up the phone. Tell them to press the order button. Tell them to click here.

4. You are not contacting your customer frequently- If you send your sales letters, coupons, or other advertising out only once, it’s going to go straight in the trash. People have a natural marketing filter and need to be in contact with your message about 5-7 times before they will even think about making a purchase decision. Some of your straggling customers could take up to a year to decide, but they will eventually say yes.

If you have to pick between sending to many people once, or a few people a lot of times, pick the second one.

There are only 4 ways that a customer should be removed from your list- They die, they move, they no longer want what you’re selling, they are a total pain in your arse.

5. You are not marketing in the right place- You might be sending your sales letters to people that don’t want what you are selling. By carefully carving out who your target market is, by using plenty of research and pre-qualifying your prospects, you will have a much better chance of closing the deal.

What’s number 6? What copywriting tips do you like to use to make sure that your sales letters are successful? Add a comment below.

If you want to be able to create a sales letter really quickly that closes the sale and brings in tons of money for your business, then check out the Ultimate Sales Letter System.

Until tomorrow,

Joshua Black

www.sales-letter-system.com

Click the image to get the FREE Underdog Millionaire wealth Pack!

*******************************************
Copyright 2010, Outer Limit Productions LLC.
All rights reserved.

Download these other great products to help
your business earn huge piles of moolah:

_________________________________________

Fear Marketing- How to Get Your Emails Opened

Joshua Black — Tue, 10 Aug 2010 13:19:51 +0000

If you own any kind of business that has at least a tiny web presence, then you are probably sending out emails to your customers.

Whether you are contacting them on a frequent basis (just like us at the Underdog Millionaire) or you are occasionally sending them something to remind them you are alive, you want your customer to open the darn thing first, right?

Just like getting your customer to open your direct mail, there is a nice tactic that you can use to have your customers flock to open your emails as if their lives depended on it…

…and actually that is EXACTLY how you are going to position it.

We are talking about fear marketing…

woooooooooooooooooooooooooooooooo!

Now before you get your brain in a tizzy over this, we are not about to do ANYTHING illegal or unethical, so keep your itchy finger off of the “unsubscribe” button for just a second and hear me out.

Fear based marketing is a positioning tactic that you are going to take with your product. It’s all about removing a pain in the customer’s life.

People will bend over backwards to get some sort of pain out of their lives, spending almost anything necessary to IMPROVE their situation, but they will delay adding pleasure for all kinds of different reasons.

When you add fear marketing to mix, you are showing your customer that they will face some kind of a loss if they don’t purchase your product, or their quality of life could be worse without you in their lives.

You are not going to terrify your prospect, although that sometimes works.

You are just going to give them a little nudge over the cliff to get them to start thinking about “what if” situations, where something bad could be happening to them if they don’t purchase your product.

For example:

Let’s say that you own a car repair shop that specialized in brakes. The headline of your customer email might read “Did you know that the number one cause of traffic fatalities is brake failure? Protect your family today”

Maybe you own a landscaping company and you are pushing mulch this month- “Did you know that without mulch, you could lose thousands of dollars in landscaping in a single, hot day?”

…or maybe you have a professional consulting business of some kind that sell intangible products- “How the average business owner can get sued if they avoid doing this one thing”

It’s all about getting that email opened. Remember, you can write the best mail possible, but if there are no eyeballs looking at it, then you have wasted your time.

Fear marketing is just another tool in your small business toolbox. It’s not something that you will use every day, but when you do, it can have a BIG impact on your open rate.

If you want to learn even more about copywriting and you want the simplest way to develop a sales letter, advertisement, or even an email that sells like golden hotcakes, then click on over to the Underdog Sales Letter System.

NOW it’s your turn. Give me an example of when you were influenced, or have influenced your customers with fear-based marketing.

Until tomorrow,

Joshua Black

www.sales-letter-system.com

*******************************************
Copyright 2010, Outer Limit Productions LLC.
All rights reserved.

Download these other great products to help
your business earn huge piles of moolah:

_________________________________________

7 Critical Reasons Why You Want to Use Direct Marketing to Sell Your Stuff

Joshua Black — Mon, 02 Aug 2010 13:51:57 +0000

If you are trying to boost the sales of your product or service, and the methods that you are currently using have not really done your sales level much justice, then you might want to consider using direct marketing.

Direct marketing is the process where you are selling to one customer at one time, just like you would with face-to-face selling. However, the big difference is that you can multiply your efforts with direct marketing, reaching thousands of people with the same message at one… using a sales letter.

A sales letter may be the most powerful tool in your marketing arsenal. A properly crafted sales letter can generate hundreds or thousands of new sales into your business without you having to lift a finger once you create the letter.

Here are 7 reasons that you might want to try direct marketing to sell your stuff:

1. You can immediately push your reader’s hot buttons, creating an emotional experience where you show your customer how their current problem can be solved with only your product. This puts you in the driver’s seat and keeps them reading, wanting to know more.

2. You can target your customer with pin-point accuracy- With regular interruption advertising (radio, TV, most magazine ads, telephone book) you have to try and market to everyone out there, hoping that your buying customer will notice. When you use direct marketing, you are matching the customer and the sales letter together, putting a pre-qualified prospect in front of your product.

3. You can sell almost anything with direct marketing- In fact, I cannot think of any service or product that would not benefit from this method.

4. You can test every small part of your sales letter and direct marketing process. As you as you get a letter that sells, you can start tweaking small parts of it in order to increase your closing ration at almost no cost. Try doing that with a radio ad, or telephone book ad.

5. A sales letter is like an automatic cash-printing machine- There are many people out there that run a sales letter campaign every time they need an injection of cash into their business. Once they have tweaked their letter to close at a particular rate, they know that if they mail 500 letters, or send 500 emails, they will get $10,000 back every time (just an example).

6. Once you have a successful sales letter, you don’t have to write a new one- All you do is keep sending it out, or keep sending people to your web site and the letter will keep working as long as the information is still useful for the prospect.

7. You are multiplying your efforts (kind of like cloning yourself). If you have to sell person to person, you can only be in one place at a time and many times clients will skip their appointments, re-schedule, or just plain waste your time. With a sales letter, you direct marketing process is doing all of the heavy lifting for you.

If you think that direct marketing will benefit your product or service, check out the Ultimate Sales Letter System. www.sales-letter-system.com

It’s chock-full of templates, tips and tricks that will help you create your own sales letter in as little as 8 hours, even if you are not the greatest writer.

Tell me what you think. What is your experience with direct marketing, on-line or off? How has it benefited your business?

Until tomorrow,

Joshua Black

www.sales-letter-system.com

Click the image to get the FREE Underdog Millionaire wealth Pack!

*******************************************
Copyright 2010, Outer Limit Productions LLC.
All rights reserved.

Download these other great products to help
your business earn huge piles of moolah:

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Why I No Longer Do Joint Ventures or Sell Affiliate Products

Joshua Black — Fri, 30 Jul 2010 14:40:59 +0000

Since it’s Friday, I thought that I would stir up the pot a little and give ya’ll something to think about for the weekend. I’m going to tell you why I no longer believe in, or sell joint ventures or affiliate products.

Yep, I know that is probably going to upset a lot of people who have heard, or believe that the world of JVs and affiliate products is the bees knees… to that I say- It’s just not for me.

Now, if you are not a purveyor of information products, this doesn’t mean that today’s post will not apply to you. This information can work for anyone that is thinking about doing some kind of JV with another business.

Anyway, onward and upward. I have been getting literally bombarded by JV offers from around the world lately and most of them I ignore completely. If I can tell that the person is sincere, I at least send a “no thanks” email back, but for the most part the delete button is my best friend.

Let me tell you a story first, and then the headline of this post will make a little more sense.

I believe that the best use of the Inter-web is when it mimics the downtown of a large metropolitan city. Here, you have individual boutique shops, each one selling the stuff that it specializes in. In one shop you can get shoes. In another shop they sell music or clothing.

Each shop that you visit contains an expert that knows more about that particular product or service than anyone else in the area and you know that you are buying the perfect solution to your probalem, based on the quality of the service you receive.

The most successful shops sell things that you can only get in that shop. Nowhere else nearby.

This is why I don’t do JVs or sell affiliate products. I look around at the Internet and I see tons of websites that are all pushing the same thing. Instead of selling their own products or services, they are trying to leverage the work of others.

This would be fine, except that you can get that stuff ANYWHERE. There is no small boutique shop feeling when you go to an affiliate’s web site. You feel like you are in Wal-Mart.

If you have ever been in a car for more than 30 minutes (in the US at least), you can get off the highway and see almost the same thing each time you get out. There will be the same chain of hotels, the same fast food, and the same gas stations.

That is what affiliate marketing and joint ventures have turned the Internet into. Now, I know that you can make a crap-ton of money by leveraging your customer list with someone else. In fact, it’s something that I occasionally suggest to other people. If you don’t have a product, or you can compliment your services with others’ that is great. I just don’t do it myself.

I want to keep the Underdog Millionaire as one of those shops. I want to be that smiling shopkeeper that you go to visit when you have a very specific underdog small business problem.

Is there a time when you might want to be an affiliate? Sure. Getting your feet wet selling other people’s stuff is a great way to start an Internet business, but you are always at the mercy of someone else. When you are your own, complete shopkeeper you have all the control.

I can go in and update any of my information products at the drop of a hat, if there is something new and useful that I would like to add.

Sure, I have tried that stuff in the past. I have tried advertising for a few minutes as well and I know that is how the six-figure bloggers make most of their money. However, I just found it to be a distraction. I think that anything you put on your website that has the opportunity to take YOUR customer and lead them to someone else’s business is taking away more than it helps.

But alas, that it just my humble opinion.

If you are struggling with creating your own information product, or you are looking for a way to develop a new income stream for your business, info-products are perfect for just that. I developed a system where you can create your own information product entirely for FREE and the whole course will set you back less than 10 bucks.

Check out the Ultimate Information Product Report here.

Now it’s your turn… are you going to tell me to stuff it? Do you think there is merit in what I just said? Is there room out there for everyone to be successful if they focus on their own niche really hard, creating an Internet of virtual boutiques instead of clones? Tell me what you think.

Until tomorrow,

Joshua Black

Click the image to get the FREE Underdog Millionaire wealth Pack!

*******************************************
Copyright 2010, Outer Limit Productions LLC.
All rights reserved.

Download these other great products to help
your business earn huge piles of moolah:

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The Birthday Roundup-Other Blogs I REALLY Like

Joshua Black — Thu, 29 Jul 2010 15:00:41 +0000

Today’s post is going to be the last of the birthday blog posts. I thought I would share a few blogs with you that I think are really going the extra mile.

These guys (and gals) don’t just re-hash the current flavor-of-the-month content that can be seen on many of the blogs out there. Instead, they are hard-hitting, unique business owners that have really developed a niche name for themselves.

Many of these blogs are geared towards small business owners, but not all. I think that if you are going to be a competitive entrepreneur, you really need to look at a variety of sources for inspiration.

Now, I am not going to over-load you with the over 50 different blogs that I try to follow on a regular basis, but I do have a special handful for you that really do something above and beyond.

So, without further adieu, here they are:

Heavy Hitters That Blog About Blogging:

If you have been in the blogging world for any length of time, then you already know about these guys, but if you are just getting started, this is the kind of blogging that you can aspire to.

Problogger- This is a site started by Darren Rowse. He has been blogging for years and has grown his empire to over a million dollars a year, just from blogging, advertising, and selling products.

Entrepreneur’s Journey- This site is run by another Aussie, Yaro Starak. He is a real underdog story, who is now one of the biggest independent bloggers out there, providing TONS of free content and audio interviews from rags-to-riches stories of Internet entrepreneurs all over the world.

Specialists:

This is a group of bloggers that have picked a successful niche and have gained a really solid following, due to the content they provide, the atmosphere they create, and the personality that really comes through in their blogs.

Ittybiz- This is the marketing blog of Naomi Dunford. She has created a cult-like following all based around her razor-sharp personality and her sailor’s mouth. This is not re-hashed marketing advice. Almost every blog post that she writes should be printed out and saved as reference material. Plus, she’s freakin’ hilarious.

The World’s Strongest Librarian- This blog is home to one of the most eclectic guys on the blogging scene. It’s run by Josh Hanagarne, a strong-man/librarian that is also battling with a cure for Tourettes Syndrome. His posts range from spectacular book reviews, to random thoughts, from weight lifting advice, to sage wisdom. Always worth a look on a daily basis.

Men With Pens- This is a site for writers. Not only does this group own their own web design and consulting company, but the frequent posts here offer some really good advice for fine-tuning your writing and improving your value to your market.

ProCopy Tips- This is a copywriting blog that, in my humble opinion is a place that is a hidden gem, discovered by only a few. It’s run by a life-long direct-response copywriter named Dean Rieck. He gives away some great basic copywriting advice and even posts frequently on Copyblogger.

The Simple Dollar- This is a personal finance/money blog by Trent Hamm. He has a cult-like following as well. He covers everything from investing, to debt removal, to bankruptcy and has authored a few books. Great site if you like money at all.

My Friends and Underdogs:

This is a group of up-and-coming bloggers that is really trying to make a difference in their respective markets. They haven’t hit the big time just yet, but I know they will, just based on the content and services they provide. These guys are definitely people to keep and eye on.

Tommy DePietro- This guy is serious business. He runs a MLM marketing advice blog, has a ton of videos and is very passionate about his work. Tommy is really going somewhere. He has been a frequent commenter on the Underdog Millionaire since the beginning.

Alex Whalley- Alex is a really honest guy with a big heart. His blog focuses on keywords, SEO, and niche marketing. His posts are very thorough and he has come a LONG way in a short time.

The Big Red Tomato Company- This is a small business blog run by Matthew Needham. He’s got some great ideas about consulting, small business marketing, and creating information products. Matthew is a real stand-up guy and we occasionally bounce ideas off each other since we are in the same niche.

Josh Garcia- This guy is another one that has slowly grown alongside the Underdog Millionaire. Josh is all about generating leads and giving great marketing advice. Definitely worth a look. You will see his blog comments all over the Internet.

I think that should just about do it. Hope you enjoyed the list. Of course I’m sure I missed a few great blogs out there. Give me the name of someone that you really think is doing an amazing job of creating content?

Help your fellow Underdogs out and let’s get this post Tweeted all over the Net!

Until tomorrow,

Joshua Black

Click the image to get the FREE Underdog Millionaire wealth Pack!

*******************************************
Copyright 2010, Outer Limit Productions LLC.
All rights reserved.

Download these other great products to help
your business earn huge piles of moolah:

_________________________________________

What You Don’t Know About Copywriting Could Kill You…

Joshua Black — Wed, 14 Jul 2010 15:10:47 +0000

Today’s Tip Sheet will be of vital importance to your small business. It’s all about how to create mouth watering copy that will draw in your customers like a bunch of parched elephants to a watering hole.

…ok so the things you don’t know about copy
won’t actually kill you, but they could be
silently killing your potential revenue.

There is a right way and a wrong way to sell a
person in print and I hope to decode some of that
with you today.

Copywriting is selling in print, one thing to
one person at a time.

ONE THING TO ONE PERSON- Remember that.

Don’t try to sell a whole catalog of stuff and
then expect the person to make a decision. They
will pick NOTHING.

Ok.

Now that you have decided on that one thing you
are going to sell, you need to find an EMOTIONAL
way (not a logical way) to deliver that product
to your customer.

It all begins with the HEADLINE. This is where
you should spend almost 50% of your writing time.

Just like my ridiculous example in this post
(got your attention didn’t it), you want to
grab your prospect by the proverbial throat and
not let go until they make a decision to buy or
not.

Don’t EVER lie in your headline, like I just did.
I was trying to make a point.

If you lie in your headline, you will INSTANTLY
lose the fragile trust of your prospect and you
won’t sell a penny’s worth of anything.

Get their attention and get them to keep reading.

Now you write a LEAD, which is a short sentence
that sparks even more curiosity than the headline
did, getting the prospect to read even further,
trying to get the answer to the question you posed
in the headline.

Then you need to stir up even more emotions by
putting the product in the reader’s world with
a compelling story.

Think about rags to riches if you are selling
something that might make the person money.

Think about showing a person’s pain and then
showing how your product cures it. This is
not for physical pain only, this can be any
pain in a person’s life.

For example, a messy closet is a customer’s
pain. Your ACME Mighty Closet Blaster will
get rid of that customer’s pain.

Then you need to CLOSE the customer.

Show them that they really want your product.

After the close you need to create a CALL TO
ACTION and get the customer to do something,
check a box, place an order, call a number.

After the close, you should have a GUARANTEE.

The guarantee helps the customer drop their
guard of skepticism. You want them to feel as
confident with the purchase as possible, because
they are doing business with someone they
don’t necessarily know.

That’s all their is to it. Let’s recap.

Here is the Underdog Millionaire Copywriting
Formula:
1. Headline
2. Lead
3. Story
4. Close
5. Call to action
6. Guarantee

Now, if you are really serious about writing
your own sales letters for your product or
service, then you should definitely click
here and learn how to write your own sales
letter in as little as 8 hours.

http://www.sales-letter-system.com

Until Tomorrow,
Joshua Black
http://www.sales-letter-system.com

http://www.underdogmillionaire.com/blog

P.S. Sales letters can be used for all kinds of things, just direct selling. You can use them for events, lead generation, grand openings and much more.

_________________________________________

Donald Trump’s Personal Small Business Tip Whispered to My Friend

Joshua Black — Fri, 25 Jun 2010 15:06:12 +0000

As the weekend has almost arrived, I thought I would leave you with a really valuable small business tip from none other than the wavy-haired man himself, Donald Trump.

To give you a little back-story on this, a
friend of mine who is a real estate investor
was giving a talk at a very prominent real
estate investing conference.

The showpiece guest speaker on the panel
was none other than Donald Trump.

You can imagine how my friend was sweating
bullets as he was sitting their on the panel
the “the Donald,” hoping that he wouldn’t
give any advice to the audience that would
be incorrect or not profitable.

His speech went well.

After everything was over he got an official
5 precise minutes of Mr. Trumps time and was
allowed to ask him some quick questions.

After trying to think of something profound,
my friend decided to play it safe and just
asked him for one piece of advice about business.

Here’s what the big D said…

He said “tell people just enough dirt so that
they trust you.”

This little statement could save the life of
your next sale. As you know, no one is perfect.
Therefore, business owners that try to show
that they are perfect end up losing the trust
of their customers.

This holds true for any copywriting that you
may do. Show a little skin. Give a little dirt
about your product or service.

“Our widget may not have the best paint job,
but the motor will last you 25 years or solid
service”

“We have not been around for 20 years, in fact
we just started our little business 6 months ago.
Because of that, we are going to work like hungry
animals to make sure you get the results you want.”

…something like that.

Of course you don’t want to go overboard and tell
your customer that you are a complete idiot and
couldn’t problem solve your way out of a paper
bag, or that your product doesn’t work at all.

There is a fine line between a little dirt and
way too much information.

There is so much truth to what Donald Trump said
on that fruitful day that I think it would be
wise to give it a shot in your own business.

Show that you are human and the human on the
other end of the transaction will allow you
to close the sale.

If you want some great advice for creating
your own sales letters, where you can let it
all hang out to your own customers, then
check out the Ultimate Sales Letter System
here:

http://www.sales-letter-system.com

Have a seriously awesome weekend and make
sure that you use enough hairspray to keep
that hairdo of yours in check.

Until Monday,

Joshua Black

Download these other great products to help
your business earn huge piles of moolah:

_________________________________________

How to get Your First Freelancing Client in Just a Few Days

Joshua Black — Tue, 08 Jun 2010 15:03:52 +0000

If you are looking to get into a new business of your own, especially consulting, then you might want to keep reading.

I’m going to show you a no-cost way that you can
get new customers.

I go into this method in MUCH more detail in
my new Underdog Marketing 101 book, where I give
you 101 free ways to get new customers.

However, I thought I’d give you a little taste
here, and use an example of someone that wanted
to become a copywriter for small business.

…this will work for almost any kind of freelancing.

You start in the phone book.

Go in there and pick a poorly-worded advertisement
and give a critique similar to the one I did with
the car salesman (although not as harsh).

Give the customer some simple free advice that
they can use right now to improve their copy
and include a small sales letter about your
business and fees.

Do this for a handful of local businesses in
your area and see how quickly people will call
you back.

You can increase your customer base in such
a short time with this method.

If you are looking for a home-based business
that you can start with almost no money that
can easily supply you with a six-figure income
in a matter of a few years, you may want to
look into copywriting as a profession.

A great place to start is to learn how to write
money-magnet sales letters.

The small group of copywriters that develop
sales letters are the ones that are responsible
for the sale of more stuff than any other method
on earth.

You can learn how to write your own sales letters
in as little as 8 hours with my Underdog Sales
Letter System.

Download it here:
http://www.sales-letter-system.com

Like I said. If you are in the freelancing business
of any kind, the phone book method is a great
way to get new clients.

Now, I’m not going to go into all of the details
here, because that would not be fair to the
people that buy the new book.

This method for getting new clients is going to
be featured as an entire bonus report and the
only way that you will be able to get it will
be through the new book.

…coming soon.

Until tomorrow,

Joshua Black

P.S. If you thought this article was valuable please re-tweet it, digg it, and facebook it at the top by clicking the three buttons. Thanks.

Download these other great products to help
your business earn huge piles of moolah:

_________________________________________

Make Your Broccoli Taste Like Hotdogs

Joshua Black — Tue, 06 Oct 2009 11:13:35 +0000

I’m about to go on an 11 hour road trip to
Nebraska for another black belt test in
Karate, so before I leave my humble abode
I wanted to give you a great tip I learned
from copywriter Ben Settle.

Here goes…

If you have an email list (and I am just as
guilty of this from time to time) try not
to just give your customers a bunch of boring
facts.

Try not to teach, instead, give them FUN.

The teaching is the broccoli.

People don’t really have time for broccoli in
their lives.

They just want FUN. They want hot dogs all the
time.

The next time you feel the need to teach your
list about some fact you think they should know,
try telling it as a story.

Maybe it’s a made up story, maybe it’s a permanent
story.

Either way, if you can turn the broccoli into a
something that seems like a hot dog, but the
customer is still getting the nutrients from the
information they need (broccoli), you just
disguised it with FUN.

Let’s say you needed to give a marketing lesson,
for example:

You needed to tell people that they need to create
a call to action in every sales letter they create.

Instead of just saying that, you can paint a silly
image of a huge sloth-like customer stuck to their
couch and you need to convince them to get up.

Show your customers that in order to move this
creature over to the phone, your copy has to be
so convincing that they will feel like their life
depends on it.

Got it?

Hot dogs, not broccoli. Ok gotta go drive a million
miles.

Until tomorrow,
Joshua Black

http://www.Facebook.com/underdogmillionaire
http://www.UnderdogMillionaire.com/blog
http://www.sales-letter-system.com
http://www.closing-the-sale.com
http://www.information-product-report.com
http://www.UltimateUSPcreator.com
http://www.Underdog-success-formula.com

(note: any replies to these tip sheets may be
used in future promotional material by
Outer Limit Productions LLC and by sending
a reply, you are giving your consent)