The Underdog Millionaire Blog » Copywriting

5 Reasons Why Your Copywriting Isn’t Working

Joshua Black — Mon, 16 Aug 2010 13:42:50 +0000

(If you came here from my post at Procopytips.com, welcome aboard! Feel free to look around and don’t forget to sign up for the Underdog Millionaire Tip Sheet in the upper left hand corner of the screen)

Today I want to talk a little bit about your sales letters, your advertising, your website, or anywhere else that you may be attempting to use copywriting to persuade your customer to take the leap and buy some stuff from you.

If you have been reading my stuff for any length of time, you know that I like to talk about the power of copywriting and have given you a few tips along the way.

However, there are a few “newbie” mistakes that many people make, me included. Before YOU fall into that category, I figured I would save you the trouble and list them off right here, so you can learn from my mistakes.

Here are 5 reasons why your copywriting is not working:

1. You are using too much hype- Long gone are the days when you can just yell at people with your writing. Sounding like a used car salesman from the 80′s with hyped-up claims and too-goo-to-be-true promises, is a thing of the past.

You to need to build excitement in your writing, don’t get me wrong, but you have to do it in a way that is sounds like you are talking to the person over a cup of coffee instead of screaming at them from 2 inches away, using a megaphone.

2. You make it hard for the customer to buy- Make the purchase process stupid-easy for your customer. If they have to fill out a huge form, or bring in a coupon with a sales receipt, a copy of their tax returns, and two forms of ID, they just won’t show up. Have one-click purchasing. Use an ’800 number.

Try to get your buying process down to the simplest activity or you could be making it too difficult for your customer to be motivated to do business with you.

3. You forgot to ask for the sale- This is a classic marketing fumble that is seen around the world. You have to ask your customer to take some kind of action. If you don’t, you aren’t going to get them to do it on their own. Tell them to pick up the phone. Tell them to press the order button. Tell them to click here.

4. You are not contacting your customer frequently- If you send your sales letters, coupons, or other advertising out only once, it’s going to go straight in the trash. People have a natural marketing filter and need to be in contact with your message about 5-7 times before they will even think about making a purchase decision. Some of your straggling customers could take up to a year to decide, but they will eventually say yes.

If you have to pick between sending to many people once, or a few people a lot of times, pick the second one.

There are only 4 ways that a customer should be removed from your list- They die, they move, they no longer want what you’re selling, they are a total pain in your arse.

5. You are not marketing in the right place- You might be sending your sales letters to people that don’t want what you are selling. By carefully carving out who your target market is, by using plenty of research and pre-qualifying your prospects, you will have a much better chance of closing the deal.

What’s number 6? What copywriting tips do you like to use to make sure that your sales letters are successful? Add a comment below.

If you want to be able to create a sales letter really quickly that closes the sale and brings in tons of money for your business, then check out the Ultimate Sales Letter System.

Until tomorrow,

Joshua Black

www.sales-letter-system.com

Click the image to get the FREE Underdog Millionaire wealth Pack!

*******************************************
Copyright 2010, Outer Limit Productions LLC.
All rights reserved.

Download these other great products to help
your business earn huge piles of moolah:

http://www.product-pricing-strategy.com
http://www.how-to-business-network.com
http://www.ranking-higher-seo.com
http://www.UnderdogMillionaire.com/blog
http://www.sales-letter-system.com
http://www.closing-the-sale.com
http://www.information-product-report.com
http://www.UltimateUSPcreator.com
http://www.underdog-success-formula.com

_________________________________________

Fear Marketing- How to Get Your Emails Opened

Joshua Black — Tue, 10 Aug 2010 13:19:51 +0000

If you own any kind of business that has at least a tiny web presence, then you are probably sending out emails to your customers.

Whether you are contacting them on a frequent basis (just like us at the Underdog Millionaire) or you are occasionally sending them something to remind them you are alive, you want your customer to open the darn thing first, right?

Just like getting your customer to open your direct mail, there is a nice tactic that you can use to have your customers flock to open your emails as if their lives depended on it…

…and actually that is EXACTLY how you are going to position it.

We are talking about fear marketing…

woooooooooooooooooooooooooooooooo!

Now before you get your brain in a tizzy over this, we are not about to do ANYTHING illegal or unethical, so keep your itchy finger off of the “unsubscribe” button for just a second and hear me out.

Fear based marketing is a positioning tactic that you are going to take with your product. It’s all about removing a pain in the customer’s life.

People will bend over backwards to get some sort of pain out of their lives, spending almost anything necessary to IMPROVE their situation, but they will delay adding pleasure for all kinds of different reasons.

When you add fear marketing to mix, you are showing your customer that they will face some kind of a loss if they don’t purchase your product, or their quality of life could be worse without you in their lives.

You are not going to terrify your prospect, although that sometimes works.

You are just going to give them a little nudge over the cliff to get them to start thinking about “what if” situations, where something bad could be happening to them if they don’t purchase your product.

For example:

Let’s say that you own a car repair shop that specialized in brakes. The headline of your customer email might read “Did you know that the number one cause of traffic fatalities is brake failure? Protect your family today”

Maybe you own a landscaping company and you are pushing mulch this month- “Did you know that without mulch, you could lose thousands of dollars in landscaping in a single, hot day?”

…or maybe you have a professional consulting business of some kind that sell intangible products- “How the average business owner can get sued if they avoid doing this one thing”

It’s all about getting that email opened. Remember, you can write the best mail possible, but if there are no eyeballs looking at it, then you have wasted your time.

Fear marketing is just another tool in your small business toolbox. It’s not something that you will use every day, but when you do, it can have a BIG impact on your open rate.

If you want to learn even more about copywriting and you want the simplest way to develop a sales letter, advertisement, or even an email that sells like golden hotcakes, then click on over to the Underdog Sales Letter System.

NOW it’s your turn. Give me an example of when you were influenced, or have influenced your customers with fear-based marketing.

Until tomorrow,

Joshua Black

www.sales-letter-system.com

*******************************************
Copyright 2010, Outer Limit Productions LLC.
All rights reserved.

Download these other great products to help
your business earn huge piles of moolah:

_________________________________________

Sales Letters- 4 Ninja Tricks to Get Your Direct Mail Opened Almost 100 Percent of The Time

Joshua Black — Tue, 03 Aug 2010 13:47:13 +0000

Every day when the working class of the world gets home, a terrible thing happens for direct mail marketers, something so horrible that I don’t even want to talk about it.

…the daily sorting of the mail.

It’s something that has been done since the first caveman got a postcard from his grandmother on vacation and it’s happening to your sales letters right now. It’s something called the A-pile and the B-pile.

We take our mail and put the personal letters, postcards, and things we’ve ordered in the A-pile. This is the stuff that gets opened right NOW. In the B-pile we place our bills, the catalogs we want to keep, magazines, and anything else that deserves a look at sometime in the future.

Then there is the C-pile. This is the place that all the naughty “junk” mail goes. This is the stuff that never gets opened, because it’s mail that is so clearly something that is an invasion, something that we have no interest in.

…guess where the C pile goes? Guess where your letter is? Yep, right in the trash can.

As a small business owner, the C-pile can be one of the most expensive mistakes that you will ever make in direct mail. Just think about it, 98% of what you are mailing is not ever being opened! It never even had a chance to persuade someone to buy, because they customer never felt compelled to open the damn thing.

There is a better way to get your sales letters read and in fact, direct mail can be much more successful (combined with a powerful sales letter) than email marketing, because you have the customers 100% undivided attention. With email they have 3,000 other things in front of them, enticing the customer to click away.

Here are 4 top secret ninja tricks that you can use to get your sales letters opened almost 100% of the time, breathing new life in those poor, little discarded sales letters:

1. Use a white, legal-sized envelop with NOTHING printed on the outside- This immediately makes it look like something personal, instead of a letter sent by a business.

2. Hand address the envelope- Do not use any pre-printed, pretend fonts that look like hand writing. Use the customer’s actual name, not just “head of household.”

3. Hand address the return address area with either your name, or the name of another person at your business, NEVER your business name.

4. Use a “live” stamp- This means you are going to have to physically stick a stamp on each sales letter, none of this postal machine business.

That’s all there is to it. Yes, this will be more expensive and time consuming, no doubt. However, the point of your direct mail campaign is to get the letters opened, right? So, why spend a bunch of money on automated letters that instantly go to the landfill?

Get those sales letters opened and once you get them opened, you are going to need a powerful letter in there to close the sale. One great way to do that is to find out all of the secrets in the Ultimate Sales Letter System.

Check it out here: www.sales-letter-system.com

Have you ever used direct mail with your small business? What other tricks do you use to get your sales letters opened? Also, The Underdog Millionaire is now a Do-Follow blog, so your comments will get you back-link credit, unlike most WordPress blogs.

Hey, while you’re at it, I’m sure YOUR fans would appreciate this list. Hit the Tweet and Digg buttons up top to let them know how to get their mail opened as well, thanks.

Until tomorrow,

Joshua Black

www.sales-letter-system.com

Click the image to get the FREE Underdog Millionaire wealth Pack!

*******************************************
Copyright 2010, Outer Limit Productions LLC.
All rights reserved.

Download these other great products to help
your business earn huge piles of moolah:

_________________________________________

7 Critical Reasons Why You Want to Use Direct Marketing to Sell Your Stuff

Joshua Black — Mon, 02 Aug 2010 13:51:57 +0000

If you are trying to boost the sales of your product or service, and the methods that you are currently using have not really done your sales level much justice, then you might want to consider using direct marketing.

Direct marketing is the process where you are selling to one customer at one time, just like you would with face-to-face selling. However, the big difference is that you can multiply your efforts with direct marketing, reaching thousands of people with the same message at one… using a sales letter.

A sales letter may be the most powerful tool in your marketing arsenal. A properly crafted sales letter can generate hundreds or thousands of new sales into your business without you having to lift a finger once you create the letter.

Here are 7 reasons that you might want to try direct marketing to sell your stuff:

1. You can immediately push your reader’s hot buttons, creating an emotional experience where you show your customer how their current problem can be solved with only your product. This puts you in the driver’s seat and keeps them reading, wanting to know more.

2. You can target your customer with pin-point accuracy- With regular interruption advertising (radio, TV, most magazine ads, telephone book) you have to try and market to everyone out there, hoping that your buying customer will notice. When you use direct marketing, you are matching the customer and the sales letter together, putting a pre-qualified prospect in front of your product.

3. You can sell almost anything with direct marketing- In fact, I cannot think of any service or product that would not benefit from this method.

4. You can test every small part of your sales letter and direct marketing process. As you as you get a letter that sells, you can start tweaking small parts of it in order to increase your closing ration at almost no cost. Try doing that with a radio ad, or telephone book ad.

5. A sales letter is like an automatic cash-printing machine- There are many people out there that run a sales letter campaign every time they need an injection of cash into their business. Once they have tweaked their letter to close at a particular rate, they know that if they mail 500 letters, or send 500 emails, they will get $10,000 back every time (just an example).

6. Once you have a successful sales letter, you don’t have to write a new one- All you do is keep sending it out, or keep sending people to your web site and the letter will keep working as long as the information is still useful for the prospect.

7. You are multiplying your efforts (kind of like cloning yourself). If you have to sell person to person, you can only be in one place at a time and many times clients will skip their appointments, re-schedule, or just plain waste your time. With a sales letter, you direct marketing process is doing all of the heavy lifting for you.

If you think that direct marketing will benefit your product or service, check out the Ultimate Sales Letter System. www.sales-letter-system.com

It’s chock-full of templates, tips and tricks that will help you create your own sales letter in as little as 8 hours, even if you are not the greatest writer.

Tell me what you think. What is your experience with direct marketing, on-line or off? How has it benefited your business?

Until tomorrow,

Joshua Black

www.sales-letter-system.com

Click the image to get the FREE Underdog Millionaire wealth Pack!

*******************************************
Copyright 2010, Outer Limit Productions LLC.
All rights reserved.

Download these other great products to help
your business earn huge piles of moolah:

_________________________________________

The Birthday Roundup-Other Blogs I REALLY Like

Joshua Black — Thu, 29 Jul 2010 15:00:41 +0000

Today’s post is going to be the last of the birthday blog posts. I thought I would share a few blogs with you that I think are really going the extra mile.

These guys (and gals) don’t just re-hash the current flavor-of-the-month content that can be seen on many of the blogs out there. Instead, they are hard-hitting, unique business owners that have really developed a niche name for themselves.

Many of these blogs are geared towards small business owners, but not all. I think that if you are going to be a competitive entrepreneur, you really need to look at a variety of sources for inspiration.

Now, I am not going to over-load you with the over 50 different blogs that I try to follow on a regular basis, but I do have a special handful for you that really do something above and beyond.

So, without further adieu, here they are:

Heavy Hitters That Blog About Blogging:

If you have been in the blogging world for any length of time, then you already know about these guys, but if you are just getting started, this is the kind of blogging that you can aspire to.

Problogger- This is a site started by Darren Rowse. He has been blogging for years and has grown his empire to over a million dollars a year, just from blogging, advertising, and selling products.

Entrepreneur’s Journey- This site is run by another Aussie, Yaro Starak. He is a real underdog story, who is now one of the biggest independent bloggers out there, providing TONS of free content and audio interviews from rags-to-riches stories of Internet entrepreneurs all over the world.

Specialists:

This is a group of bloggers that have picked a successful niche and have gained a really solid following, due to the content they provide, the atmosphere they create, and the personality that really comes through in their blogs.

Ittybiz- This is the marketing blog of Naomi Dunford. She has created a cult-like following all based around her razor-sharp personality and her sailor’s mouth. This is not re-hashed marketing advice. Almost every blog post that she writes should be printed out and saved as reference material. Plus, she’s freakin’ hilarious.

The World’s Strongest Librarian- This blog is home to one of the most eclectic guys on the blogging scene. It’s run by Josh Hanagarne, a strong-man/librarian that is also battling with a cure for Tourettes Syndrome. His posts range from spectacular book reviews, to random thoughts, from weight lifting advice, to sage wisdom. Always worth a look on a daily basis.

Men With Pens- This is a site for writers. Not only does this group own their own web design and consulting company, but the frequent posts here offer some really good advice for fine-tuning your writing and improving your value to your market.

ProCopy Tips- This is a copywriting blog that, in my humble opinion is a place that is a hidden gem, discovered by only a few. It’s run by a life-long direct-response copywriter named Dean Rieck. He gives away some great basic copywriting advice and even posts frequently on Copyblogger.

The Simple Dollar- This is a personal finance/money blog by Trent Hamm. He has a cult-like following as well. He covers everything from investing, to debt removal, to bankruptcy and has authored a few books. Great site if you like money at all.

My Friends and Underdogs:

This is a group of up-and-coming bloggers that is really trying to make a difference in their respective markets. They haven’t hit the big time just yet, but I know they will, just based on the content and services they provide. These guys are definitely people to keep and eye on.

Tommy DePietro- This guy is serious business. He runs a MLM marketing advice blog, has a ton of videos and is very passionate about his work. Tommy is really going somewhere. He has been a frequent commenter on the Underdog Millionaire since the beginning.

Alex Whalley- Alex is a really honest guy with a big heart. His blog focuses on keywords, SEO, and niche marketing. His posts are very thorough and he has come a LONG way in a short time.

The Big Red Tomato Company- This is a small business blog run by Matthew Needham. He’s got some great ideas about consulting, small business marketing, and creating information products. Matthew is a real stand-up guy and we occasionally bounce ideas off each other since we are in the same niche.

Josh Garcia- This guy is another one that has slowly grown alongside the Underdog Millionaire. Josh is all about generating leads and giving great marketing advice. Definitely worth a look. You will see his blog comments all over the Internet.

I think that should just about do it. Hope you enjoyed the list. Of course I’m sure I missed a few great blogs out there. Give me the name of someone that you really think is doing an amazing job of creating content?

Help your fellow Underdogs out and let’s get this post Tweeted all over the Net!

Until tomorrow,

Joshua Black

Click the image to get the FREE Underdog Millionaire wealth Pack!

*******************************************
Copyright 2010, Outer Limit Productions LLC.
All rights reserved.

Download these other great products to help
your business earn huge piles of moolah:

_________________________________________

Crazy Chiropractor Reveals Six Successful Direct Mail Tips

Joshua Black — Mon, 19 Jul 2010 17:06:44 +0000

Over the weekend I was listening to a great interview from a master of direct mail.

This guy just happened to be a chiropractor
in a town of only 2,000 people, but he was
able to easily generate a six figure business
through the results of his direct mail campaigns.

I picked up a ton of great information out
of it, but I want to share a few tidbits with
you today.

These apply not only to chiropractors, but
anyone that wants to use direct marketing to
make a big increase in their customer traffic.

Here are the tips:

1. Never let your customers forget about you
or get bored with your mailings. He mailed once
a month and each letter was VERY unique.

2. There are only 3 ways to get off a mailing
list once you have shown interest in that business-
You move, you say that you want to get off, or you
die.

3. If you are sending actual mail, you want to
make sure that the prospect will open it. Hand
each envelope and the return address needs to be
to a person, not a business. Otherwise, your
unopened letter goes in the trash.

Email is even worse, so you have to really give
the person a reason to open up that letter.

4. Make it personal- you want to make the customer
feel as if you are really talking to them one-
on-one. Each piece of direct mail that you use,
needs to make the customer feel comfortable and
engaged in the product or service.

5. If you find something that works well, keep
using it until it doesn’t. There is no need to
change any part of a letter that is bringing in
money for you. Milk it for all it’s worth and
then don’t hesitate to get rid of it when it stops.

6. Always include a picture. People want to see
who they are dealing with or what they about to
buy.

Now you may be thinkin’ that you don’t use actual
mail at all. Perhaps your business only operates
through email.

Well, the principles haven’t changed. Even if you
are generating your leads entirely on-line, the
direct marketing process is the same.

Always keep in touch with your customers.

Never drop people from your list unless they
meet the criteria.

…and when you find a process that works for
you keep using it.

If you are interested in finding out how to use
sales letters to benefit your business, then you
should check out the Ultimate Sales Letter System.

click here: http://www.sales-letter-system.com

Until Later,

Joshua Black
http://www.underdogmillionaire.com/blog/services
http://www.sales-letter-system.com

Wait, Before You Go…

In the comment section below, we would like to hear about any useful tips for direct marketing that you have picked up over the years. Please feel free to share with your other Underdog Millionaire brothers and sisters.

Click the image to get the FREE Underdog Millionaire wealth Pack!

*******************************************
Copyright 2010, Outer Limit Productions LLC.
All rights reserved.

_________________________________________

What You Don’t Know About Copywriting Could Kill You…

Joshua Black — Wed, 14 Jul 2010 15:10:47 +0000

Today’s Tip Sheet will be of vital importance to your small business. It’s all about how to create mouth watering copy that will draw in your customers like a bunch of parched elephants to a watering hole.

…ok so the things you don’t know about copy
won’t actually kill you, but they could be
silently killing your potential revenue.

There is a right way and a wrong way to sell a
person in print and I hope to decode some of that
with you today.

Copywriting is selling in print, one thing to
one person at a time.

ONE THING TO ONE PERSON- Remember that.

Don’t try to sell a whole catalog of stuff and
then expect the person to make a decision. They
will pick NOTHING.

Ok.

Now that you have decided on that one thing you
are going to sell, you need to find an EMOTIONAL
way (not a logical way) to deliver that product
to your customer.

It all begins with the HEADLINE. This is where
you should spend almost 50% of your writing time.

Just like my ridiculous example in this post
(got your attention didn’t it), you want to
grab your prospect by the proverbial throat and
not let go until they make a decision to buy or
not.

Don’t EVER lie in your headline, like I just did.
I was trying to make a point.

If you lie in your headline, you will INSTANTLY
lose the fragile trust of your prospect and you
won’t sell a penny’s worth of anything.

Get their attention and get them to keep reading.

Now you write a LEAD, which is a short sentence
that sparks even more curiosity than the headline
did, getting the prospect to read even further,
trying to get the answer to the question you posed
in the headline.

Then you need to stir up even more emotions by
putting the product in the reader’s world with
a compelling story.

Think about rags to riches if you are selling
something that might make the person money.

Think about showing a person’s pain and then
showing how your product cures it. This is
not for physical pain only, this can be any
pain in a person’s life.

For example, a messy closet is a customer’s
pain. Your ACME Mighty Closet Blaster will
get rid of that customer’s pain.

Then you need to CLOSE the customer.

Show them that they really want your product.

After the close you need to create a CALL TO
ACTION and get the customer to do something,
check a box, place an order, call a number.

After the close, you should have a GUARANTEE.

The guarantee helps the customer drop their
guard of skepticism. You want them to feel as
confident with the purchase as possible, because
they are doing business with someone they
don’t necessarily know.

That’s all their is to it. Let’s recap.

Here is the Underdog Millionaire Copywriting
Formula:
1. Headline
2. Lead
3. Story
4. Close
5. Call to action
6. Guarantee

Now, if you are really serious about writing
your own sales letters for your product or
service, then you should definitely click
here and learn how to write your own sales
letter in as little as 8 hours.

http://www.sales-letter-system.com

Until Tomorrow,
Joshua Black
http://www.sales-letter-system.com

http://www.underdogmillionaire.com/blog

P.S. Sales letters can be used for all kinds of things, just direct selling. You can use them for events, lead generation, grand openings and much more.

Click the image to get the FREE Underdog Millionaire wealth Pack!
*******************************************
Copyright 2010, Outer Limit Productions LLC.
All rights reserved.

_________________________________________

Copywriting Can Increase Your Sales 100% or More

Joshua Black — Mon, 05 Jul 2010 21:45:19 +0000

Copywriters around the world may feel
as if they are the only ones that create
a sale.

However, the real fact is that good copy
is only about 30% of the equation. The
other 70% of the equation is two other
critical things:

A product people want

A starving crowd

…seems like copywriting isn’t that important
after all eh?

I mean, if you have a starving crowd of customers
that just can’t wait to get their greasy, little
mitts on your product that they REALLY want, then
what is the point of copywriting?

Well, let me put it in another way:
You need copywriting so that your customer knows
your product or service exists for them to buy.

If your customers don’t know that they have
the opportunity to buy your product or service,
then they WON’T buy it. Period.

That’s why you need to complete that last 30%
of the puzzle.

Too many small business owners rely on word
of mouth, referrals and just street traffic.

If you use targeted, direct marketing with a
powerful sales letter, you can increase your
sales by 100% or more.

There is a simple formula for copywriting
that you can use to create a powerful sales
letter to bring in customers like…

…well, like a bunch of customers that want
to buy something.

Here’s the formula:
1. Headline- got to get their attention
2. Lead- bring the customer into the copy
3. Story- put the product in the customer’s life
4. Call to action- get the customer to take action
5. Close- get the customer to make the purchase

Copywriting is not just for people that sell e-books.

Copywriting is not just for people that have
physical businesses.

Copywriting is not just for service businesses.

Good copywriting is for EVERYONE that sells
ANYTHING. However, it does require a long learning
process, with a lot of testing and research.

If you want to shorten that research process and
learn how to QUICKLY create sales letters that
could really energize the sales of your small
business, then check out the Ultimate Sales
Letter System.

www.sales-letter-system.com

Until Tomorrow,

Joshua Black
www.sales-letter-system.com

P.S. If you are currently facing an issue
in your small business that is really holding
you back, try a one-hour makeover and turn it
around.

Click on the link above to find out more.

_________________________________________

Donald Trump’s Personal Small Business Tip Whispered to My Friend

Joshua Black — Fri, 25 Jun 2010 15:06:12 +0000

As the weekend has almost arrived, I thought I would leave you with a really valuable small business tip from none other than the wavy-haired man himself, Donald Trump.

To give you a little back-story on this, a
friend of mine who is a real estate investor
was giving a talk at a very prominent real
estate investing conference.

The showpiece guest speaker on the panel
was none other than Donald Trump.

You can imagine how my friend was sweating
bullets as he was sitting their on the panel
the “the Donald,” hoping that he wouldn’t
give any advice to the audience that would
be incorrect or not profitable.

His speech went well.

After everything was over he got an official
5 precise minutes of Mr. Trumps time and was
allowed to ask him some quick questions.

After trying to think of something profound,
my friend decided to play it safe and just
asked him for one piece of advice about business.

Here’s what the big D said…

He said “tell people just enough dirt so that
they trust you.”

This little statement could save the life of
your next sale. As you know, no one is perfect.
Therefore, business owners that try to show
that they are perfect end up losing the trust
of their customers.

This holds true for any copywriting that you
may do. Show a little skin. Give a little dirt
about your product or service.

“Our widget may not have the best paint job,
but the motor will last you 25 years or solid
service”

“We have not been around for 20 years, in fact
we just started our little business 6 months ago.
Because of that, we are going to work like hungry
animals to make sure you get the results you want.”

…something like that.

Of course you don’t want to go overboard and tell
your customer that you are a complete idiot and
couldn’t problem solve your way out of a paper
bag, or that your product doesn’t work at all.

There is a fine line between a little dirt and
way too much information.

There is so much truth to what Donald Trump said
on that fruitful day that I think it would be
wise to give it a shot in your own business.

Show that you are human and the human on the
other end of the transaction will allow you
to close the sale.

If you want some great advice for creating
your own sales letters, where you can let it
all hang out to your own customers, then
check out the Ultimate Sales Letter System
here:

http://www.sales-letter-system.com

Have a seriously awesome weekend and make
sure that you use enough hairspray to keep
that hairdo of yours in check.

Until Monday,

Joshua Black

Download these other great products to help
your business earn huge piles of moolah:

_________________________________________

The Quiet Art of Networking… No More Shooting Your Customers in The Face

Joshua Black — Wed, 16 Jun 2010 13:32:59 +0000

Last night a man was robbed and at some point during the altercation the robber was kind enough to shoot the victim in the face.

Instead of doing what most mortals do and
keeling over from this lethal wound, by
some sheer chance of luck (for the first
time in human history as far as I know),
the victim caught the bullet in his teeth.

Superhero-style.

Of course this was a case of bad aim and
weird timing. I don’t believe the victim
was trying to actually catch the bullet.

…but in a case of weird timing and at
the expense of his front tooth, the guy
walked away from the incident unharmed.

Are you doing this to your customers?

Are you using interruption advertising,
or unsolicited phone calls in order to get
business?

Most of this form of advertising can feel
like a shot to the face for some people,
and at the same time, we marketers are
expecting each customer to catch that
bullet in their teeth and instantly want
to make a purchase.

It doesn’t work like that however.

Most interruption marketing doesn’t work
at all and the bullet drops the customer
like a sack of potatoes.

There is a better way.

That way is networking.

When you join a group of like-minded,
but non-competing inividual business
owners together, all meaning to help each
other out, you can get a FLOOD of new
customers banging down your door.

With a network comes the power of referrals
amongst the members.

When someone is referred it is no longer
an interruption. It’s an invitation.

When the person is invited, the tables
become turned and the customer may almost
feel as if they have to prove to you that
they are worthy of you service.

This is a powerful position to be in, and
the rate of closing is MUCH higher than
just walking down the street shooting your
customers in the face randomly with interruption
ads.

Think about it.

If you want to bring the awesome power of
networking into your small business download
my Underdog Networking Formula here:
http://www.how-to-business-network.com

Until tomorrow,

Joshua Black

Download these other great products to help
your business earn huge piles of moolah:

_________________________________________