The Underdog Millionaire Blog » Bootstrapping

Is it a Bird? A Plane? Nope, Just Another Underdog Millionaire

Joshua Black — Thu, 24 Jun 2010 16:43:39 +0000

So, as another weekend is upon us soon I would like to take this opportunity to thank all of you for becoming subscribers to the Underdog Millionaire family.

In case you haven’t subscribed sign up in the box

where it says “free stuff” ———–>

I created the Underdog Millionaire site
in order to help you grow your small business
as painlessly as possible, and help you
get the ability to show your customers that
you are WAAAAAAY better than any other alternative
that they are going to find.

I created the Underdog Millionaire site so
that you don’t have to feel like you are alone
when you are sitting at home, frustrated at
your kitchen table, wondering if your idea is
ever going to make it.

I created the Underdog Millionaire, because
none of us can build a profitable business
without help from others. The help that each
person requires is different, so I try to
mix it up as much as possible, offering
suggestions from many different angles.

…but it’s not just about me.

It’s really about you and what you want.
It’s also about what you are not getting and
the things that you would like to know about.

I can rant and rave and crack jokes about
pea stands, my dog, or Lady Gaga all day
long, but at the end of the day, if you are
not getting out of this what you signed up
for, then I am not doing my job.

Therefore, I am humbly looking for requests.
What can I help you with in upcoming issues
of the Tip Sheet?

What product could I develop for you that
would help turn your business around?

What business problem are you having that
is totally keeping you up at night, wondering
how if you are going to make it through to
the other side?

What would you like to change about the
Underdog Millionaire if you could?

What do you think I’m doing well and want
to see more of?

The more input that I can get back from you,
my customers, the more I can customize the
site, hone it to perfection, and provide you
with that one, safe haven that you can go
to to learn how to kick a lot of serious bootie
with your powerful small business.

So, let’s hear it!

If you are brave enough, you can share your
message with everyone else and post it at the
bottom of this article, here on the blog.

See you on the other side and thank you in advance
for all of your comments. I can’t wait to see
what you come up with.

Remember, if you have a question that you are
willing to raise, you can bet that there are
probably a thousand other people out there with
the same issue, but weren’t strong enough to ask.

Until tomorrow,

Joshua Black

P.S. Now what would a Underdog Millionaire Tip
Sheet be without a tiny sales pitch? I just wanted
to keep you in the loop about my next, huge book,
Underdog Marketing 101. Here, I’m going to give you
101 different FREE techniques that you can use to
attract new (and old) customers.

It’s just getting the final cherry on top and I
should be coming out with it in just a few weeks.

Those of you that have been EXTRA-loyal customers
(and you know who you are) are going to get the
deal of a lifetime on this product.

*******************************************
Copyright 2010, Outer Limit Productions LLC.
All rights reserved.

Download these other great products to help
your business earn huge piles of moolah:

http://www.product-pricing-strategy.com
http://www.how-to-business-network.com
http://www.ranking-higher-seo.com
http://www.UnderdogMillionaire.com/blog
http://www.sales-letter-system.com
http://www.closing-the-sale.com
http://www.information-product-report.com
http://www.UltimateUSPcreator.com
http://www.underdog-success-formula.com

_________________________________________

Don’t Be Like Lady Gaga at a Yankees Game- Do This Instead…

Joshua Black — Mon, 21 Jun 2010 15:24:00 +0000

Over the weekend, the infamous Lady Gaga decided that she was going to crash yet another baseball game with her crazy antics.

…it went over like a lead balloon, since
the Yankees lost the game.

If Lady Gaga had been a member of the Underdog
Millionaires, she might have known better and
skipped her little escapade.

You see, instead of barging your business into
the customer’s life, you need to ease your way
in, by finding what they want, developing a
relationship and serving it to them shaken,
not stirred.

When you are out there in the trenches, some
times it gets really hard to ease up and not
want to SHOUT your marketing messages in the
faces of anyone that will listen.

…just look at our brothers and sisters in the
interruption advertising business. They get
paid based on how many people they shout at,
rarely on the actual performance of the ad
itself, why? Because they have no way to track
it.

Well, you and I know better, right?

We are going develop a plan for your customers
to go Gaga over your product or service.

It all starts with your USP and the biggest
promise that you are going to make for your
customers. Check this out:
http://www.ultimateUSPcreator.com

Once you have made that promise then you
need to develop a strategy for getting your
message across, and finding the most buying
customers as you can.

The way you do that is with marketing. However,
marketing plans can end up to be pretty pricey
and that is usually the last thing that a
small business owner has to throw around, money.

So, in order to be able to play with the big
kids and compete on a level that you deserve,
even though you might not have the budget to
get you there, I developed something.

It’s called the Underdog Marketing 101 course.

It contains 101 different FREE techniques for
getting more customers to your bank account, with
hundreds of tips in total.

If you can find something in there that will help
your business, then you probably never had much
of a business in the first place.

It’s not available yet, but you will be the
first to know, of course.

This is my largest course to date, and I know
that you will get some real value of this puppy.

Stay tuned. It’s coming soon.
So, what do you think about all of the interruption
advertising that we are faced with?

Are you using it successfully in your business? I’d
like to know.

What kind of methods do you use in your small
business in order to bring in customers successfully?
We’re all family here. Let ‘em out.

Post your ideas BELOW.

Until tomorrow,

Joshua Black

*******************************************
Copyright 2010, Outer Limit Productions LLC.
All rights reserved.

Download these other great products to help
your business earn huge piles of moolah:

_________________________________________

Bootstrapping-A True Story From the Trenches

Joshua Black — Wed, 09 Sep 2009 14:24:04 +0000

Today I’ve got a treat for you, it’s the story
of a person just like you, a real bootstrapper
that has been working on his vision for over 20
years.

This is a story that should motivate you the
next time you think your idea might not work
or that you may never get there…

This is the story of Randy. For the last 17
years he has put in over 60,000 (yes 60K) hours
into his dream.

Randy has managed to bootstrap his way to
gathering over 5 million dollars from investors
friends and family over that time and he is
“on the 95 yard line and the last 5 are REALLY
tough yards” as he says.

His business is a software product that could
really revolutionize a certain segment of the
internet.

He now faces his toughest challenge…

The rollout.

The hardest part of a business is opening the
proverbial doors.

As entrepreneurs, many times we are NEVER afraid
of failure as many people think, there’s
actually a fear of success.

Of course this is not a conscious thought, but
waaaay back in people’s minds they have this
fear that “what if my product takes off?”

What if it totally changes my life?

What if I now have customers that depend on me
for the livelihood of THEIR business?

The important part is to kick that fear right
in the arse.

Just push it back to some dusty part of your
mind where you can ignore it for awhile.

All Randy needs to do is get about $100K more
and he is up and running.

This is going to be that hardest block of
cash that Randy will have to collect in his
entire life, even though he was able to grab
$5 million in the first 17 years.

It’s that last hill you have to have to go over
and then your product is out there…

The scary part, because that’s when your
customers get to vote.

They vote with their wallets.

As I’ve said in the past, get you product out
there as fast as possible (within reason, don’t
ever put out crap) and then tweak it later.

Don’t get paralyzed with over-analyzing and
over-fixing. Your market will tell you what needs
an oil change and what can stay as-is.

So, on behalf of all the Underdog Millionaires,
we wish Randy good luck and I will keep you
posted on his progress for the “last 5 yards.”

If you want even more success tips and a sure-
fire system to get anything you want in life,
stay tuned for the Underdog Success Formula.

It’s my latest product and it will be a doozy.

It’s literally a plug-and-play formula to get
whatever you want in life with just an attitude
like Randy’s and a little elbow grease.

I’ll share it with you first.

Until tomorrow,
Joshua Black

http://www.UnderdogMillionaire.com/blog
http://www.sales-letter-system.com
http://www.closing-the-sale.com
http://www.information-product-report.com
http://www.UltimateUSPcreator.com
http://twitter.com/jblack2012

Multiply Your Business and Marketing Efforts

Joshua Black — Sat, 15 Aug 2009 14:47:41 +0000

I got a ton of replies from my survey yesterday,
but I want to hear from everyone, so keep ‘em
coming.

So far, there is a HUGE variety of business idea out
there, so I’m really excited.

In case you are just tuning in to the Underdog
Millionaire Tip Sheet, I just want to know what kind
of business you are in or plan to start so I can
tailor the Tip Sheet to my clients.

Ok, onward and upward to today’s topic.

Today we are talking about multiplying ourselves.

No, no not some crazy, mad scientist-type of thing.

I’m talking about multiplying your efforts in your
business so that you are not the only one working
for a dollar at a time.

Remember that you don’t (well at least I know I didn’t)
want to buy yourself into another job, where if you’re
not working, your not getting paid.

There are a million ways to do this.

For example, I use an email program that sends out my
emails to my whole list so that I don’t have to send
them to each of you.

I have done TON of work up-front on my information
products, but once I put the system into place, it
sells for me 24 hours a day.

For example, if you are in the consulting business
or maybe you are a motivational speaker, not only
will you do PUBLIC appearances for TONS of money,
but you can also create video recordings of your
work that you can sell for less than a live talk.

In every angle of your business, for every step that
you do manually, try to capture it so you can
multiply your efforts.

Maybe you write a book that contains all of your
ideas.

Maybe you have an FAQ section of your website so that
you don’t have to answer the same, lame customer
questions over and over.

Multiply your efforts.

Don’t buy yourself a new JOB

But most of all, HAVE SOME FRICKIN’ FUN.

I’m probably the only marketing nerd that studies
this stuff for the heck of it, but I love what I
do.

If you don’t love it, do something else.

…and don’t forget to multiply yourself.

Once you have multiplied yourself and you are
ready to start selling, check out 37 different
ways that you can ethically close the sale and
develop great relationships with your customers.
www.closing-the-sale.com

See ya’ Monday,
Joshua Black

P.S. Hey, don’t forget about the survey. do it
right now while you are thinking about it.
Tell me what biz your in.

http://www.UnderdogMillionaire.com/blog
http://www.closing-the-sale.com
http://www.information-product-report.com
http://www.UltimateUSPcreator.com
http://twitter.com/jblack2012

How to Pull Customers Out of Nowhere

Joshua Black — Tue, 04 Aug 2009 13:13:23 +0000

Remember the classic magic trick, where the
magician pulls a rabbit out of his hat?

Well, today I’m going to show you how to do
the same thing, except your are going to
pull customers out of your nowhere.

…and you are going to do it for free.

How in the heck am I supposed to do that,
you ask…

Well, it might make you fingers a little
sore, and it will take some time for sure,
but it won’t cost you a dime.

It can be used for any business with a
website, whether you are virtual or not.

It doesn’t matter what you sell.

It’s called article marketing.

Many of you ended up on this Tip Sheet
because of article marketing. I use it
my self.

The theory behind it is really simple. You
write an article of approximately 350 words,
post it to an article database and the whole
world gets access to publish your article
within a few days.

How do I promote my business using articles?

Well, you will write a VERY specific article
about a topic that relates to your business.

The article has to give the customer worthwhile
information and must stand alone, telling them
how to solve a particular problem.

You are not allowed to sell or pitch your
website in the article at all.

At the bottom of the article, you are allowed
to have an author’s information box, where all
of your contact information is displayed,
including a relevant website where people can
get more information related to the article.

This is where you get your traffic.

…and don’t think that you have to have an
online business to use this. You can use article
marketing to spread the word about ANY business.

The title of your article is CRIT-TI-CAL!

You can’t just say “how to feed your cat”

…there are probably 10,000 articles out there
that say the same thing.

You need to grab them and excite them with every
article, so you might say “Cats-how to keep you
favorite furry family member from starving to
death,” or something like that.

Remember to put your keywords within the first
3-4 words of the title, so that they are search
engine friendly.

As far as clickthrough rates go, I am getting
higher than I ever did with Google Adwords.

With articles you are getting pre-qualified
traffic, because your customers like what you
have to say, so they are going to you for more.

Article writing is a long process, but if you
keep up with it, you can really generate some
good leads to your business, especially if
there are not a lot of articles in your category.

I use Ezine Articles, but you can also use
Go Articles or Article City to submit all of your
work.

NEVER submit the same article to multiple sites,
because Google will note this as duplicate content,
and it won’t put up links to your articles.

Happy typing,

-Joshua Black

http://www.UnderdogMillionaire.com
http://www.information-product-report.com
http://www.UltimateUSPcreator.com