Everyone trusts and expert right?
I mean, where would we be without authority
figures to look up to and go to for advice.
Sure, some of these experts lead us astray
from time to time, but for the most part,
people are genuine when they try to help.
Expert status can really elevate your business
and sales to the next level.
You are no longer just a person selling
something or installing something or consulting.
Once you are an expert you can charge more
for what you do and you will have more people
come to you instead of you finding THEM.
Sooooooooo, how do you get to be an expert?
Well, start by calling yourself one.
Everyone is an expert at something, and most-
likely you are already really good at what
you do or you wouldn’t have started a business
doing it, right?
…but calling yourself an expert isn’t enough.
You need to get your NAME out there.
YOu have the build the brand of YOU.
I’ve said it in the past that the name of
your company is not very relavent at this point.
It’s the brand of YOU that people are buying.
Here are a few things you can do to get
your brand out there:
1. Write articles.
2. Get published
3. Get on the radio or television
4. Get interviewed for a podcast
5. Give advice to others in an email letter like this
6. Build a blog
7. Give a free seminar on what you do
8. Charge for consulting on what you do
This is just a small list to get started.
Remember that you really want to build the
brand of YOU and that whole process starts with
the unique selling proposition for your business.
Your USP will tell the customer EXACTLY why they
should do business with you versus any other
source out there.
Build your own brand. Start with your USP.
Download the Ultimate USP Creator and gain an
advantage that 98% of small businesses don’t have
click here to get started:
http://www.UltimateUSPCreator.com
Until tomorrow,
Joshua Black
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Copyright 2009, Outer Limit Productions LLC.
All rights reserved.
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