I’ve got a really good one for you today
and it just happened about an hour ago.
…but first I have to tell the story
that leads up to my epiphany.
You see, I have a pretty big yellow lab
and all winter long he did his thing in
the back yard.
Just the other day I finally got around to
finishing cleaning up the damage he left
behind and put it all in a big bag.
This morning is garbage day in my neighborhood,
so I promptly got up and took my bag of
Snickers bars out to the can at the curb.
As I looked down the street at everyone else’s
cans, I noticed something that lit a fire
in my tiny marketing brain.
There are 6 different companies that pick
up trash in my neighborhood… 6!
It’s freakin’ ridiculous.
We have private garbage pick-up in my city
and we pick our own carriers. Each section of
town has their own pick up day, so that
means that 6 different companies drive by
my house Thursday mornings, but only one picks
up the trash.
We even had a new trash company start up this
year. I mean last year we only had a measly 5
companies… wow.
So what in the heck am I getting at, you are
probably asking yourself right now?
Commodity products.
If your product turns into a commodity you
are on a slippery slope to nowhere’s-ville.
All of these trash companies only compete
on price. They have nothing else to offer.
I don’t even get a free t-shirt or anything just
for signing up.
Therefore, people switch back and forth like
birds in the wind, getting the best price.
…I doubt there will be 6 companies in 2 years
from now. They will all drive each other into
the ground.
If you want to create a LASTING business, you
need to add VALUE to the customer and give a
lot more than just a super low price.
Low pricing will put your business in a coffin.
If you want your product or business to compete
with a lot MORE than just a low price, then you
should check out the Ultimate Pricing Report here:
http://www.product-pricing-strategy.com
Until tomorrow,
Joshua Black
P.S. What is your dog poop story? Where have
you found that products are turning into a
commodity and watching two or more companies
race to the bottom?
Leave a comment at the bottom of today’s
post. I’d like to hear your story.
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