Got another brilliant marketing tip for you today courtesy of my furry partner in crime.
…yes it’s another dog story, tough.
You see, my marketing genius mentor/
dog does this pseudo-dance with me
twice a day when he is getting fed.
First, he runs down the hallway like
a total maniac.
I jump to the right and he does it
again. Then, he runs around the table
twice (yes, twice only).
Finally, he stops and waits patiently
while I fill his bowl up with 2 scoops
of food.
He can count to 2 by the way. He waits
for the second scoop before he starts
eating… I know, crazy.
I wish I was making this stuff up.
So, by now you are probably asking what
in the tar-nation does this have to do
with marketing your small business…
Well, we’re going to get to that right
now.
It’s all about consistency. You have
to train your customers to expect
certain behaviors from you, and in
turn, they will behave in a certain
way.
If you spoon-feed them your Unique
Selling Proposition from each angle that
they come at your business, they will
get that consistent treatment every time.
If you train your customers to expect
certain things from you, they will be
much more inclined to buy from you.
For example, I don’t hide the fact that
I sell something in each of my Tip Sheets
that I send out.
After all, my products are the reason that
I am in business.
However, if I did not provide solid,
entertaining business advice to go along with
it, all of my newsletters would come across
like some big pitch-fest.
…so I mix the two together.
This is something that you come to expect
if you stay on as an Underdog Millionaire
for any length of time.
If you get your customers used to free content
or free advice all of the time, and then all
of a sudden you change your behavior and try
to sell them something, they will cry foul
and jump ship.
Be consistent.
Entertain and Sell every time you interact
with your customers.
Train your customers to do their own version
of the dog food dance.
What are you doing to put that process in
motion with your business?
If you want to create a Unique Selling
Proposition that will have your customers
doing the dog food dance every time you
get near them, bark on over to the Ultimate
USP Creator System here:
http://www.ultimateUSPcreator.com
Until tomorrow,
Joshua Black
P.S. As I have said before, I will be
increasing the price of my products very
soon in order to reflect their true value.
It will be in a week or two, FYI.
*******************************************
Copyright 2010, Outer Limit Productions LLC.
All rights reserved.
Download these other great products to help
your business earn huge piles of moolah:
http://www.product-pricing-strategy.com
http://www.how-to-business-network.com
http://www.ranking-higher-seo.com
http://www.UnderdogMillionaire.com/blog
http://www.sales-letter-system.com
http://www.closing-the-sale.com
http://www.information-product-report.com
http://www.UltimateUSPcreator.com
http://www.underdog-success-formula.com
_________________________________________
{ 3 comments }
You have a unique way about your writing that I really like. This dog of yours must be one smart dog. Sound advice as well.
.-= Mike Roosa´s last blog ..Monthly Review – May 2010 =-.
Ha. Without having read it – I WISH I could get my customers to do a “Dog Food Dance” because that sounds like it would be incredibly entertaining.
After reading – I find the term “tar-nation” to be hilarious, probably because of having had a childhood filled with cartoons in the afternoon.
I really think you are right about consistency. I would call that building expectations, and it works for family & friends as well as business relationships. People like to know they can trust you and consistency, for some reason, makes others seem safe.
Excellent thoughts, thanks!
.-= mark´s last blog ..3 Steps To Finding Your Balance =-.
Mark,
As a person that grew up on after school cartoons as well, I like to throw in a few cartoony words every now and then. Makes for good copy as well, because it makes people stop in their tracks and scratch their heads for a second. Tar-nation was courtesy of Foghorn Leghorn the giant rooster with the stutter “I say, I say, I say, son, what you are is a chicken hawk.”