My dog has taught me a lot over the past
year. He is chocked-full of great business
advice.
No, he doesn’t talk… he doesn’t need to.
The thing that I learned yesterday was
during a ride in the car.
You see, my dog is really smart and he
understands the different routes that we
take. He knows the way to the kennel where
he stays when I go on vacation (he gets
really upset on that route).
He also knows the way home to our house.
A strange thing happened today when we
took a different route. He went absolutely
nuts in the car.
He acted like someone was going to do
him bodily harm or something even though
we were just driving around.
His route was interrupted… this is
where he taught me the lesson.
Your customers like to feel comfortable.
They like their routine, and once they get
used to your business and they way you will
treat them, they want it to stay that way.
If you can maintain this comfort level
then you will maintain the customer.
If you chance things on them abruptly,
they might jump ship and leave you for
your competitor.
The greatest way to maintain your marketing
message to the customer is through your
Unique Selling Proposition (USP).
If you want your customers to sit quietly
in the back seat, stop whining, and quit
licking the window, the you need to get
an inoculation of Ultimate USP Creator
click here: http://www.UltimateUSPCreator.com
Until tomorrow,
Joshua Black
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Copyright 2010, Outer Limit Productions LLC.
All rights reserved.
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http://www.UltimateUSPcreator.com
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