Want to give your business a little kick
in the pants this year, getting it started
the right way… maybe get a big pile of
new customers?
Well, put on your direct marketing pants,
because today you’re going to work on a
sales letter.
http://www.sales-letter-system.com
A sales letter is a simple conversation
between you and your prospect, using the
written word.
You might want to make a bunch of money
fast, so you create a huge event, a product
launch with a big discount in a small time
window.
Maybe you want to get a few new clients
that you can keep for a long time. You
can write a sales letter to give them
a free consultation.
Perhaps you have a retail store or salon.
Give the person something free just for
waking in the door (if they bring the letter).
No matter what business you are in, it’s
important to send that letter (or renditions
of it) over and over to the same list.
If you just send something once it will
get ignored. People need frequency to make a
buying decision.
Make it captivating. Get the readers attention.
Don’t just type up the quickest thing you
can think of. each word of a sales letter is
gold.
The difference between the junk mail pile
and the “keeper” pile is many times the
headline. You really need to grab the customer
by the throat to get their attention.
This applies for direct mail as well as on-line
sales letters. The rules are the same. The
only thing that changes is the delivery medium.
No matter which way you choose to do you
marketing, ALWAYS ALWAY ALWAYS make sure that
no marketing piece ever leaves your business
without some kind of call to action.
Picture your prospect as a big blob sitting
on the couch with a bag of popcorn. What
are you going to put in that letter to
motivate them to take the next step.
Too many marketers send out these great
letters and put absolutely nothing in them
for the customer to do.
Don’t brag about your company, show the
customer how to take the next step.
If you want to learn a great way to make a
classic sales letter that could start earning
you money soon, without spending hours to write
it, click here:
http://www.sales-letter-system.com
Until tomorrow,
Joshua Black
*******************************************
Copyright 2009, Outer Limit Productions LLC.
All rights reserved.
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