Recently an auction just finished up for a whole heap of items from Michael Jackson’s estate.
The prized item of the night, his white,
crystal-studded glove, went for $190,000.
Wow.
Since the King of Pop is no longer moon walking
with us, people are scrambling for any little
piece of him that they can get.
…and willing to pay HUGE piles of cash to get
it.
So what does this have to do with your own
small business? EVERYTHING.
You see, when you are developing a product
pricing strategy, you are starting with your market.
You are deciding if you are targeting people with
lots of money or people without much money.
You are deciding whether or not you want to have
a product that has a high perceived value, or
a commodity-like, discounted value.
One of the lessons that I teach in my Underdog
Pricing Report: http://www.product-pricing-strategy.com
is that you can create heirloom value out of your
stuff, just by the value that place on it.
Hence, the glove.
Just look at many of the products that we covet
on a daily basis. Their actual manufacturing costs
could be a few pennies, but the business owner
deliberately decided to only make a few of something
in order to keep the perceived value and the price
way up there.
Remember that there is no such thing as a true
price for ANYTHING. All value is perceived by the
buyer.
Just by increasing your prices, you can increase
the perceived value.
Many times, small business owners that are just
starting out, think that they don’t deserve to
command a high price for their product, so they
price it low, thinking they will make a splash
in the market.
That is a huge mistake, one that I have made myself
in the past.
If you want your customers to think that your
product or service has that heirloom value
that deserves to get such a big bag of cash, then
you need to show your customers why.
Dust off that white glove.
Put on some Billy Jean.
Add so much value to your product that your customer
will feel like they are stealing from you!
Product pricing strategy could be the most single,
import feature of a business where most people
have no idea how much money and business they have
left on the table.
I have spelled it all out for you.
I pull back the curtain, lay it all out on the
line, and give you a TON of information packed into
a solid report on how you can put MORE money in
your pocket, while doing LESS work, all with
your pricing strategy.
If you want some serious CHANGE in your small business
I highly suggest you check this out. You won’t be
sorry.
Just a single tip from this report alone could
make you thousands of dollars.
click here: http://www.product-pricing-strategy.com
Until Tomorrow,
Joshua Black
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Copyright 2010, Outer Limit Productions LLC.
All rights reserved.
Download these other great products to help
your business earn huge piles of moolah:
http://www.product-pricing-strategy.com
http://www.how-to-business-network.com
http://www.ranking-higher-seo.com
http://www.UnderdogMillionaire.com/blog
http://www.sales-letter-system.com
http://www.closing-the-sale.com
http://www.information-product-report.com
http://www.UltimateUSPcreator.com
http://www.underdog-success-formula.com
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