A Broken Sprinkler and a Brilliant Marketing Tip

I have a GREAT tip for you today, especially if
you own a service business, but it can also be
modified for almost ANY business.

I got an email today from one of your fellow
Underdog Millionaires. Her husband owns a small
landscaping company and they came up with an
idea that I’m positive less than 1% of business
owners use, and it’s a GREAT idea!

This tip will really help you keep customers for
LIFE (I really wish I thought of it).

…so here we go

“Thanks for answering me. I was reading the e-book
and one of the topic was about giving away or doing
something for free. I would like to hear your
opinion:

My husband has a small Landscaping company and
many times when a customer ask him to do something
like “fix a sprinkler (cheap), cut a branch..” etc
and it is a loyal customer, he never charges for
the service. When they ask the price, he says it
is a gift for being a LOYAL customer. At the end of
the month we send the invoice showing “monthly
maintencance” (what they pay monthly for cuting the
grass 2 or 3 times per month) and the price.

My quesion: Should we add to the invoice another
item: “branch remove, fix the sprinkler and show
the price $0.00, reminding them we gave the service
for free OR we should only put on the invoice what we
have charged for?  I want to make sure they KNOW that
we charge for all kind of services, that we don’t work
for free, even the ones not related to the business,
like, fixing a pool pump, hanging pictures on walls,
helping with relocations etc AND we did it for FREE.
What do you think we should do?”

I told her that I thought it was a brilliant idea and
that she should definitely remind her loyal customers
that they are giving them something of real value for
FREE.

I told her that she should even go beyond listing the
item as $0.00 and instead list it as “platinum customer
bonus,” or “loyal customer bonus.”

It’s very important to give things away in order to
gain the loyalty of the customer, but it’s also
important to remind them you are doing it.

People may not even notice that you have done
something free for them, but if you itemize it at the
end of the month and they have a list of 12 things
that you did for them without a charge, you can bet
that they will call you back again and again.

If the person starts to take advantage of this, just
increase the price of their main service by how much
they are using up your time.

She also asked me if the Ultimate Sales Letter System
would help her business, and I told her “definitely.”
A sales letter advertising campaign is critical
for any business, but VERY critical for service
businesses.
www.sales-letter-system.com

Enjoy your new invoices,
Joshua Black

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