Got a little tale to tell you in today’s
Underdog Millionaire Tip Sheet. It’s about
2 people. One was a well-decorated 4-star
general and the other was a dedicated
specialist in his field.
The general was in charge of a big business
that had a very familiar brand name, a
household name.
He knew that somehow the company needed to
grow and he had the not-so-brilliant idea
that since the company’s name was highly
recognized, they should capitalize on it
with tons of line extensions, selling
EVERYTHING to EVERYBODY instead of just
selling their name on a core, well-known
product.
At the same time the specialist was
building his own business. He knew a
secret that the general was clueless about.
The specialist knew that if you have a well-
respected name for a core product you need
to keep the name that way.
If you want to develop new lines of
income into a business the specialist knows
that you have to develop a new brand around
each product.
As both people toiled away at their
projects the generalist general ended up
watering down his original brand with tons
of line extensions so that his customers no
longer knew what his brand stood for.
He ended up selling NOTHING to NO ONE.
The specialist, however ended up branching
off into tons of profitable niches, with
each niche having it’s own recognizable brand.
He became highly successful and rode off
into the sunset, while the general gave up
and moved back home with his mother.
The End…
If you want to move your business into other
avenues and you have a successful brand,
don’t dilute the name with line extension.
Be a specialist and develop an undeniable USP
for separate product or brand. This is quickly
possible with the Ultimate USP Creator.
http://www.UltimateUSPCreator.com
Until tomorrow,
Joshua Black
*******************************************
Copyright 2009, Outer Limit Productions LLC.
All rights reserved.
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http://www.UnderdogMillionaire.com/blog
http://www.sales-letter-system.com
http://www.closing-the-sale.com
http://www.information-product-report.com
http://www.UltimateUSPcreator.com
http://www.underdog-success-formula.com
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