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5 FREE Ways to Get More Customers

{FIRSTNAME Bootstrapping Entrepreneur},

Hope your having a good Friday. Today’s
Tip Sheet is going to be short and sweet
because I’ve got a lot going on.

Here are 5 FREE things that you can do
to get more customers. Some of them
you might already know about and some
of them you may not.

Here we go.

1. Your business cards- Keep them on
you [...]

February 26th, 2010 | Tags: , , | Category: Marketing, Small Business | Leave a comment

How to Herd Your Customers Like Cows

Going to continue with the animal theme
today and talk about another important
psychological issue when it comes to
positioning your business.

…it’s all about self-herding.

Huh?

I mean, you totally understand how people
can be herded into a group using different
marketing techniques, but self herding?

Yep, I said it.

Self-herding is when a business owner has
created the right atmosphere for a person
to make [...]

February 25th, 2010 | Tags: , , , | Category: Pricing, positioning | Leave a comment

The Pricing Strategy Decoy Duck

Today’s Underdog Millionaire Tip Sheet
is all about the decoy.

…hence my sweet subject line.

And we are not talking about hunting at
all. We are going to talk about using a
decoy in your pricing strategy to help
your customer make a value decision when
making a purchase.

This is based on a university study
completed where 3 choices are given to
the customer.

Let’s [...]

February 24th, 2010 | Tags: | Category: Pricing | Leave a comment

A Pill-Pushing Pricing Strategy

There is an amazing thing that takes place
in the world of medicine every day.

Like it or not, there are some serious
forces at work that have nothing to do with
the quality of the drug you take for your
illness.

…and this little trick is also IDEAL for
almost any business that needs to re-work
it’s pricing structure for more profit.

You [...]

February 23rd, 2010 | Tags: , | Category: Pricing | Leave a comment

Fear-Based Marketing Closes More Sales

Today’s Underdog Millionaire Tip Sheet
is all about using fear in your marketing.

Now, before you get all worried that I’m
going to ask you to jump out and terrify
your customers so they buy something,
stay with me for just a minute.

You see, when a customer is afraid of
some kind of a loss, they will do just
about anything to [...]

February 22nd, 2010 | Tags: , , | Category: Copywriting, Marketing | Leave a comment
 
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