When you are working on the positioning
of a product you should try and work
for one of the two extremes: premium
or (what I like to call) bottom-feeder.

The middle is a danger zone, a black
hole of doom for your product.

The middle is where the commodity
products and services live.

For example, you could pay a lot of
money for Kraft [...]

Hope you had a great weekend.

In continuation with our talks about pricing,
Here is a little tidbit that you might find
interesting.

Unless your financial situation is so dire
that you cannot afford the bare necessities,
almost everyone has something that they
like to buy that they are emotionally
attached to.

Usually we get so worked up about these items
that we are always [...]