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Small Business Positioning for the Next 40 Years

Good morning. In case you celebrated Thanksgiving
over the weekend, I hope you had a great time.

I’m back from a few days off and ready to roll
again with the Underdog Millionaire Tip Sheet.

Today’s posting is all about the attitude of
the advertising for your small business,
specifically the way you position your product
in the mind of the customer.

According [...]

Not Now Dear… There’s a Gun Pointed at My Head

Have you ever wondered what it would take
to get you motivated?

What would it really take to get that project
off the ground, or to do that one thing that
you absolutely know would boost your profits
farther that you ever have before?

Well, what if there was a gun to your head?

What if you felt that cold steel barrel
pointed [...]

Talk Your Way Into a Sales Letter

I don’t know about you, but when I have to sit
down to create a new advertisement, I frequently
get stuck with a big old stinky case of writer’s
block.

I mean, you’re just sitting there staring at a
blank screen and you’ve got to come up with some
amazing words that will magically get your
customers to buy stuff from you.

…it [...]

You Have to Have a Story to Tell

Today’s Tip Sheet is going to be really short
and sweet.

When you try to create value for your business
to bring in more customers, try and forget the
hype and the sales pitches that everyone used
to use in the 70’s and 80’s.

Those days are long gone.

People don’t want to hear that they’ve won a
contest or a have a [...]

Nobody Cares About Your Business

Yep, that’s right. As tough as it might be to
swallow, you’re customers really don’t give a
rat’s behind about your business.

They just want to know what you are going to do
for them.

Today’s Underdog Millionaire Tip Sheet is all
about branding, but not the branding you might
think.

It’s about building the brand of YOU.

Since you are a small business [...]