What do you stand for?
More specifically, what does your business
stand for?
What can you do to swim away from the Sea
of Sameness surrounding the Island of
Everyone Else?
A business is such a fragile thing…
One minute it’s there and then the next minute
your customers have bailed on you for the next
big thing.
Sound bleak?
Well it kind of is, but [...]
Yesterday I talked aboout Joe Karbo’s 4 R’s
of Human Motivation.
In case you missed that episode, here’s the
blog post:
http://www.underdogmillionaire.com/blog/you-say-you-wanna-revenue-tion
Anyway, this crazy mail-order master was right.
He teaches us that the difference between a
successful business owner and a non-successful
one is just a little bit.
He gives all kinds of examples, but my favorite
is that he says that successful small [...]
Sorry for the lame Beatles reference,
but today is all about adding some more
percentage points to the closing rate
on your sales letters and ad campaigns.
Bringing in more revenue!
In the famous 1970’s book “The Lazy Man’s
way to Riches” Joe Karbo tells us about
the 4 R’s of all human motivation to buy
a product.
These can be broken down a [...]
I want to tell you a little story about me.
See, I practice karate about 10 hours a
week for many years.
…and unfortunately for my body we practice
the traditional way on a hardwood floor,
even when we throw each other around.
I have been getting thrown a lot lately,
so sometimes the old noggin’ gets jarred
around pretty good.
Most of the [...]
So as you may have guessed I belong to a
bunch of email lists from various gurus
all over the web.
Mostly I use them for education and
amusement, but many times it turns into
a training exercise…
…for what NOT to do.
You see, these guys are at the top of
their game, the height of their careers,
making hundreds of thousands, even [...]
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