Today we’re are gonna talk about the pictures
in your head…

Well, not really the pictures in YOUR head, we
don’t really care about those.

We are going to discuss the pictures in your
customer’s head.

Let me back up a bit…

If you are in the U.S. you may be familiar
with a series of pretty stupid commercials
for Geico insurance, where there [...]

As a small business owner, or person just
starting out in a business, you need to sell
some stuff right?

I mean, without a customer you aren’t going
to keep the lights on and the burgers in the
fridge.

So, maybe you have created some flyers in the
past, possibly a mailer or an email to your
list…

How successful was it?

Did it bring [...]