Small Business Niche Marketing | The Underdog Millionaire Blog

Can I Really Read the Minds of My Customers?

Wouldn’t it be great if you could predict
your customers’ behaviors?

Wouldn’t it be amazing if you could do a
few things and know for sure that a
certain percentage of your customer base
would respond to your every word?

Well, of course we know that those levels
of prediction are not usually possible, but
there are things we can do to push people
towards a purchase decision.

In every selling situation, someone needs
to be sold. Either you sell the customer, or
they sell you that they are NOT going to buy.

You want to eliminate the ambiguous
situations and set up people more for a
a chance to vote with their wallets.

When you position your product correctly,
you are giving your customer exactly that
right condition for voting.

When you place your product in such a way
that they are investing emotions and personal
interest into the purchase, instead of just
worrying about price, then you have a
serious selling situation.

Remember that we make purchases based on emotion
and we justify it later with logic.

Therefore, wouldn’t you want to position your
product based on emotion instead of having the
customer only focus on the price?

When you want to learn how to sell a lot more
stuff based on a whole new way to look at
pricing strategy in your business, check out:

http://www.product-pricing-strategy.com

You won’t be able to read their minds, but
you will be putting them in a much more natural
situation to make a purchase decision.

Until tomorrow,
Joshua Black
*******************************************
Copyright 2010, Outer Limit Productions LLC.
All rights reserved.

Please download these great products to help
your business earn huge piles of moolah:

http://www.product-pricing-strategy.com
http://www.how-to-business-network.com
http://www.ranking-higher-seo.com
http://www.UnderdogMillionaire.com/blog
http://www.sales-letter-system.com
http://www.closing-the-sale.com
http://www.information-product-report.com
http://www.UltimateUSPcreator.com
http://www.underdog-success-formula.com

What is Your Most Burning Question?

As we are well on our way into a new year,
I’d like to find out how you are doing.

If you are starting a new business, what
are some of the stumbling blocks that
are keeping you from getting to the next
level?

If you already own a business, what do
you need to get to where you want to go?

If you are just thinking of starting a
business, what tools do you need to
make that dream a reality for you?
2010 is going to be a year of great
change. The weak are going to be flushed
out with the bathwater and those that
will survive are going to be the ones
with the right tools.

I have a whole bunch of projects up my
sleeve for this year… things that I’m
sure you will like.

…but this is NEVER a one-sided
conversation.

What keeps you up at night about your
business? What drives you insane?

How can I help YOU get to that next level
of Underdog Millionaire?

Talk to me.

I’m here to help.
Until tomorrow,
Joshua Black

P.S. Although I do read everyone’s email,
it may take me a little while to get back to
some of you, due to the volume of questions I
get every day, so please bear with me.

*******************************************
Copyright 2010, Outer Limit Productions LLC.
All rights reserved.

Please download these great products to help
your business earn huge piles of moolah:

_________________________________________

Gas is Cheaper than Water?

How come we are more than happy to pay
5-15 times MORE for a bottle of water than
we do for a gallon of gasoline?

Why do we willingly shell out hundreds
of dollars each year for something that we
can get for free right out of the tap?

Yet, we moan and complain about saving
2 cents at the pump…

Well, it’s all about positioning.

The gas companies are terrible at it and the
bottled water companies are amazing.

The water guys developed their position
slowly over the years, using fear and
family protection as a customer motivator.

They alluded to the fact that your water
at home isn’t safe and their water was
much more pure.

Well, after years and years of beating that
message into their customers, it now costs
more money to buy bottled water than it
does to buy pop.

The water companies took price completely
out of the equation.

http://www.product-pricing-strategy.com

It became family protection. It became a
lifestyle accessory. It became healthy-looking.

The bottled water companies knew that they
could never compete with just their product.

Essentially everyone is selling the same
darn thing. It’s all H20. Some are hand-poured
by monks, some comes down the side of a remote
mountain, but its all just water.

Instead they competed with EMOTION.

All the gas companies compete on, is gas.
I don’t believe they will EVER figure that out,
so they will never get beyond price.

Do you want to be the gas company or the
bottled water company?

If you are tired of competing on price and you
want to know how to re-position yourself in
your market for a ridiculous profit, then
go to: http://www-product-pricing-strategy.com
Until tomorrow,
Joshua Black
*******************************************
Copyright 2010, Outer Limit Productions LLC.
All rights reserved.

Please download these great products to help
your business earn huge piles of moolah:

_________________________________________

Are Your Racing Your Competition to the Bottom?

The Ultimate Pricing Report is now available:
http://www.product-pricing-strategy.com

This is a comprehensive guide that will show
you some new techniques for re-designing the
pricing strategy for your business.

Over time, it has been proven that discounting
is a race to the bottom, with bankruptcy as
the final reward.

Don’t get caught in this trap along with the
rest fo your competitors.

Let them race each other instead.

If you show your customers that you are not
willing to compete on price, and instead show
them that you create the most value, then you
will have placed yourself in a very secure
position.

The price buyer only represents about 20%
of the buyers out there. However, you may
be spending the majority of your time
catering to these people, who are your worst
customers.

The Ultimate Pricing Report will show you
how to get rid of your worst customers
while increasing prices, doing less work,
and making more profit.

I encourage you to check out the report
and give it a try for the next 60 days.

If you don’t like it during that time,
just ask for a refund, no questions asked.

I only want you to be happy with your
purchase and I have no interest in taking
your hard-earned money if the report is
not for you.

You are the first group to gain access to
this report before the rest of the world.

Take advantage of this chance now and make
the small investment. I guarantee it will
be worth your time.

http://www.product-pricing-strategy.com

Please download these great products to help
your business earn huge piles of moolah:

Business Ethics from a Gum Ad?

Last night I was watching a little television
and I came across a dumb, little ad that gave
me an “aha” moment that I thought I’d share
with you.

The advertisement is for a certain gum that
helps you quit smoking. I won’t share their
name here, because it’s not important to the
story.

The ad was very short, maybe 15 seconds, but it
went in a way that I think most businesses will
benefit.

They told the truth…

Instead of using a bunch of hype, people cuddling
in front of a fire, riding a horse on the beach,
or driving a car really fast for no reason, all
they said was this.

“Quitting smoking sucks… but (their gum) makes
it suck LESS”

They could not have said it more simply.

This is not a glamorous topic, and the companies
that do shine it up with people sitting in front
of fireplaces, enjoying life, have completely
missed the boat.

They are not fooling anyone, so why not just
tell the people the way it is.

So, my soapbox for today is truth in advertising.

Sure you can add humor. Sure you can be really
creative if you must, but if you lay it all out
there for your customers they will respect you
for it in the end.

In one section of my Ultimate USP Creator system
http://www.UltimateUSPCreator.com
I refer to this type of truth in your advertising
called “admitting the flaw.”

This is where you tell your customer that you
are not 100% perfect, but you are miles ahead in
other areas…similar to the gum ad.

Check it out at:
http://www.UltimateUSPCreator.com

If you follow this little piece of advice, your
advertising too, may suck a little less.

Until tomorrow,
Joshua Black

P.S. The Ultimate Pricing Report is coming out
this week. You will now have a guide at your
fingertips that will guide you towards the most
profitable pricing model for YOUR business, no
matter what business that is.

Please download these great products to help
your business earn huge piles of moolah:

http://www.how-to-business-network.com
http://www.ranking-higher-seo.com
http://www.Facebook.com/underdogmillionaire
http://www.UnderdogMillionaire.com/blog
http://www.sales-letter-system.com
http://www.closing-the-sale.com
http://www.information-product-report.com
http://www.UltimateUSPcreator.com
http://www.underdog-success-formula.com

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