Small Business Niche Marketing | The Underdog Millionaire Blog

Want to Be Successful? Don’t Sell Toilet Paper

Today’s Underdog Millionaire Tip Sheet
is all about taking the right direction
for your business.

…I will get to my silly subject line
in a minute, so hold on a minute.

Every single day new entrepreneurs wake
up with brilliant ideas that they think
will make them millions, only to find
that their business falls flat on its
face in a blazing pile of failure.

So what is it that really separates
the ones that make it from the ones
that don’t?

Is it their sheer passion to succeed?

Nope.

Is it their creative idea?

Not always.

Is it who you know?

Not even close.

The answer that works and creates businesses
that are worth bajillions of dollars more
than those that choke is one, simple thang.

The ones that work are selling things
that people WANT, not what they NEED.

Hence, my subject line.

People need toilet paper. All of the world
every day, people NEED that stuff. But who
really cares about it?

Toilet paper is a commodity product. There
is a little bit of preference, but mostly
it’s all about price.

This is something that you want to avoid
as if your life depends on it.

You don’t want a “toilet paper” business.
Hell, even if you are selling toilet paper,
you need to make sure that you are focusing
on your customer’s WANTS instead.

You see, people WANT a big ass house. People
WANT nice jewelry. People WANT a beautiful
fur coat or a fine Italian sports car.

They don’t NEED any of that stuff in order
to live every day, but it doesn’t matter.

WANTS are where the emotions are. You can
turn any business into something that focuses
on the customer’s wants.

You just need to go for the jugular with
their emotions.

If you want to know all about the new way
to develop a pricing strategy for your
business, where you work entirely with WANTS
and customer emotion, then scoot your mouse
over here and click: http://www.product-pricing-strategy.com
Until tomorrow,
Joshua Black

*******************************************
Copyright 2010, Outer Limit Productions LLC.
All rights reserved.

Download these other great products to help
your business earn huge piles of moolah:

http://www.product-pricing-strategy.com
http://www.how-to-business-network.com
http://www.ranking-higher-seo.com
http://www.UnderdogMillionaire.com/blog
http://www.sales-letter-system.com
http://www.closing-the-sale.com
http://www.information-product-report.com
http://www.UltimateUSPcreator.com
http://www.underdog-success-formula.com

_________________________________________

You Can Legally Print Money?

Have you ever thought how cool it would
be to have a money printing press in
your house?

If you needed a big wad of cash all you
would have to do is go in the kitchen,
turn on the press and print off a hot
stack of hundred dollar bills.

…well, although that would be nice
it is slightly frowned upon by the law,
so instead of spending life in prison I’ve
got the next best thing.

It’s called VALUE.

When you create value for your customers,
you can take a product that does not have
a large development cost for you, but is
worth a ton of money for your customer.

You can take a product or service that
only costs you a few dollars to deliver
and you can show your customers that there
is such a high level of value, that you
can get hundreds of dollars in return.

How’s that for printing money?

I’m not talking about cheating your
customers either.

I just mean that you need to spell out
exactly what you are going to do for your
customer, and what the product will do
for your customer.

You can add bonuses and free gifts on top
of it, easily developing ANY business
transaction into a HUGE pile of value for
the customer.

The rule of thumb that I like to use is
to make the value-added services and materials
worth so much that they are worth MORE than
the purchase price of the product.

The customer should be able to literally
throw your product away and still be
satisfied with the extra value they receive.

You can do this with any business.

You just might have to tweak it a little,
depending on what you are doing.

Show your customers that you truly care about
them and print a little cash for yourself
in the process.

If you want a big list of ways that you can
add value to any business, check out the
Ultimate Pricing Report at:
http://www.product-pricing-strategy.com
Until tomorrow,
Joshua Black

P.S. Another way that you can add value is
to add YOURSELF. When you give your assistance
to a customer, that is something that no other
competitor can take away from you.
*******************************************
Copyright 2010, Outer Limit Productions LLC.
All rights reserved.

Download these other great products to help
your business earn huge piles of moolah:

_________________________________________

Where’s Your Pink Cadillac?

{FIRSTNAME Bootstrapping Entrepreneur},

Whether you are a male or female, Mark Kay Ash,
the founder of Mary Kay cosmetics can teach us
all a lesson or two in grabbing more customers.

You see, Mary Kay started her empire from humble
beginnings. She was dirt poor and wanted a way
support her family.

She entered the male-dominated world of business
and developed a system that would empower women
that previously stayed at home, to own their
own businesses and make a ton of money without
having to pay a lot to start up.

I really recommend her book, even though it
has a pink cover and isn’t the most manly
thing I’ve ever read, the advice inside is
invaluable and unlike any other company I have
read about.

(I even have a confession to make- I borrowed
my sister’s Mark Kay training books, just so
I could see how their training plan worked)

The big thing that Mark Kay is famous for are
the pink cars that you see driving all over
the country.

She gives those cars away to people that are
top producers, selling the most cosmetics in
a given year.

Not only are these cars a badge on honor, but
they are a great incentive/advertisement to
get others to envy the car and want to be
just like the person behind the wheel.

In fact I saw a pink Escalade the other day.
That person must have been the saleswoman of
the year.

This is the pinnacle of a great bird-dog
program.

Bird-dogging is a system where you reward
your most productive sellers for bringing
you new customers.

Of course you probably aren’t in the
of passing out cars willy-nilly, and you
may not have any employees besides yourself.

However, that does not mean that you can’t
reward your customers for referring you
some new blood.

You may have a core group of people that
are very social and just love to give
their opinion to other people.

These are your classic bird-dogs.

Try and devise some kind or rewards
system for your business and see how many
new customers come running through your
door.

To learn even more about closing the sale
and getting some more customers in
creative ways, click here:
http://www.closing-the-sale.com
Until tomorrow,
Joshua Black
*******************************************
Copyright 2010, Outer Limit Productions LLC.
All rights reserved.

Download these other great products to help
your business earn huge piles of moolah:

_________________________________________

Watch Your Jabberwocky

Over the weekend I saw the new Alice
in Wonderland movie, which was a huge
disappointment, even in 3D.

However, there is a BIG business lesson
in the movie that I wanted to be sure to
share with you today.

Alice gets stuck fighting between what
her family/society would like her to
be and what her dreams are telling her
to be.

She turns down a marriage engagement in front
of a very influential group of people in
order to follow the life she wants to live.

…essentially burning some serious bridges
behind her in order to pursue her passion,
which happens to be fighting a Jabberwocky.

This is the lesson the Alice has for us in
business:

When you are trying to make a name for
yourself, showing your prospects that you are
the business that will help them with their
problem better than any other, make sure
that you show that difference in your own
way.

If you pick the same path that every other
business in your industry uses in order to
get new business, then what message is that
giving to your customer?

Sometimes it’s a really good idea to burn
all of your old bridges behind you, as Alice
did, in order to be able to move forward
and try something new with your business.

One of the best ways to try something new
is to have established relationships with your
customers.

Once you have these long-term relationships,
you will be able to grow your business much
easier, instead of trying to gather new
customers all the time.

Your current customers will be very candid
with you and will allow you some freedom to
try a few new ideas without jumping ship.

Just like Alice’s furry friends that had to
convince her to drink stuff that made her
and eat cake that made her grow, if that
relationship wasn’t there, convincing
people to make a purchase decision can
be brutal.

To learn more about selling with
relationships, like Alice, click here:
http://www.closing-the-sale.com

Keep your Vorpal sword close by and always
be on the lookout for that smiling cat.

Download these other great products to help
your business earn huge piles of moolah:

_________________________________________

Tiny USP Tip to Get More Business

I apologize for that blank email I just sent.
I had a glitch in my system.

Here is the real Tip Sheet for today- please
delete the imposter:

I want to show you a way that you can grab
some new customers with a simple trick that
anyone can use whether you have an online
business or brick and mortar business.

First I want to tell you a story:

When I was a kid (a long time ago) I used
to collect bubble comics. Each of these comics
was worth a certain amount of points and you
could save them up and order cook stuff (pocket
knives) out of this little catalog.

Once you sent in your 5,000 comics and
your check for shipping and handling, you got
your prize promptly in about 8 months.

The waiting didn’t matter though, because that
was the exciting part about the whole process.

That “thing” that you were waiting to get
in the mail was always in the back of your
mind.

Well, that leads into what I wanted to say
today. You can use this anticipation to get
new customers.

The first thing you need to do is make sure
you have a sold USP for your business.
http://wwww.ultimateUSPcreator.com

Once you have that, you can make a quiz,
survey, test, something that people will
need to fill out with their contact information.

The survey/quiz needs to be based around the
unique selling proposition for your business.

If they answer correctly, then you will send
them some kind of prize.

The prize has to be worth more than the time
it takes to fill out the quiz or people won’t
do it.

Have a deliberate delay between the time it
takes to fill out the survey and the time
you send out the prize.

This will bring anticipation aimed at your
business, even if it’s just for a short time.

Finally, after you send them the prize, you
can market to them consistently over time,
using your USP as the message.

This could bring you a whole new batch of
customers.

Make sure that you base this process around
your USP, because that is the thing you want
your customers to remember- your biggest
promise to them. You can create your own
USP and look at your business in a whole
new way with the Ultimate USP Creator at

Download these other great products to help
your business earn huge piles of moolah:

_________________________________________

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